Colby Wilson

Colby Wilson Email and Phone Number

Strategic Marketing Director | People Management | Communication | Analytical Skills | Project Management | Technical Knowledge | Creativity | Leadership | Sales
Colby Wilson's Location
Portland, Oregon, United States, United States
Colby Wilson's Contact Details

Colby Wilson personal email

n/a
About Colby Wilson

With over 15 years of experience in strategic marketing and people management, I am a proven leader. I am an expert at building and coaching high-performing teams, fostering creative collaboration, and staying ahead of the latest marketing trends. My mission is to deliver the best audience-focused outcomes by working with my team, experts across the business, and managing multiple outside agency and vendor relationships.As a strategic, personable, and data-driven director, I have a proven track record of driving strategic growth, increasing demand generation, and exceeding sales revenue targets. In my previous role at Intel, I directed a data-driven marketing strategy that led to a 30% increase in website traffic, 15% engagement rate jump, and 100% increase in qualified leads. As a skilled storyteller, I craft compelling content strategies that resonate with audiences and fuel business growth. At Intel, I orchestrated a content transformation, boosting content scores by +25% and customer satisfaction scores by 15%. My expertise spans diverse content formats, from blogs to infographics to videos, and types, from awareness to learning to sales enablement, continually ensuring a consistent brand voice and engaging user experience. Additionally, I excel at optimizing operations and driving results delivery. At Intel, I spearheaded a strategic initiative that reduced costs by 25%, increased productivity by 10%, and delivered projects on time and within budget 98% of the time. My expertise spans P&L management, production management, and project management. I drive customer satisfaction, engagement, and lead generation through analytic insights, process improvements, and content optimization. I am committed, curious, and driven to seek innovation and identify better ways to connect with audiences.I'm currently seeking a role where I can leverage my marketing, content and operations expertise to drive significant growth and success.

Colby Wilson's Current Company Details

Strategic Marketing Director | People Management | Communication | Analytical Skills | Project Management | Technical Knowledge | Creativity | Leadership | Sales
Colby Wilson Work Experience Details
  • Intel Corporation
    Manager - Partner Audience Experience
    Intel Corporation Jul 2019 - Jan 2024
    Portland, Oregon Area
    Led a team of 8 digital strategists and production professionals supporting the Global Intel Partner Alliance. Worked with stakeholders, subject matter experts and teams across the organization and managed multiple outside agency and vendor relationships.Through analytic insights, made continual improvements to the Intel Partner Alliance Portal, including A/B tests, to improve customer satisfaction by +25%.Based on customer feedback and data, improvements to the Marketplace homepage to improve navigation drove a 100% increase in qualified leads.Made process improvements that increased quality by +10% and reduced time to market by 30% by prioritizing high-impact improvements.Increased engagement by +35% and easy-to-find scores by +30% by instituting audience journeys and content creation, curation, and clean-up strategy.Achieved 99th percentile employee/manager scores.
  • Intel Corporation
    Lead Vertical Digital Strategist
    Intel Corporation Nov 2016 - Jul 2019
    Portland, Oregon
    Led the strategy for Intel.com verticals, including healthcare, financial services, AI, and security. Worked with subject matter experts from across the organization and managed multiple outside agency and vendor relationships.Implemented an Essential Footprint process to deliver content created in partnership with subject matter experts that increased engagement by 120% while reducing content bloat by 85%.Made process improvements that reduced costs by 75%, reduced delivery time by 50%, and increased quality of content by 35%.Implemented targeted landing pages within the Essential Footprint that drove a 20% increase in qualified leads.Increased Customer Satisfaction scores by 20% and Easy-to-find scores by 45%.
  • Intel Corporation
    Account Director
    Intel Corporation Nov 2015 - Nov 2016
    Portland, Oregon Metropolitan Area
    Built and led a team of 3 account managers supporting the Digital Team of Agency Inside. Worked with multiple global stakeholders across the organization and managed multiple outside agency and vendor relationships.Launched a digital Anthem Brand Campaign that helped deliver a top 10 brand score.Delivered a digital framework for consistent campaign launches that led to a cost reduction of 25% and an increase in lead generation of 15%.
  • Cmd
    Account Director
    Cmd Apr 2015 - Nov 2015
    Portland, Oregon Area
    Built and managed client relationships across accounts. Worked with multiple internal teams and resources to deliver strategies and products that helped our clients meet their goals. Supported clients including Intel, DaimlerChrysler, and MapR.Increased revenue by 30% by growing existing accounts and adding a new account.Launched a new site for a client that exceeded goals of recruitment by 50% and lead generation by 500%.
  • Smith
    Account Director
    Smith Jul 2013 - Mar 2015
    Portland, Oregon Area
    Built and managed client relationships across accounts. Worked with internal teams and resources to deliver strategies and products that helped our clients meet their goals. Clients included Xerox, Cisco, and Intel.Increased revenue 20% by growing existing accounts and adding a new account.Created an event campaign for a client that increased registrations by 200% and post-event engagement by 250% from the previous 4 years by reducing the registration complexity and amount of copy in the experience.
  • Eroi
    Director Of Client Services
    Eroi Jan 2013 - Jul 2013
    Portland, Oregon Area
    Led a team of 5 account directors and managers to manage client relationships across accounts. Worked with internal teams to deliver strategies and products that helped our clients meet their goals. Clients included Nike, Aramark, and ScienceLogic.Delivered new account strategies in person to all clients, increasing customer satisfaction scores by +40%.Increased overall revenue by 25% by reorganizing the client services team.
  • Parliament
    Director Of Client Services
    Parliament May 2011 - Jan 2013
    Portland, Oregon Area And Seattle, Washington Area
    Led a team of 5 account directors and managers to manage client relationships across accounts. Worked with internal teams and resources to deliver strategies and products that helped our clients meet their goals. Clients included Microsoft and VIZIO.Successfully supported the opening of 20+ Microsoft Stores with all retail signage.Developed and delivered 15+ successful campaigns (Back to School, Valentine’s Day, etc.).Added a new account that increased revenue by 25% YoY.Delivered an in-stadium and ESPN homepage takeover social campaign during the Rose Bowl that exceeded engagement goals by 250% (and stayed on budget!).
  • Opus Creative
    Managing Director Of Operations
    Opus Creative Nov 2006 - Oct 2010
    Portland, Oregon Area
    Led a team of 9 department directors and sales/account team with indirect reports of 40+. Participated with the Owners in developing a vision and strategic plan to guide the organization. Oversaw the efficient and effective day-to-day operation of the organization. Clients included Intel, Nike, Tektronix, Outrigger Hotels and Resorts.Increased internal efficiency scores by 50% by reducing people, process and tool redundancies.Increased employee satisfaction scores by +30% by implementing clear roles and responsibilities, formalized performance reviews, and employee appreciation activities.Increased customer satisfaction scores by +15% by implementing standardized project management.

Colby Wilson Skills

Strategy Digital Marketing Marketing User Experience Interactive Marketing Marketing Strategy Integrated Marketing Project Management Management Digital Strategy Account Management Crm Leadership Web Project Management Training Information Architecture Operations Management Digital Media Email Marketing E Commerce Strategic Planning Program Management Online Advertising General Operations Marketing Management Team Building Sales Project Planning Client Relations Customer Relationship Management Content Marketing Advertising Search Engine Optimization Online Marketing Data Analysis Content Strategy Analytics Entrepreneurship

Colby Wilson Education Details

Frequently Asked Questions about Colby Wilson

What is Colby Wilson's role at the current company?

Colby Wilson's current role is Strategic Marketing Director | People Management | Communication | Analytical Skills | Project Management | Technical Knowledge | Creativity | Leadership | Sales.

What is Colby Wilson's email address?

Colby Wilson's email address is co****@****cle.com

What schools did Colby Wilson attend?

Colby Wilson attended Portland State University.

What are some of Colby Wilson's interests?

Colby Wilson has interest in Social Services, Children, Economic Empowerment, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Health.

What skills is Colby Wilson known for?

Colby Wilson has skills like Strategy, Digital Marketing, Marketing, User Experience, Interactive Marketing, Marketing Strategy, Integrated Marketing, Project Management, Management, Digital Strategy, Account Management, Crm.

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