Courtney Grover Email & Phone Number

Jacksonville, FL, US

• Managed the Web.com brand channel which represented ~$72M bookings and 100K active customers. Responsible for the financial performance of the brand and all GTM activities including acquisition, cross-sell and.
• Responsible for a brand re-launch that drove a 2x increase in average order value and a ~56% increase in acquisition bookings YOY
• Developed the strategy and supporting requirements to improve the primary purchase path that lead to a 50% increase in conversion rate
• Coordinated GTM activities for product launches and brand initiatives including PPC campaigns, social media content, content marketing and email campaigns.
• Streamlined and optimized marketing operations within the Web.com brand teams as well as across the company’s broader brand portfolio

• Business owner over the hosting product portfolio and which represented ~$50M of total business revenue. Responsible for the product P&L, business planning and product roadmap management.
• Exceeded 2018 hosting product plan by ~1% (~$500K)
• Led ongoing analysis of current business performance while maintaining understanding of impact to financial forecasts
• Launched a new control panel to improve product engagement and reduce customer churn
• Conducted a deep dive analysis of hosting renewal prices to understand revenue optimization opportunities
• Accountable for understanding the market landscape, drivers of change, competitive landscape and customer pain points related to both the hosting and security landscape

Jacksonville, Florida Area

Business owner responsible for managing our web hosting product which represents ~10% of total business revenue. Responsible for driving and developing strategic product roadmaps based on market analysis, business strategy, and customer needs.

Jacksonville, Florida Area

• Marketing Manager over the segments second largest product category. Responsible for Go-to-Market strategy and communications across three brand channels for both on and offline sales.
• Managed cross functional teams to implement a new retention strategy across all the brands which reduced churn by approximately 20% in 2 months.
• Formulated a strategic plan for a revenue service resulting in 38% YOY growth from 2014-2015
• Built a customer communication framework to move customers off legacy platforms improving customer experience and churn.
• Developed a unique forecast of the external environment that contributed to the strategic planning for the company.

Jacksonville, Florida Area

• Developed the marketing framework and core content of TVCI programs to include the formulation of marketing materials, the design of the website, and the creation of curriculum critical to effectively reach target.
• Collaborated with cross-functional teams to develop strategic curriculum offerings that help practitioners succeed and increase their likelihood to prescribe ACUVUE® Brand Contact Lenses.
• Managed advertising agencies, third party vendors, contractors and staff to exceed goals and objectives.
• Conducted, analyzed and interpreted various forms of market research to determine customer needs and the white space in which TVCI could succeed.
• Modernized TVCI offerings by developing and successfully launching several iPad apps to enhance the educational experience with optometrists and their patients.
• Facilitated training programs and educated roughly 700 health care professionals on topics relevant to their practice.

• Work closely with the Strategic Early Warning System pillar leaders, aiding in the teams research, analysis, and overall presentation development.
• Focused on competitive products and the overall ophthalmic industry, identifying any key threats and/or new business opportunities.
• Collect and assess company/competitor information and customer feedback on the quality and competitiveness of products and services.
• Support strategic direction and assist identify areas that the early warning system should be integrated in the upcoming strategic plan.

Mba, Marketing And Competitive Strategy

Activities and Societies: Co-President: Marketing Club, Member: MBAA

Bachelors Of Music

Activities and Societies: Co-Chair: Homecoming Committee