Colin Carson Email & Phone Number

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

Indonesia

Indonesia

RevoU is primarily a learning academy within Indonesia - but we're also so much more! We've blended education and business unit-specific consulting services to ensure both our students and our business partners reap incredible rewards throughout their journey with us - and beyond. Our primary mission is to fast-track students' digital careers by offering full-stack, comprehensive and practical programs to reach their professional goals. This also allows us to serve our business partners in their recruitment and digital services.As the Senior Campaign Delivery Executive, along with my team, I:- Source and develop new internal tools, processes and systems to ensure best-practice across all of our agency's various teams in order to ensure quality asset creation and media buying across our clientele.- Ensure students are meeting their own goals for professional growth through technical, skill-based learning whether through simulations, case studies or real client work.- Optimize said systems through internal metrics focused on reducing errors, improving efficiency and ensuring scalability.

My main responsibilities within this role were:- Developing end-to-end, multi-channel digital marketing strategies for clients, mainly focused on performance marketing. Conducting on-platform and off-platform data analysis to provide insights and recommendations to clients.- Coaching associates. Identifying any room for improvement from associates, conducting role-play ahead of client presentations, organizing knowledge sharing sessions to upskill them and ensuring they progress towards their professional goals - whether that be on a technical, strategic, analytical, creative or interpersonal level.- Account management. Being the primary liaison for my clients, ensuring effective communication flows between my team and my clients.

Indonesia

My responsibilities within this role were:- Performance analysis and reporting. Reviewing reporting decks from associates. Conducting weekly and monthly performance analyses to provide insights, recommendations, and optimization strategies for RevoU Labs clients. Ensuring optimization strategies are fully-implemented.- Coaching associates. Identifying any room for improvement from associates, conducting role-play ahead of client presentations, organizing knowledge sharing sessions to upskill them and ensuring they progress towards their professional goals - whether that be on a technical, strategic, analytical, creative or interpersonal level.- Labs operational support. Proactively gathering insights and feedback from both associates and clients to continuously improve the RevoU learning experience and the RevoU Labs services to clients, participating in pitch meetings with clients, improving Labs' operational efficiency through ad-hoc initiatives.

Huntstreet is an online marketplace, connecting buyers and sellers of luxury fashion that provide a safe and trusted environment to buy and sell their pre-loved luxury fashion items locally and across the region.As part of the RevoU Labs Program, I worked as a performance marketer, handling Facebook Ads campaigns for Huntstreet's Singapore division. During my time on the team, the difference in key metrics between the month I joined (August) and my final month on the team (November) were as follows:- Increased online purchases attributed to this channel by 325%.- Increased return on ad spend attributed to this channel by 1068%.Note a couple things for context: we benefited from a number of external factors in our success. From the team before us reaching awareness objectives which we capitalized on, to HS Singapore's strong internal organic social team (no channel works alone, after all!) and the fact that we were going from just past mid-year into the holiday season. That being said, couldn't have asked for a more focused and dedicated team and learned so much about digital strategy within the luxury and apparel markets.

Greater Jakarta Area, Indonesia And Ho Chi Minh City, Vietnam

Fashion is GIII's business, but GIII doesn't believe in business as usual. With roots are in outerwear, and through expertise in sourcing, design and manufacturing, GIII has expanded its offerings into all product categories at compelling prices. By challenging conventional wisdom and changing with the times, they're evolved from a small domestic manufacturer into a global leader with one of the world's most sought-after portfolio of brands.Find out more at:https://www.giii.com/As a Management Trainee I had rotations in both Quality Control & Merchandising.Quality Control (Jakarta, Indonesia)• Conducted pre-production meetings, inline and final inspections with all of our Indonesian suppliers.• Assessed and gave recommendations about suppliers' internal quality management systems through evaluation reports.• Supported the launch of our new production and quality control management software via taking the lead in training both suppliers and staff members - both in-person and via the creation of instruction manuals.Merchandising (Ho Chi Minh City, Vietnam)• Developed seasonal collections for customers, from the initial design concept, through to costing and sampling phases.• Handled production processes for the private label division within Vietnam for ladies' outerwear and bottoms.• Spearheaded several customer-facing initiatives for the private label division - the creation of introductory packages, seasonal collections and the creation of a website.

Bali Province, Indonesia

Whether located in the heart of a bustling city like Paris, London, New York or Sydney, or nestled away in the quieter landscapes of Morocco, Egypt, French Polynesia or Thailand, every Sofitel address is a call to indulge in—and celebrate—the pleasures of life. To live the French way.Find out more at:https://sofitel.accor.com/At Sofitel Nusa Dua, as part of the F&B team I:• Helped manage day-to-day operations with Outlet Manager, materials control and liaised between the kitchen, BOH & FOH staff. • Long-term projects included competitor analysis, event preparation and work orders.

Denpasar Area, Bali, Indonesia

Pulau Outfitters (previously known as Wave Hunter Bali) is Indonesia's premier outdoor lifestyle, sports and adventure brand: selling dive & snorkel gear, kayaks, surf & stand-up paddling boards, surfboard building materials and much more. Whether you're a hobbyist looking for your next big adventure or looking to make some customized dry bags for promo items, PO Bali has you covered.Find out more at:https://www.pulauoutfitters.com/As part of the marketing team, I was responsible:• Designing & implementing print and digital marketing campaigns & consignment systems along with graphic design team, reporting to the marketing manager.• Sourcing & evaluating consignment partners and suppliers for product development or new brands to be carried.• Sales & customer service, both in-person and over phone/email.

Bachelor Of Business, Marketing

Activities and Societies: Students' Association of Singapore (President), ASEAN (Caulfield Campus First Year Representative), Monash.

Digital Marketing

Activities and Societies: Project ManagerRevoU is a learning academy within Indonesia, focused on fast-tracking students' digital careers.

International Baccalaureate Diploma

Activities and Societies: School plays: Oliver!, The Sound of Music, The Revue & Bengal Tiger at the Baghdad Zoo.