Colby Heppell Email & Phone Number

Geelong, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

• Project managed and executed on time 3 strategic campaigns as part of a $12M advertising and promotion budget. Worked with channel managers for strategic input and briefed creative agencies and ATL media. Provided clear interdepartmental communication via PPT presentations, intranet posts, email and webinars.• Single-handedly led the marketing strategy and media plan for the ‘Aged Care & Seniors’ segment, through the use of; digital marketing, email, paid social, direct mail, press, and partnerships. With a $1.1M budget, achieved a ROAS of 463%.• Increased brand exposure and leads by coordinating 114 strategic partnership networking event & sponsorships. Partners included, Bowls Australia, CWA, Terry White Chemmart, and Probus.• Optimised CRM lead tracking and marketing research data by 50% in 3 months by improving lead capture processes and streamlining campaign UTMs.• Successfully delivered 8 major events and field days, which included coordinating agency staff, clinic staff, and interdepartmental stakeholders across all event activities as a result of effective people management.• Mentored new marketing staff and fostered collaboration within the marketing team to share techniques and maximise performance.

Melbourne, Victoria, Australia

• As Project Lead for the ‘New & Relocated Clinics Project’, researched & developed ultra-local LAM and Go-to-Market strategies, I identified opportunities for customer engagement of 20 clinics across AU & NZ through the use of local area marketing; such as outdoor media, POS, Shopping Centre media packs, email, organic social, direct mail, press, and activations, with $1.5M budget.• Successfully orchestrated 84 events activation in 7 months, generated 1260 qualified leads, and raised brand awareness for new clinics through creative and effective marketing messaging.• Directly managed an Event Coordinator, and trained, inducted, and directed over 40 Brand Ambassadors for LAM events. Conducted all event activities through effective people management and my own innovative event coordination processes.

• Consulted and developed the go-to-market strategy, by providing branding guidance, Creative Direction, marketing strategy and digital marketing assistance.

Melbourne, Victoria, Australia

• Met sales target month-on-month by expanded digital marketing spend for existing clients, fostered stronger customer relationships, and providing effective marketing solutions such as digital marketing guidance, advertising, SEO, SEM, and online reputation management.• Achieved sales growth target for Thryv SAAS platform by effectively promoting its value to new and existing B2B customers.

Melbourne, Victoria, Australia

• Expertly led the 2022 national marketing campaign, in sync with the long-term business objectives, ensuring timely and cost-effective delivery by collaborating with digital agencies and creative units. I directed a multifaceted approach that encompassed strategy development, event management, advertising coordination, and social media engagement, while also overseeing merchandise operations and fortifying a robust B2B network of 760 resellers for maximum market impact.• Event management of 12 national trade events coming out of covid restrictions, boosting brand visibility and meeting lead targets and supporting the regional reseller network.• Implemented a CRM as a solution to harmonise sales and marketing activity, email automation and improving the customer journey, while also leading change management training.• Through effective brand management, I governed a corporate brand, four retail tyre brands and a truck breakdown service brand, orchestrating marketing collateral to support B2B sales and resellers POS.

Melbourne, Victoria, Australia

• Orchestrated digital marketing go-to-market strategies for 'NNT Uniforms', using successful SEO, Paid and Organic Social, and content-driven customer retention programs, achieving a 132% revenue increase for 2nd year and improved conversion rate from 0.99% to 2.3%.• Directed a comprehensive digital marketing and e-commerce operation, enhancing user experiences and exceeding FY20 revenue targets by managing website functionalities for the B2C and B2B sectors, alongside implementing effective SEO and SEM tactics.• Excelled in leadership and collaborative efforts, managing both in-house and agency graphic designers, steering interdepartmental teams, and overseeing the launch of a new Magento e-commerce site for 'NNT Uniforms,' demonstrating strong team and project management skills.• Pioneered innovative solutions, such as the introduction and integration of HubSpot CRM to streamline marketing and sales processes, contributing to improved onboarding and change management, and leading the digital rollout for a 'Customisable Activewear' e-commerce platform, and 13 CMS microsites.

Melbourne, Australia

• Successfully developed and implemented go-to-market strategies, escalating 'venue hire' revenue by 9% in 2016, 30% in 2017, and an impressive 45.94% in 2018, by leveraging market research, brand management, user generated content, direct mail, targeted events, and digital lead-generation tactics.• Enhanced 'venue hire' website traffic significantly by 74% in 2018 through strategic eDMs, robust SEO practices, SEM, and compelling content marketing, demonstrating a keen aptitude for digital marketing and traffic growth.• Produced effective sales and marketing collateral supporting event coordinators with inquiries, while also orchestrating substantial event budgets and securing inventory through sponsorships and tiered packaging for high-profile amusement park events.• Championed charitable causes by partnering with organisations like Red Nose Day and Beyond Blue, utilising digital platforms to amplify awareness, and managed the 'Save the Children' fundraising website to increase gala participation and donations.• Displayed strong leadership by directing a dedicated team of 15-20 in the planning and execution of diverse events, ranging from amusement park events to corporate showcase events, showing a commitment to team management and event success.• Contributed to the tourism industry by serving as an advisor on the 'Young Tourism Network' panel and engaging with the next generation as a guest speaker at secondary school career events, highlighting mentorship and industry representation.

Melbourne, Australia

• Elevated Luna Park attendance and revenue by 15% YoY in 2015, utilising targeted digital marketing techniques to amplify reach and engagement, which included overseeing the seamless transition to a new cloud-based ticketing/eCommerce platform, enhancing operational efficiency and customer experience.• Drove the development and execution of comprehensive digital marketing strategies, including advertising, SEO, SEM, both Paid and Organic Social, along with email marketing, loyalty programs, and community engagement, leading to a fourfold increase in online sales with $250k generated for the major 2016 Halloween event.• Spearheaded the successful launch of a new 'Venue Hire' website, which garnered positive feedback and contributed to a 9% increase in bookings for the 2015 summer season.• Provided mentorship and advanced training to a Junior in-house Graphic Designer, fostering professional development and skill enhancement within the team.

Melbourne, Australia

• Doubled online wholesale sales in 2013, following an overhaul of two eCommerce websites in 2012, while managed product photography, maintained WordPress CMS, email marketing and generated digital content.• Achieved first-page Google search rankings through SEO tactics, and sustained an average 27% unique click-through rate for eDM campaigns 2012-2014.• Developed compelling sales materials to bolster the sales team's efforts in driving monthly reseller incentives.

Melbourne, Australia

• Pioneered digital marketing initiatives, including the UX design for TABcorp's $400K online betting app, and revolutionised L'Oréal Matrix's national training via a bespoke web-based platform, demonstrating expertise in Digital Marketing, Web Design, Social media consulting and Creative Direction.• Drove business growth and brand engagement by leading successful user-generated content promotions for Benedikt Imports and Gallagher Australia, resulting in sales increases and a 25% expansion of Gallagher's customer database, showcasing strong skills in Marketing Campaign Management, Social Media, and Advertising.• Managed and delivered 35 WordPress CMS website projects across various clients, ensuring seamless UX and maintaining high standards in Graphic Design, Website Consultation, and team leadership as the head of an in-house Web Designer.

Melbourne, Australia

Senior Graphic Designer, working within the educational publishing and corporate sectors.

Melbourne, Australia

• Effectively led a studio team of seven Graphic Designers to achieved a 99% error-free rate in a high-output studio during the full contract period for TMP Worldwide and Sensis, while winning the company's 'manger of the year' award.• Delivered 27 national circulated, AAA Tourism magazines from 2002 to 2004 on time and with 100% accuracy through effective team leadership.

Melbourne, Australia

• Maintained a professional standard of work and output on time, through creative design and pre-press activities.

Master'S Degree, Marketing

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Advanced Diploma Of Fine Art And Design, Design And Applied Arts