Colby Clark Email and Phone Number
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Proven marketing and business development leader with a track record of driving revenue growth through AI-driven digital transformation, leading sales and marketing teams, and executing strategic partnerships. Ability to lead cross-functional professional service teams to deliver business results. Experienced partner to C-level executives on strategic and operational issues, omnichannel sales, digital marketing, and ROI-focused implementations.
The Trade Desk
View- Website:
- thetradedesk.com
- Employees:
- 4429
- Company phone:
- 916.253.7820
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Senior Director, Automotive Global Client DevelopmentThe Trade DeskNew York, Ny, Us -
Senior Partner Lead, Automotive Marketing & Product StrategyGoogle Jan 2021 - PresentMountain View, Ca, Us -
Head Of Industry, Automotive Marketing & Product StrategyGoogle Oct 2022 - Jun 2023Mountain View, Ca, Us• Managed a 6-person team of account executives and managers responsible for delivering marketing and sales results for 5 global mass market and luxury automotive brands using Google Search, YouTube, and Display channels -
Senior Program Manager, European Automotive Retail ProgramGoogle Jan 2020 - Jan 2021Mountain View, Ca, Us• Developed and managed North American senior retail relationships across marketing and sales for 4 European luxury automotive OEMs and 1 mass-market OEM• Managed and implemented Google Auto Retail Program across each OEM through establishing expectations across all stakeholders, confirming key details, incentives, goals and strategy, and supporting development of program playbook• Implemented Dealer Program education roll-out across 5 OEMs, 4 national regions, 35 field staff, +1,000 dealers, and collaborated with internal global partners as needed• Led program management through quarterly business reviews, program optimization recommendations, and pitching new marketing opportunities related to sales events, model launches, and dealer group inventory -
Account Executive, Performance Marketing & E-CommerceGoogle Mar 2018 - Jan 2020Mountain View, Ca, Us• Managed executive relationships across 10 clients within 6 industry verticals includingRetail, Automotive, Travel, Tech B2B and Home & Consumer Services• Drove +xx% YoY revenue growth across client book for 6 consecutive quarters; 2019YTD xx% YoY growth to achieve estimated $xxxM in annual revenue• Networked with external clients to build 5 net-new CMO/CIO relationships within clientbook of business• Presented customized narrative on digital advancements to 150+ audience as part of client's corporateeducation series and to the executive board of a publicly traded company -
Senior Director, Client Measurement & AnalyticsZenabi Data Jul 2017 - Mar 2018• Utilized scrum methodology to manage senior data scientist and senior software engineer across an 8 member team including data scientists, software engineers, UX designers, and digital marketers• Partnered with executive teams to ensure cross-functional alignment to strategic plans, identify KPIs, and create internal dashboards reflective of progress towards objectives• Led quarterly strategy workshops in collaboration with C-level executive teams to identify strategic frameworks and implement formalized strategic planning with department heads and team leads• Implemented data-driven marketing strategies using customer lifetime value score and targeted segmenting to increase annual segment revenue xx% / $xM for airline client• Reimagined user experience for xxxK users of web/mobile shark tracking application for oceanic research company through 90-days of user testing and overseeing wireframes, digital design, and development deliverable
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Senior Project Strategy Lead, Strategy & OperationsDeloitte Consulting Llp Jan 2016 - Jul 2017Worldwide, Oo• Led project teams to develop and deliver an innovation strategy workshops for client directors and synthesized workshop outcomes to create strategies presented to and adopted by executives team• Mapped customer experience through consumer panels to identify core service area gaps, ideated innovative solutions, created related work streams, and outlined implementation strategy for clients• Managed national ethnographic research for clients and conducted in-home ethnographiesdesigned to map digital experiences and identify critical gaps in the consumer journey• Adapted strategy capabilities and digital innovation techniques industry to create sales proposals leading to signed SOWs totaling US$xxM in sales -
Senior Summer Associate, Entrepreneur Strategy & GrowthEndeavor Jul 2015 - Aug 2015New York, Ny, Us• Created 2016 business development strategy with senior management• Published a case study outlining Endeavor’s impact upon entrepreneurs’ revenue and Jordanian job creation -
Digital Strategy Summer Associate, Strategy & OperationsDeloitte Consulting Llp May 2014 - Aug 2014Worldwide, Oo• Worked directly with manager to achieve successful IT-outsourcing project for client to third party• Delivered weekly status reports to client CTO to assist in accomplishment of on-time project completion• Resolved IT handover process gaps and inefficiencies which saved client from infrastructure downtime -
Trade Policy Agenda And Annual Report Researcher, United States Trade Representative (Ustr)The White House Jan 2014 - May 2014Washington, District Of Columbia, Us• Published 2 policy and economic reports for the Office of the President of the United States -
Associate Vice President, Technology Infrastructure & ProcurementIqor Jan 2012 - Jun 2013Fort Lauderdale, Fl, Us• Created models to track corporate tech and telecom budget, accrual processes, and key CAPEX initiatives• Manipulated data to identify process efficiencies and execute strategies yielding OPEX savings• Managed overall relationships with suppliers inclusive of forecasts, procurement, and logistics• Analyzed initiatives during all stages of the procurement cycle with VP of Global Procurement• Conducted vendor reviews and manage phases of each contract negotiation with General Counsel• Assisted in implementing state-of-the-art accounting and finance software system -
Co-Founder / Digital Product Design & InnovationInside Real Estate Aug 2008 - Jan 2012Murray, Utah, Us• Developed / managed digital solutions including websites, advertising, email, and viral marketing• Oversaw operations for all deliverables including research, analytics, marketing and printed media• Translated product requirements into actionable specs, wireframes, UI, and functionality sets• Managed entire project life cycle timelines, development resources, and client communications• Directed QA team to run beta programs with early stage products and new software feature sets
Colby Clark Skills
Colby Clark Education Details
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InseadMaster Of Business Administration (M.B.A.) -
Johns Hopkins School Of Advanced International Studies (Sais)International Economics & Asia Studies -
Brigham Young UniversityChinese Linguistics & Business Management
Frequently Asked Questions about Colby Clark
What company does Colby Clark work for?
Colby Clark works for The Trade Desk
What is Colby Clark's role at the current company?
Colby Clark's current role is Senior Director, Automotive Global Client Development.
What is Colby Clark's email address?
Colby Clark's email address is co****@****ail.com
What is Colby Clark's direct phone number?
Colby Clark's direct phone number is +180188*****
What schools did Colby Clark attend?
Colby Clark attended Insead, Johns Hopkins School Of Advanced International Studies (Sais), Brigham Young University.
What are some of Colby Clark's interests?
Colby Clark has interest in Newspaper, Upworthy, Company, Social Innovation, George Hardy, New Technologies, Digital Trends, Software Company, Community, Fishing.
What skills is Colby Clark known for?
Colby Clark has skills like Business Development, Management, Analysis, Business Strategy, Leadership, Forecasting, Start Ups, Contract Negotiation, Sales, Cross Functional Team Leadership, Chinese, Analytics.
Who are Colby Clark's colleagues?
Colby Clark's colleagues are Genesis Cipres, Ariel Zhang, Claire Callahan, Paul Givens, Autumn Coulter, Micheal Henry, Bolormaa E.
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