Cole Gerst Email & Phone Number

Lead designer for the USA market

Marketing & Brand Design• Creates logos, catalogs and other brand assets• Designs seasonal and product campaigns for paid and organic social media. Implements targeted campaigns and manages budgets• Creates signage and graphics for various events • Concepts and art directs short and long form video. Scouts locations, talent and writes scripts• Product graphic design for branded and licensed product• Designs and updates website and online storefrontProduct Design & Development• Designs cutting edge products, such as bags and accessories, for outdoor and travel oriented consumers• Pattern design, color design, researches and picks materials and hardware• Bag and accessory development including tech pack design, prototyping, sampling and working with various vendors and manufacturers

San Fransisco , Ca, Us

Works with Marketing and Creative leadership to help develop, design and produce omnichannel marketing campaigns and assets on a brand and seasonal level. Develops and designs Organic and Paid social assets focused on building and maintaining an online following. Develops brand, product and event based emails to reach all levels of the marketing funnel.Designs digital marketing campaigns and assets for channels such as Google and Amazon.Designs and develops marketing materials for our mission, retail and brand partners. (The North Face, Dometic, NVFC, Gravity Haus, UBCO, APP - Association of Pickleball Players, Outdoor Adventure X, Outside Magazine, Priority Bicycles, The Salvation Army, Amazon, Walmart, CVS, Target)

Portland, Oregon, Us

Concepts, designs, and project manages marketing and communication materials for internal and external Columbia Sportswear Marketing clients including presenting to internal executives.• Responsible for crafting highly conceptual ideas that align with brand guidelines.• Presents concepts to executive level management.• Applies design for two dimensional, three dimensional, and digital applications.• Communicates and present design concepts for client approval to internal and external departments.• Ability to craft brand relevant copy.• Art direction of photoshoots• Mentors Junior level Designers.

Portland, Oregon, Us

Lead Designer of hats, bags, footbeds, backpacks, shoelaces, t-shirts and other apparel. I design and produce packaging such as shoe boxes, sock bands, insole boxes and hangtags. I art direct photoshoots and product photography. I conceptualize and produce in store fixtures, displays and POP promotions. I help the Marketing Department with branding initiatives and storytelling.

Portland, Or, Us

Option-G is a hybrid product and branding design studio. Product• backpack pattern design for HEX bags• private label t-shirt design for Target, Forever 21 and Urban Outfitters• t-shirt design for Bridge & Burn clothing• product design for Poketo• various textile design• hardgoods design for North For The SummerOption-G has done branding and advertising work with Nike, Levis, Google, Toyota, Heineken, Vans, Nickelodeon, Target, Urban Outfitters, American Express, MSN Music & Disney to name a few. We have also worked directly with agencies such as Wieden & Kennedy, TBWA/Chiat/Day, DDB, BBDO, Saatchi & Saatchi, Ziba, Grady Britton & Carbon Smolan.

Beaverton, Or, Us

Designed various internal presentations for Product Creation including storyboarding, keynote, animation, icons, infographics etc. Created visual centers, took photos internally and used other approved photos and textures to create inspirational collateral.

Los Angeles, Ca, Us

Art Direction & Design for advertising, brand and event marketing focusing mainly on Toyota "Antics" & Prius v campaigns. Elements created for a wide range of applications from on-site signage, print advertising, POP & full car wraps to web design and digital applications.