Colby Smith Email & Phone Number

Coppell, Texas, Us

Oversaw and managed the design, development, customer journey, and marketing of daveandbusters.com and mainevent.com.Oversaw the design, development and customer journey of both the Dave & Buster's and Main Event in-store kiosks.Oversaw and Managed the design, development, customer journey and marketing for both the Dave & Buster's and Main Event mobile apps.Designed and implemented the SEO - both branded and non-branded - strategies for D&B and Main Event.Worked within multiple CRMs to author and update the brand sites.Built full digital campaigns and developed customer funnels that optimized conversion and unpaid marketing lift for web-based brand campaigns.Acted as Product Owner for the Main Event and Dave & Buster's digital products.Optimized an analytical view for decision making and campaign directives.

Dallas, Tx, Us

Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reportingDevelop and implement ecommerce strategy in order to improve website performanceWork with developers to improve website speedWork with the marketing team or manage digital marketers in order to improve quality and traffic acquisitionRe-Platforming website to new CMS, making website mobile capableResearch market in order to discover new trends and technologies in order to improve website performanceAnalyze various data in order to deliver data driven strategies in order to deliver top performance and achieve KPIsOversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social mediaDevelop content calendar and oversee website uploads and landing pages development

Washington, Dc, Us

Utilized state-wide data in order activate voters in over 15 counties and oversaw marketing efforts in a population of over 9 million (twice the size of the entire state of South Carolina).Used targeted data techniques to implement a strong campaign strategy that would better facilitate turnout on Election Day through targeted campaign messages found through canvasing and online data research.Hired and trained 12 staff and interns in policy, marketing and public relations in order to raise the amount of data and outreach required across the largest inland population in the country.Led large scale messaging in order to change branding and to minimize negative feedback in campaign due to public troubles and attacks from competitors

Dallas, Texas, Us

• Create eCommerce business strategies, to include SEO, E-Mail, and web development in conjunction with Aerus leadership • Set prioritization for web development with IT department • Compile and analyze promotion reports to provide insights and recommendations • Expand affiliate channel programming with exclusive offers and enhanced communication • Develop A/B tests to optimize conversion and support SEO • Serve as key liaison with new 3rd party conversion optimization and email acquisition partner • Advise and support the launch and ongoing programming, incentives, and affiliate outreach for ThePureCompany.com and other businesses as needed.

Carrollton, Texas, Us

• Manages the eCommerce team to provide content production, digital asset management, and eCommerce support to internal departments and G6 property locations across the U.S., Canada, and Mexico.• Supports management of the website feature and functional enhancements by helping to define business requirements and user stories while working with internal and external development teams on prioritization, defect resolution, and quality assurance testing.• Liaises between eCommerce and internal and external IT partners to support brand websites functionality and services. Actively engages with all testing and testing scenarios for brand websites. Works with partners on any issues that arise with the performance of Brand websites.• Manages online research and optimization efforts including usability research, customer experience monitoring, and multivariate (A/B) testing to improve website performance, site conversion and user experience.• Actively engages with SEO/Local Search agency for optimization of websites’ for search engines to ensure organic growth of website’s revenue.• Works closely with eCommerce Analytics to analyze websites performance and conversion paths for monitoring results from digital marketing initiatives.• Other roles and responsibilities as assigned by the Director, eCommerce & Distribution.

Irving, Tx, Us

• Contacted businesses like Hewlett Packard and Capital One in order to set up behavioral or programmatic online advertising campaigns• Fully trained in the latest technology regarding online outreach and the methods of targeted marketing • Multiview is the largest business to business digital advertiser in the world with over 63,000 separate advertisers • Crafted campaign ideas with marketing directors and CEOs in order to fully captivate the power of online marketing and the power of targeted campaigns

• Managed all aspects of the campaign from grassroots messaging to overall campaign strategy.• Met with elected officials and representatives of local groups on behalf of the candidate• Led a staff of five with more than 30 to 40 volunteers in knocking on over 21,000 doors in the general election• Crafted speeches and messaging for campaign use in commercials and mailers along with aiding the candidate through his issues and campaign promises• Won a seat that was decided by .01% in 2012 to more than 13% against Battleground Texas and ACORN in a 3 way race

Us

• Acted as the representative for the Lieutenant Governor in North Texas by attending local activist groups, answering both policy and political questions on behalf of the Lieutenant Governor and ensuring the campaign’s message is clearly articulated to the public• Organized volunteer efforts across the district – from Hood County to Bowie County and from the Red River to Waco – to ensure the campaign was visible to voters through block walks and phone banks• Hired and trained interns in both policy and marketing to begin a new generation political activists• Met with local state, county, and city leaders in order to bring local issues to Austin

• Acted as the representative for the Representative within his or her area of responsibility including answering casework correspondence, meeting with constituents, verbal communications with constituents, and serving as a liaison with state, district, and local agencies• Met with elected officials and representatives of local groups on behalf of the Representative• Thorough knowledge of legislative process and of House organization and procedures• Temperament to communicate with a variety of personalities in a tactful, pleasant, and professional manner.• Informed the Representative and the District Director of all happenings in his or her assigned issue areas by screening district media sources and interacting with constituents

Us

• Assisted in the research and policy decisions and implementation on multiple transportation issues facing the states of Texas, Oklahoma, and Arkansas• Responsible for organizing the Panamanian Government officials, including the Ministers of Foreign Trade and the Canal, for the 3rd Fact-Finding Mission to Panama• Organized the U.S. representatives, consisting of elected and business leaders from Florida, Texas, and California, and wrote the speeches given by many of the officials in Panama City, Panama, at the International Symposium at the Marriott Panama• Assisted in bringing on new clients to Dean International and ensured that the existing clients were cared for politically by writing speeches, press releases, making phone calls, and writing formal letters on behalf of the clients• Worked in a nonpartisan role as the clients were representatives from across the spectrum and benefited from the policy no matter their political beliefs• Attended multiple political and policy events as a representative of Dean International

• Founded and operated The Trailersmith, LLC, an enclosed cargo trailer dealership with a budget of over $250,000 annually• Acted on behalf of The Trailersmith, LLC in both government and public affairs, to include all legal and tax paperwork while creating marketing plans and acting on their subsequent implementation• Expanded the business to include Trailersmith Racing and G&G Trailer Service and Repair as sub-companies to The Trailersmith, LLC.• Hired and managed five employees in Texas and Oklahoma and created a training program to ensure strong knowledge at every level of operation• Budgeted for an extremely volatile income while keeping all expenditures organized and on time with all organizations and business affiliated with The Trailersmith, LLC• The business was sold to Big D Auto Sales in January of 2012

Arlington, Virginia, Us

• Trained in field lifesaving methods and certified as an EMT in 2004• Served with 3rd Infantry Division and the 48th Combat Brigade and honorably discharged in 2011• Served in Iraq from 2005-2006 and dealt with high stress situations with sound decision making and strong leadership• Saved multiple lives with quick decisions and strong action that enabled a successful mission in one of Iraq’s most hostile regions

• Instituted a full political campaign with minimal staff through block walks, mailers, online presence, and personal interactions at political gatherings throughout the district• Designed and created the Barbara Nash for Texas campaign logo and website along with a full online media blitz that helped begin the campaign ahead of the other potential candidates• Instrumental in crafting the candidate’s policy and political opinions to be acceptable for public consumption and helped in opposition research

• Organized the local youth as volunteers for “Happy Birthday Texas”, an annual fundraiser for Congressman Joe Barton by visiting multiple university campuses in the north Texas area• Spoke at the GOP Leadership Council of Texas on behalf of the youth and veterans on the Outreach Panel. The speech included policy decisions that needed to be made to grow the Republican Party base. The Council included distinguished guests that include Speaker Newt Gingrich, Senator Kay Bailey Hutchinson, Senator John Cornyn, Congressman Louie Gohmert and many others

Bachelor Of Arts (Ba), Pre-Law Studies

Diploma, High School