Aught Studios is a full-service boutique strategic marketing and creative services company that focuses on short-form audio and video products that exist in the subset of uniquely clever content and smart branding messages.Led by the award-winning non-fiction media executive Colby Hall, Aught Studios’ portfolio includes numerous branded content projects and sponsored content deals with Fortune 100 brands, all with real and measurable success for brands and publishers.Hall is a Peabody award-winning creative that has developed, produced and directed multiple episodes of household name broadcast and digital series programming. He is also a start-up veteran who pioneered a revolutionary video aggregation and monetization model and knows how to achieve success on reasonable budgets.

Founding Editor in Chief of leading media news and analysis website and editorial director of network of sites that followed. • Directed 24/7 news site that published roughly 100 aggregated video posts per week.• Pioneered third-party video aggregation distribution model that has become industry standard and copied by virtually all digital aggregators.• Established state-of-the art syndicated video network that scaled in display and rich media ad revenue with increased viral traffic.• Developed a unique and specific point-of-view for original reporting, columns and aggregated reports from traditional news, online and broadcast outlets. • Managed a staff of 60 writers, editors, programming and operational staff.• Made numerous appearances on MSNBC, Fox News and CNN speaking on the intersection of media and politics. Currently serve as Editor-at-Large and advise and consult on a daily basis.

Oversee the entire creative, production and operational process behind Airtime Now mobile video content strategy.• Pioneered new format of mobile video group chat programming.• Developed full slate of evening programming for social video sharing mobile app Airtime.• Hired, trained and launched operational process for creative and production team• Worked as the primary creative liaison with numerous potential content partnerships.• Instituted pitch process that successfully leveraged NY Improv community

Oversaw production and creative direction for short-form videos, including original content, broadcast segments and branded entertainment for the nation’s largest media company.• Created corporate-wide short-form video strategy and execution plan. • Managed internal production studio and external video production resources. • Oversaw production budgets for original and sponsored video projects (series and one-offs.) • Created content strategy that saw 300% traffic growth over three-year term across six brands.• Led editorial and strategic direction for launch and evolution of unique iHeartRadio products. • Created and managed metrics-driven approach (using Omniture) to track content performance and created clear expectations and aggressive yet attainable goals. • Directly managed staff of editorial, production and operational staff, as well as roughly 60 programmers, on-air talent and producers across six unique properties.• Developed new product strategies surrounding news and talk properties across the iHeartMedia and Premier network.• Managed relationships with preexisting and emerging distribution platforms. • Led creative collaboration, production and promotional plan with Fortune 100 brands (e.g. Google, Amazon, Chrysler) with measurable successes for brands, agencies and publisher.• Collaborated across organizational matrix including sales and marketing, talent, production and operations.

Launched HBO and AOL joint venture and original content comedy network and oversaw for all branded content projects that came as a result.• Oversaw creative collaboration between production teams, agency and sponsors and ensured that creative direction met both internal programming standards and brand goals.• Created all production budgets for all branded content endeavors.• Wrote, produced and directed various short-form video segments that were both original content and sponsored opportunities. • Developed content strategy that saw ThisJustIn become second most trafficked site in its category within one year.

Directed, produced and wrote originally scripted and non-fiction television programs for CNN, ABC, CBS, MTV, VH1, and Bravo.• Oversaw every stage of creative and production process including concepts, budgeting, staffing, graphics, and post-production. • Successfully came in on or under budget for both large and small-scale endeavors, ranging in overall budgets of $3.5 MM to $150K. • Led creative process and oversaw post-production schedule for first-ever weekly comedy program at VH1 that produced 15 weekly short form segments.• Developed extensive contacts in the creative communities including performers, writers, producers, editors and their professional representation. • Earned Emmy nomination in Special Class for producing VH1’s Pop-Up Video (2002.) • Earned Peabody Award for producing “Know HIV/AIDS and Fight For Your Rights: Protect Yourself” campaign for MTV (2003.)

Oversaw creative and post-production process for the iconic video program. Hired writers, managed production cycle and facilitated notes with network executives. Collaborated with team members on run-downs for both custom event episodes and video shows.

Created a complete and integrated consumer-marketing plan for the promotion of memberships to Inside.com including: email and direct mail campaigns; access to premium features on Inside.com; conference invitation and print subscription. Managed a 10 million dollar budget for both customer acquisition and general advertising; developed and maintained an integrated print and online subscription fulfillment process; developed, executed and maintained affiliate marketing plans. Oversaw customer service and subscription fulfillment processes.

Created multi-tiered integrated sponsorship packages for business development and targeted corporate sponsorships. Negotiated high-level affiliate strategic relationships with Time Warner, CNN, SW Networks, and iVillage among others.

Developed online presence for Spin Magazine. Saw online usage double since launch of the re-designed area. Sold online sponsorships and consulted clients with production fulfillment. Worked closely with America Online in the re-development of the MusicSpace channel. Produced online conferences with prominent musicians and performers. Produced live event coverage (Lollapalooza ’96) on location, getting sound clips from featured performers. Compiled, edited and wrote features, interviews and reviews