Cole Custer Email and Phone Number

* Successful Product Launch: Introduced a new injectable anti-obesity medicine to a large Central PA geography with over 130 target providers, achieving 50% market share in 10 months.* Diverse Specialty Engagement: Built strong relationships across specialties, including Bariatric Medicine, Endocrinology, Gynecology, Gastroenterology, Pulmonology, and Primary Care.* Exceptional Performance: Exceeded 125% of 2024 goals, driving significant market share growth in Harrisburg.* Enhanced Access: Gained entry to challenging offices, facilitating engagement with physicians in systems like UPMC, Wellspan and Penn State Health.* Account Management: Analyzed RX data to identify healthcare providers with the greatest growth potential, prioritizing strategies to drive behavior change.* Selling Skills: Employed a value-based selling approach to understand provider beliefs, pinpoint value gaps, and position my product as the optimal solution for both patients and providers.* In-Depth Payer Knowledge: Developed a comprehensive understanding of the obesity payer landscape in Central Pennsylvania, including Commercial, Medicaid, Medicare, and federal programs.* Leadership in Programming: Led the Pittsburgh team in completing Clinical Programs. Total of 19 for 2024 put me in the top 2% nationally.* Strong Relationship Building: Fostered partnerships with physicians, becoming a trusted resource for obesity management and increasing prescriptions.* EHR Expertise: Gained proficiency in electronic health record systems, including EPIC, to effectively support physicians and staff with prescribing and Prior Authorizations.* Data-Driven Strategy: Utilized data analytics and AI as OPs “champ”to identify market trends and help the Pittsburgh team to leverage data to increase impact.* Recognition for Excellence: Received the Game Changer Award for outstanding performance in the East Area.* Commitment to Safety: Maintained a flawless safety record while driving over 100,000 miles.

* Diverse Portfolio Promotion: Promoted a leading oral treatment for Type 2 Diabetes and a once-monthly injectable for migraines. Targeting over 100 key Primary Care providers in Central PA.* Consistent Performance: Averaged 105% to goal across the portfolio in my time in this role.* Account Management: Analyzed RX data to identify healthcare providers with the greatest growth potential, prioritizing strategies to drive behavior change.* Improved System Access: Secured access to challenging healthcare systems, including Wellspan Health and UPMC, which typically limit rep access.* Value Based Selling: Employed a value-based selling approach to understand provider beliefs, pinpoint value gaps, and position my product as the optimal solution for both patients and providers.* Collaborative Partnerships: Worked with overlaps and contracted sales forces to drive greater business results.* Business Operations Leadership: Acted as the Business Operations “champ” for the Pittsburgh team, creating and updating trackers using the latest data to help teammates maximize their impact in the field.* Strong Compliance Record: Maintained a perfect compliance record related to HCP business meals and snacks as well as effectively and compliantly managing both cold samples and dry samples without incident.

* White Glove Service: Delivered high-touch, "White Glove" service to large shipping accounts, acting as a shipping consultant to make sure their needs were being met during a time of high growth and growing pains in the E-Commerce market.* Relationship Building: Developed strong relationships with large shipping clients, taking time to understand their businesses and offer tailored solutions from the FedEx portfolio.* Consultative Approach: Acted as a consultant for customers, leveraging FedEx’s services to provide solutions that addressed their shipping and logistical needs.* KPI Excellence: Exceeded KPIs by conducting 15 customer sales calls daily and onboarding $150 in new recurring revenue per day.* Territory Management: Managed a territory of 500 accounts, overseeing $1.2 million in annual revenue.* Award Winning Performance: Was awarded the East Area FedEx “Orange Award” for collaboration and business growth in my territory.

* New Business Acquisition: Identified and onboard new parcel and Less-than-Truckload (LTL) business opportunities. * KPI Excellence: Consistently exceeded key performance indicators (KPIs), including conducting 20 customer sales calls per day, identifying one new business opportunity daily, and generating $350 in new revenue each day.* Consultative Selling: Advised high-volume shippers (>$200K annually) on optimizing their shipping processes, helping to improve efficiency and drive revenue growth. * Wide Knowledge Base: Built an extensive knowledge base on over 200 Fedex shipping services. Acted as a resource to my customers to ensure they were making the best choices for their business needs.

* Introduction to Type 2 Diabites: Carried a once-weekly injectable GLP-1 treatment for Type 2 Diabetes, focused on new Cardiovascular Primary Protection indication. * Data and Analytics Projects: Collaborated with the Albuquerque team on data and analytic initiatives, using tableau to analyse territory data and turn numbers into an actionable plan.* Mentorship and Territory Planning: Worked closely with a mentor rep to understand the Lubbock, TX territory, planning and executing virtual HCP interactions during the COVID-19 pandemic.* Leveraged Tools: Was introduced to and became proficient in tools like Veeva, Veeva Engage, and Tableau.