Colby Hoke Email & Phone Number

Cary, Nc, Us

SAS and open source? Unpossible.Nay. Possible, I say!Enough of that. SAS doesn't have an open source product, so how am I a product marketing manager of open source? Well, did you know that SAS—especially SAS Viya—has fantastic integrations with popular open source tools, libraries, algorithms, and languages (as much as a language can be "open source")?So, let's say you don’t know know the SAS language. You build models and work with data using Python. You think "Oh, I can't use anything with SAS." My friend, you can.Bring your Python, tools (like Jupyter), and workflows to Viya. Connect them. Use Viya as your analytics compute, collaboration, and deployment platform.Work better with your peers. Keep track of your data. Validate your models. Turn them into real value for your business.I'm here to tell you: It's open source AND SAS, not open source VERSUS SAS.Come as you are. Work your way. Let SAS extend and enhance everything you're already doing.

Winterville, North Carolina, Us

All things content and content strategy. I managed the OpenNMS website, SEO strategy, technical SEO, and web speed optimizations. In my time with OpenNMS, our organic keywords increased by 50% and our impressions across all keywords more than doubled. This is thanks to IA improvements, meta rewrites and tweaks, image optimizations, and a concerted effort to gain authority, focused on high-priority keywords, queries, and crucial topics.

San Francisco, Ca, Us

I led a team of content managers working with product management, developer relations, and executives to create compelling content—based on data and metrics—that connected with audiences. Specifically, my team was tasked with a more technical, how-to, developer-driven approach to blogs and articles to help increase engagement—traffic, session duration, and pages/session.

Raleigh, Nc, Us

I was in charge of defining and implementing the content strategy on redhat.com. My team built, connected, and optimized organic-first content on the site that was, at the time, responsible for ~$250M in marketing-touched paid value and nearly $50M in direct sales. This revenue funnel did not previously exist.I stayed active in the day-to-day work that I was previously doing as a content strategist, but was more involved at a higher level in guiding the overall plan. I worked across teams to help elevate everything we do—together. Our teams worked in an agile setting, following scrum methodology. This required an open mind, flexibility, and good leadership. Fortunately, we had all of those and I was empowered to follow through on all of these points while helping make decisions and improvements to what we produced every day.More importantly, I was a people manager, tasked with supporting talented, creative folks and helping them advance their careers. This is something I'm passionate about and I love seeing people do great things and be recognized for it.

Raleigh, Nc, Us

My focus in this role was on emerging technologies, methodologies, and architectures—like containers, DevOps, and microservices. I helped make these things easier to understand and built out funnels that educated, inspired, and led to conversions.I worked with SEO tools to better understand market needs and wants, which informed my writing. I also used various analytics tools to understand how users interacted with my content so I could optimize what I had built.Through all of this, my main goal was on authentically telling the story of our products, why they matter, how they work, and how they could help the reader get work done better. If that resulted in a new customer, I'd done my job.

Raleigh, Nc, Us

I helped tell the stories of the people who work at Red Hat, the culture of Red Hat, and why prospects should consider Red Hat as an employer. I also helped other members on my team ideate to and find the better ways to do all that we do. I supported them, they supported me.

Raleigh, Nc, Us

Telling the stories of the people who work at Red Hat, the culture of Red Hat, and why you should be working here if you're not. Also helping to define and cultivate the Red Hat voice for employment.I worked on writing for Red Hat, producing videos, motion graphics, and helping lead the way with our social media and online presence endeavors .

Raleigh, Nc, Us

Working under Talent Acquisition to tell the stories of the people who work here, the culture of Red Hat, and why you should be working here if you're not. We have an amazing group of very talented people and we're always growing!

Raleigh, Nc, Us

Telling stores, making videos, interviewing, filming, and fixing things when they break- both physical and virtual.Jack of all trades.

Freelance video production/post-production, motion graphics, and copywriting.

Raleigh, Nc, Us

Loader of footage.Pusher of buttons.Editor of videos.Painter of sets.Overlord of duplication.Taker of organizational cares.

Data Analytics Certificate Program

Bachelor Of Arts (B.A.), Film/Cinema/Video Studies