Cole Gerst

Cole Gerst Email and Phone Number

Senior Designer | Art Director @ Hoselink USA
Cole Gerst's Location
Portland, Oregon, United States, United States
Cole Gerst's Contact Details

Cole Gerst personal email

n/a
About Cole Gerst

10+ years experience in both art direction, graphic design and product design in the Outdoor, Footwear and Apparel industries. I recently spent a few years as a Senior Global Brand Designer at Columbia Sportswear. Previously at Keen Footwear as the Lead Softgoods & Accessories designer. - I've done everything from conceptualizing the product, designing the product, seeing it through production, art directing the photoshoot for the product and creating the marketing campaign for sell-in and sell-through.

Cole Gerst's Current Company Details
Hoselink USA

Hoselink Usa

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Senior Designer | Art Director
Cole Gerst Work Experience Details
  • Hoselink Usa
    Senior Designer
    Hoselink Usa Apr 2024 - Present
    Lead designer for the USA market
  • Afar & Away
    Senior Designer
    Afar & Away Apr 2020 - Present
    Marketing & Brand Design• Creates logos, catalogs and other brand assets• Designs seasonal and product campaigns for paid and organic social media. Implements targeted campaigns and manages budgets• Creates signage and graphics for various events • Concepts and art directs short and long form video. Scouts locations, talent and writes scripts• Product graphic design for branded and licensed product• Designs and updates website and online storefrontProduct Design & Development• Designs cutting edge products, such as bags and accessories, for outdoor and travel oriented consumers• Pattern design, color design, researches and picks materials and hardware• Bag and accessory development including tech pack design, prototyping, sampling and working with various vendors and manufacturers
  • Dripdrop Hydration
    Senior Designer
    Dripdrop Hydration Apr 2023 - Nov 2023
    San Fransisco , Ca, Us
    Works with Marketing and Creative leadership to help develop, design and produce omnichannel marketing campaigns and assets on a brand and seasonal level. Develops and designs Organic and Paid social assets focused on building and maintaining an online following. Develops brand, product and event based emails to reach all levels of the marketing funnel.Designs digital marketing campaigns and assets for channels such as Google and Amazon.Designs and develops marketing materials for our mission, retail and brand partners. (The North Face, Dometic, NVFC, Gravity Haus, UBCO, APP - Association of Pickleball Players, Outdoor Adventure X, Outside Magazine, Priority Bicycles, The Salvation Army, Amazon, Walmart, CVS, Target)
  • Columbia Sportswear Company
    Senior Global Brand Designer
    Columbia Sportswear Company Feb 2021 - Apr 2023
    Portland, Oregon, Us
    Concepts, designs, and project manages marketing and communication materials for internal and external Columbia Sportswear Marketing clients including presenting to internal executives.• Responsible for crafting highly conceptual ideas that align with brand guidelines.• Presents concepts to executive level management.• Applies design for two dimensional, three dimensional, and digital applications.• Communicates and present design concepts for client approval to internal and external departments.• Ability to craft brand relevant copy.• Art direction of photoshoots• Mentors Junior level Designers.
  • Keen
    Senior Designer Soft Goods & Accessories
    Keen Jul 2017 - 2020
    Portland, Oregon, Us
    Lead Designer of hats, bags, footbeds, backpacks, shoelaces, t-shirts and other apparel. I design and produce packaging such as shoe boxes, sock bands, insole boxes and hangtags. I art direct photoshoots and product photography. I conceptualize and produce in store fixtures, displays and POP promotions. I help the Marketing Department with branding initiatives and storytelling.
  • Option-G
    Art Director
    Option-G Jan 2001 - Jun 2017
    Portland, Or, Us
    Option-G is a hybrid product and branding design studio. Product• backpack pattern design for HEX bags• private label t-shirt design for Target, Forever 21 and Urban Outfitters• t-shirt design for Bridge & Burn clothing• product design for Poketo• various textile design• hardgoods design for North For The SummerOption-G has done branding and advertising work with Nike, Levis, Google, Toyota, Heineken, Vans, Nickelodeon, Target, Urban Outfitters, American Express, MSN Music & Disney to name a few. We have also worked directly with agencies such as Wieden & Kennedy, TBWA/Chiat/Day, DDB, BBDO, Saatchi & Saatchi, Ziba, Grady Britton & Carbon Smolan.
  • Nike
    Freelance Senior Designer: Product Creation
    Nike May 2016 - Jul 2016
    Beaverton, Or, Us
    Designed various internal presentations for Product Creation including storyboarding, keynote, animation, icons, infographics etc. Created visual centers, took photos internally and used other approved photos and textures to create inspirational collateral.
  • Filter Creative Group, Llc
    Art Director (Freelance)
    Filter Creative Group, Llc Nov 2010 - Feb 2012
    Los Angeles, Ca, Us
    Art Direction & Design for advertising, brand and event marketing focusing mainly on Toyota "Antics" & Prius v campaigns. Elements created for a wide range of applications from on-site signage, print advertising, POP & full car wraps to web design and digital applications.

Cole Gerst Skills

Art Direction Creative Direction Illustration Logo Design Graphic Design Graphics Illustrator Advertising Photography Magazines Art Web Design Catalogs Packaging User Experience Brand Development Video Corporate Identity Animation Apparel Storyboarding Drawing Video Production Branding And Identity Concept Development Creative Strategy Product Design Typography Motion Graphics Adobe Creative Suite Layout Concept Design Character Design Photoshop Logos Indesign Digital Illustration Multimedia User Interface Design Visual Communication Print Production Branding Social Media Powerpoint Wordpress Keynote Presentations Marketing Strategy Microsoft Office Adobe Illustrator Tech Packs Packaging Design Retail Fixtures Fashion Design Pattern Design Color Design Spec Packages Color Printing Outdoors

Cole Gerst Education Details

  • Atlanta College Of Art
    Atlanta College Of Art
    Graphic Design

Frequently Asked Questions about Cole Gerst

What company does Cole Gerst work for?

Cole Gerst works for Hoselink Usa

What is Cole Gerst's role at the current company?

Cole Gerst's current role is Senior Designer | Art Director.

What is Cole Gerst's email address?

Cole Gerst's email address is co****@****ear.com

What is Cole Gerst's direct phone number?

Cole Gerst's direct phone number is +132325*****

What schools did Cole Gerst attend?

Cole Gerst attended Atlanta College Of Art.

What are some of Cole Gerst's interests?

Cole Gerst has interest in Animal Welfare, Environment, Arts And Culture, Science And Technology.

What skills is Cole Gerst known for?

Cole Gerst has skills like Art Direction, Creative Direction, Illustration, Logo Design, Graphic Design, Graphics, Illustrator, Advertising, Photography, Magazines, Art, Web Design.

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