Colby Adkins Email and Phone Number

• Self-managed in optimizing content strategies to develop better keyword-focused content, content briefs, identify areas of optimization, and identify gaps in the market.• Conducted SEO audits for institutions of varying volumes, spanning from smaller local businesses to larger eCommerce businesses, working with content directors, business continuity staff, media staff, and other relevant personnel to ensure all data researched and methodologies implemented assisted the ambitions of the company.• Assured all content was produced with ideal ease-of-usability, aiming to create welcoming environments for both new and experienced users, while delivering content clean yet informative, including mobile and desktop spaces.• Auditing and responding to client reviews, both positive and negative, and recommending ways to improve the customer's experience along with ways to generate more reviews.

• Self-managed in optimizing content strategies to develop several professional and personal projects to amplify in more complex, unfamiliar, territories, utilizing keyword research, competitor analysis, and other new technologies. • Assured all content was produced with ideal ease-of-usability, aiming to create welcoming environments for both new and experienced users, while delivering content in a clean yet informative manner including mobile and desktop spaces.• Conducted SEO audits for institutions of varying volumes, spanning from smaller local business to larger national organizations, working with content directors, business continuity staff, media staff, and other relevant personnel to assure all data researched and methodologies implemented assisted the ambitions of the company. • Acquired and renewed several Google related certifications. Took action and successfully acquired multiple Google and Google Ads related certifications with an appetite to boost skillsets, knowledge, and maturity as to attain a greater familiarity with anticipation to expand even further.

• Onboard and train new hires, instructing them on the basics of SEO, our tools, and motivating them towards newer aspirations for the betterment of the individual and organization.• Conduct competitor analysis, common trends, and research to assure Essential Data maintained the edge in their complex, and highly competitive, market.• Leveraged SEMrush in identifying and improving our scores. This included bringing the Warnings down nearly 80% (1,437 to 314), Notices down over 80% (3,504 to 672) and Errors down an entire 100% (149 to 0). This boosted the sites overall health grade from a low C of 72 to an astonishing 96. • Identity new content opportunities through the use of keyword research, improvement of bounce rates, and working closely with the media team in conceiving the truest to form content possible for the corporation’s character.

• Mobile device insurance claims• Inventory new merchandise and periodically sift through old inventory checking for inventory errors.• Assist retail and sales teams with customer service & technical troubleshooting• Educate customers and clients on how to set up, use, and troubleshoot their mobile devices.• Customer service & technical troubleshooting.• Cover and transition between multiple retail locations.

• Inventory new merchandise and periodically sift through old inventory checking for inventory errors.• Onboard and train new employees.• Mobile device sales, device setup, data transfers, accessory up-sales, and checkout.• Customer service & technical troubleshooting.• Cover and transition between multiple retail locations.