Colby Bone Email & Phone Number

Washington, Dc, Us

New York, New York, Us

Emeryville, California, Us

Oversee business growth in connected TV space for global advertising technology company transforming the way brands connect with relevant consumers through video. Lead and mentor team of 5 junior business development representatives to establish new strategic partnerships. Train team on campaign management, outreach, and how to identify targets. 🔹Drove the attainment of 40+ new strategic partnerships through successful training of 5 junior business development representatives; expanded inventory access 4x and reduced inventory costs by 18%. 🔹Established first-ever direct partnerships with premium networks such as NBC Universal, Disney, Warner Bros. Discovery, SlingTV, Hearst, and Fubo TV; expanded partnerships over course of 1 year. 🔹Increased number of CTV campaigns by 70% and tripled monthly CTV revenue in 18 months by facilitating cross-functional team in creating robust go-to-market strategy for new Connected TV (CTV) advertising products.

Coordinated direct-to-consumer marketing campaigns. Ensured marketing campaigns aligned with product launches and consumer needs. Conducted consumer and market research. Effectively positioned products. Established strategic partnerships. Created and launched marketing campaigns. Set up and managed accounts. Onboarded and trained staff.🔹Boosted monthly subscriptions by 80% within 3 years through initiation of consumer and market research to identify target segments, position products, and develop direct-to-consumer marketing campaigns. 🔹Drove 20%+ increase in revenue for 4 consecutive years and tripled annual profit margin by creating and launching robust marketing plans, building strategic partnerships, and efficiently managing P&L. 🔹Expanded average membership subscription length from 15 to 18 months and boosted customer lifetime value by 30% by training staff on effective customer service skills, leading to improved customer satisfaction.

New York, New York, Us

Coordinated and led team of 2 Navy executives and 5 senior managers in creating and executing department strategic plan. Oversaw development of balanced scorecard. Defined and tracked metrics and KPIs. Eliminated redundancies. Supervised investment budget planning process. 🔹Organized and led 17 project managers and 11 engineers across successful completion of 100+ page Annual Congressional Budget Report.🔹Streamlined investment budget planning process by liaising with 40 program offices to incorporate lessons learned from previous years; reduced time required to complete planning documents. 🔹Coordinated team of 2 Navy executives and 5 senior managers to create department strategic plan; led development of balanced scorecard, defined trackable metrics and KPIs, and eliminated redundancies.

Washington, Dc, Us

Incorporated user feedback into successful design of new talent management system; ensured system addressed end user needs in collaboration with external development team; launched system ahead of schedule and under budget. Introduced GIS product into active criminal investigations; coordinated with product development team to refine system. 🔹Achieved 25% reduction in help desk requests by delivering robust HRIS training to 200+ users across 50 offices.

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Masters Of Public Policy, International Security And Economic Policy

Bachelor Of Science - Bs, Political Science