I allow my creativity to lead me rather than conform to the expected.By taking on this ethos I've been able to avoid pigeonholing my skill set and rapidly expand into serval disciplines.A great idea should be able to take form and translate across a vast range of mediums, all which utilise the 5 primary senses in a different arrangement.I am passionate about how the World operates on a social level and hence I have a college education background in Social Studies.I currently specialise in art direction & design for a variety of creative mediums primarily including, Publishing, industrial design, graphic design, moving image and the Internet.