•Part-time volunteer work at a local non-profit organization in the NY-LI area. •Responsible for developing marketing campaigns to drive sales and secure donations, leading to over $5000 of donations on #givingtuesday.•Tracked/analyzed digital marketing performance against performance metrics.•Managed budget/resource allocation, ensuring marketing operations were meeting efficiency standards.•Maintained relationships with local partners, creating opportunities for Ty’s Reef to create joint events to lower costs and increase attendance. Through the Ty Hellriegel Peregrine Foundation we work to bring thousands of underprivileged children to the sea, for in some cases, their very first time in memorialization of my Uncle, Ty.

Summer Internship working with the PM team for Samsung’s luxury appliance brand, Dacor.• Lead an Asset Audit: cross referenced specifications vs. market collateral, compiled a list of over 3000specific issues, identified solutions and worked across product divisions to implement these changes.• Competitive Landscape Research: conducted a deep dive in the luxury appliance market to discover Dacor’s core competencies, assisting with a new cost structure analysis.• SKU Performance Analysis: created weekly Excel/Tableau dashboards highlighting potential opportunities and threats.• Site Visits: discovered opportunities to elevate the customer experience, increasing conversion rates.• Teamed up with Marketing, HR, and SDE interns, presented a pitch to C-suite executives, focusing on the growing TikTok market, highlighting potential collaborations between Samsung and strategic partners to promote sustainability and drive sales in creative ways.

• Developed an e-commerce business from startup, leading a team of 2. • Designed and launched an online store, making data driven edits to increase conversion rate. • Implemented marketing strategies that maintained audience relevancy, ensuring CTRs of 2.5% or higher.• Reviewed customer feedback and implemented solutions to build brand loyalty and trust. • Recognized and corrected supply chain issues causing extremely long shipping times, leading the company to switch to a US supplier to decrease shipping times.