•Lead roster of five agencies using Agile Integrated Agency Team model that led to effective communication between agency partners, additional collaborations, and more idea stacking for maximum impact. •Utilized agile marketing in the wake of COVID-19 to identify consumer trends, shift promotional calendar, and adapt TV, radio, and digital creative which lead to double digit YOY sales increases. •Managed seven figure production and agency fee budgets in which I was able to reduce budgets while increasing productivity. •Mined consumer insights from social media using VaynerMedia "Volume Model."•Created and executed marketing strategy presentations for key stakeholders including the CEO, CMO, Franchise Advisory Council, and Co-Ops. •Built a brand team of four from the ground up consisting of two brand managers, a social media manager, and a marketing coordinator. •Oversaw relaunch of Bojangles Online Store which lead to substantial increase in traffic, 10 times increase in online transactions, and a 60% increase in average basket size.

• Created comprehensive digital marketing strategy plan that outlined strategies and tactics to achieve specific goals such as customer retention, increased visit share, and new customer acquisition that drove real-world business results, and established prime KPIs. • Lead cross-departmental effort to completely redesign bojangles.com which has resulted in an average 200% increase in site sessions, an 183% increase in unique users, and a 50% decrease in bounce rate. • Managed one in-house marketing coordinator and four agency relationships: digital, digital media buying, web development, and Hispanic marketing.• While managing a significant digital marketing budget, worked with traditional media buyers to establish appropriate media mix between traditional and digital advertising spend.• Created online content that was within brand guidelines significantly increased customer engagement, and drove business goals. • Educated franchisees about the digital landscape through presentations and breakout sessions at franchise convention, and on a one-to-one level.

• Managed Bojangles' Restaurants, Inc. entire digital footprint including social media, website, digital advertising, and email marketing • Increased Bojangles' social media interactions by 216% year over year• Reduced cost of email marketing by 50% while increasing value proposition to franchisees and corporate headquarters• Worked with agency partners to create stand-alone digital projects as well as integrate digital efforts with television and OOH creative• Created efficiencies that lead to 10% savings in digital media buying• Lead cross-departmental RFP process for new website vendor• Implemented best practices in digital customer service leading to a quadrupling in year over year customer retention engagement through digital media• Served as digital marketing advocate to franchise groups

• Produced high-quality, shareable content that aligns with the brand’s overall strategy, this lead to an average positive brand sentiment increase of 314% and organic reach increase of 200%• Designed and implemented targeted, multi-channel marketing campaigns to optimize client’s ROI• Created detailed campaign performance reports and present to clients through visually rich slide decks• Planned, executed, and optimized social media ad campaigns that resulted in significant traffic to client’s digital properties • Worked with third party media buyer to plan large scale interactive display advertising campaigns• Gathered and analyzed data to identify groups that are most likely to take both online and offline action, then developed strategy and tactics to reach that group• Built IMG's first digital lead generation program, established benchmarks, and then worked to decrease average cost per lead through landing page testing and efficient lead capture forms• When applicable, integrated digital engagement strategist into already existing traditional marketing plans while maintaining a seamless user experience• Ideation for nationwide persuasion campaign• Created and maintained 60-page book of digital engagement best practices for social media, search advertising, SEO, writing headlines that drive CTR, measuring key performance indicators, and other relevant topics • Implemented digital engagement strategies for original programming• Worked with producers and external vendors to develop campaigns surrounding live broadcasts, including posting to and monitoring the digital space during live broadcasts• Lead research projects including issue backgrounds, candidate research, and client analysis• Created and maintained budget and scope for various creative properties

• Used analytics gathered from Sprout Social to create social media strategy to engage alumni, which lead to a doubling of @GWAlumni’s Twitter followers in under one year, and a tripling of Facebook fans in 18 months• Managed over 30 social media volunteers located across the country • Graphic content creation for Twitter, Instagram, Youtube, Facebook, while abiding by identity standards and guidelines• Developed integrated marketing campaigns for audiences diverse in age, geographical region, and interests• Used CRM to create and tailor monthly newsletter sent to over 50,000 constituents• Concurrently managed multiple projects for print, web, and social media• Selected and liaised with vendors, including alumni mobile app vendor• Launched paid Facebook and Twitter advertisements and conducted A/B testing to optimize performance • Used multichannel Google Analytics funnels to optimize website performance• Created and promoted alumni blog, then produced both time sensitive and “evergreen” content• Oversaw regional and young Alumni programs websites through Drupal• Cultivated a culture of social media awareness in the Office of Alumni Relations • Worked with senior management on long term strategic goal of increasing value proposition

• Assisted in crafting and executing social media strategy• Helped implement new alumni “ladder of engagement” strategy created by Blue State Digital• Created content for Colonial Cable newsletter, and website • Created new digital alumni engagement strategies, then use A/B testing to determine quality • Communicated between 31 alumni hosts and 125 student participants in Dinner with Alumni program• Managed GW Alumni LinkedIn group in director of Alumni Career Services’ absence• Primary responder for all customer service related issues• Oversaw Alumni Course Audit program requiring coordination between departments, the registrar, and student accounts.• Established policies and procedures for student employees, then manage their performance• Facilitated registration process of 2,500 alumni for Alumni Weekend• Performed confidential operational duties such as making deposits, and crafting contingency plan

• Explored and utilized new frontiers of marketing and communication technology• Managed 12 student staffers• Compiled media clippings• Staged media events• Acted as proxy for, and controlled access to, the director of MVCL Events and Special Services• Created and published weekly email newsletter sent to more than 1,000 members of the GW community• Primary customer service representative for events including scheduling and resolving last-minute issues• First responder to official office email account• Researched perspective clients, then briefed the director• Interviewed potential graduate and undergraduate employees• Assisted with April Visit Days for admitted students

• Supervised 15 counselors• Acted "in loco parentis" for over 50 K-12th graders per week• Communicated between Office of Summer Programs, counselors, and parents• Facilitated Evening Activities

• Wrote news stories• Ran teleprompter for live 11pm newscasts