*Manage support website for appliance, electronics, and computer product lines*Develop new digital service product programs for revenue generation and business expansion*Analyze website surveys and analytics for continuous customer satisfaction improvement through content and feature enhancement*Utilize digital customer relationship management campaigns to improve customer retention, promote cross-selling, and improve customer retention*Coordinate new product introduction support content

Corporate Events Manager: Hexagon Strategic Marketing (08/10 – 09/13)*Managed Hexagon marketing presence at events spanning 5 continents improving Hexagon corporate level market awareness and synergy solution selling*Coordinated cross-functional team including sales, marketing operations, and business development to produce an integrated marketing communication message for event promotion and execution*Negotiated and supervised media contracts totaling $500k across multiple regions unifying product messaging and producing cost savings*Built customer-focused sponsorship packages and managed solicitation team to generate more than $275k of sponsor revenue annuallyTrade Show Coordinator (03/08 – 08/10)*Coordinated Intergraph’s participation at 25+ trade shows and events annually for Intergraph’s Defense & Intelligence; Government & Transportation; and Critical Infrastructure & Protection business units*Improved event budgeting, logistics, promotion, staffing, and product demonstration by standardizing planning procedures and optimizing exhibit designs and layout for maximum exposure and minimum cost

Marketing Cooperative Education Employee*Conducted market research in the Information Systems Passengers Car division by analyzing benchmarking competitive products and analyzing market trends to present conclusion for strategic planning*Maintained R&D project databases for enhanced change request management*Earned the UAH College of Business Administration Co-op of the Year award (2008)

Retail Management