Corporate Events Manager
Huntsville, Alabama Area
Corporate Events Manager: Hexagon Strategic Marketing (08/10 – 09/13)*Managed Hexagon marketing presence at events spanning 5 continents improving Hexagon corporate level market awareness and synergy solution selling*Coordinated cross-functional team including sales, marketing operations, and business development to produce an integrated marketing communication message for event promotion and execution*Negotiated and supervised media contracts totaling $500k across multiple regions unifying product messaging and producing cost savings*Built customer-focused sponsorship packages and managed solicitation team to generate more than $275k of sponsor revenue annuallyTrade Show Coordinator (03/08 – 08/10)*Coordinated Intergraph’s participation at 25+ trade shows and events annually for Intergraph’s Defense & Intelligence; Government & Transportation; and Critical Infrastructure & Protection business units*Improved event budgeting, logistics, promotion, staffing, and product demonstration by standardizing planning procedures and optimizing exhibit designs and layout for maximum exposure and minimum cost
