Sr. Manager, Digital Solutions
New York, Ny, Us
• Work with sales and ad ops to insure that Online Brand Effect (OBE), Online Campaign Ratings (OCR), Cross Platform Ratings (XCR) and Expanded View studies are implemented seamlessly and successfully.• Deliver results to the client throughout the campaign and make optimization recommendations in order to maximize media spending, increasing overall campaign performance.• Strategize with clients by using previous OBE, OCR, XCR and Extended View results to better plan and optimize upcoming campaigns.• Works closely to meet client needs by offering additional Nielsen products and resources, thus helping the marketer achieve their goals while bringing in added profit.Clients Include: Publishers & Platforms: Adap.TV, Adconion, AddThis, Adsmobi, Amazon, BuzzFeed, Centro, Channel Factory, Evolve Media Corp (Crave Online, totallyher, SpringBoard Video), Kiip, GumGum, PK4 Media, SheKnows, Specific Media, SpinMedia and VindicoAgencies: 4D, Carat, Carmichael Lynch, Deutsch, Digitaria, Direct Partners, Fraser Communications, Garage Team Mazda, Horizon Media, Ignited, Initiative, MEC LA, MEC Irvine, Mindshare, OMD, PhD, Periscope, Phelps, R & R Partners, Saachi & Saachi, WebMetro and W+K NYAdvertisers: LA Times Media Group, Disney (ABC, ABC Family)