Cole Mark Email & Phone Number

Toronto, On, Ca

Lafayette, Louisiana, Us

• Lead diverse marketing team including digital, design/video, social media, email marketing, content, PR and marketing operations• Created and led multi-channel, cross-platform content strategies resulting in increased order volume by 243% over 8-month period • Oversee efficient, brand go-to-market campaigns across paid, owned and earned channels to drive new user growth, LTV, and retention• Built and managed detailed campaign and strategy tracking across multiple channels and systems to inform campaign strategy• Coordinated marketing strategies and content across product, pricing, promotion and marketing and sales• Designed and managed Google Ads campaigns and obtained B2B and B2C leads and conversions for various programs• Providing overall concept, strategy, creative direction and final approval for all collateral, creative campaigns, and marketing initiatives• Crafted marketing material and content in consistent tone and brand voice• Led brainstorming and planning sessions to ensure editorial calendar aligned with overall business objectives • Optimized content for SEO search engines and lead generation including landing page development• Develop personas and manage audience segmentation and strategy to drive sales and lead funnel• Capitalized on new growth opportunities, optimizing best practices identified from digital trends and competitor analyses• Develop and own the marketing P&L and forecast of >$20MM • Business owner of all Marketing contracts and third-party agency partnerships• Deployment and management of all technical implementations and integrations including Clarisights, Braze, Mparticle, Segment, Emplifi, Hubspot, Salesforce, custom intranet web reporting platforms, and Adobe

Los Angeles, California, Us

• Develop digital marketing strategy that led to 234% increase in ad clicks, 189% increase in impressions and 15% increase in CTR in one month• Reported on results and recommended ways to improve future campaigns while exceeding digital marketing objectives• Work with department heads to drive sales pipeline through content strategy focused on demand generation and lead generation efforts resulting in 15% increase in SQLs and 95% increase in SQLs from digital advertising efforts• Competitive analysis and audits to identify areas of emerging opportunities, tracking market trends and preferences• Organized events and webinars for product and service promotion• Enabled strong sales with well-coordinated campaigns for brands, product lines and specific offerings• Develop product brand positioning and oversee new product go to market strategy• Lead creative process, content strategy and campaign development across all channels ensuring strategic and brand alignment• Crafted marketing material and content in consistent tone and brand voice• Lead website redesign project to include site architecture, wireframes and content strategy• Devised multi-channel content strategy to effectively engage target audiences including webinars, video, social media, email marketing, product guides, white papers, paid digital, blog and gated content• Develop and manage digital marketing budget• Oversee third-party agency partners and contracts• Lead team of 4 including Graphic Designer, Sr Marketing Manager, Communications Manager and Communications Specialist

Houston, Texas, Us

• Lead the development of e-commerce and digital marketing strategies including, SEO, SEM, Organic & Affiliate channels with emphasis on driving SEO Rankings, SEM strategy, Email Marketing program, along with e-commerce UX and content development that were global, regional and vertical-specific for corporate as well as over 38 retail locations globally• Evolved paid, owned and earned digital channels to generate engagement, consideration, and conversions resulting in consistent 15% growth MOM• Maintain all aspects of website SEO and grow direct and organic traffic; improve SEO rankings against competition for high revenue and high-volume keywords as well as owned consumer web experience in current and future state• Devised website roadmap in collaboration with key stakeholders and led transformation and continuous improvement of navigation, linking, UI/UX, SEO and brand perception• Developed campaign analytics to ensure ROI as well as report on A/B testing results and recommendations• Designed and managed Google Ads campaigns• Developed B2B and B2C digital marketing strategy for lead generation and acquisition• Work closely with merchandising and product to effectively market product lines and develop new offerings• Optimized content for SEO search engines and lead generation including landing page development • Generate compelling web content that established TravelWifi and its subsidiaries as thought leaders • Lead corporate global rebrand initiative including all global retail locations and e-commerce platforms, product packaging, website redesign, value propositions, brand tone/voice, content strategy and acquisition/sales strategies• Served as Creative Director • Built out global Salesforce Sales Cloud and Marketing Cloud platforms• Business owner of all Marketing contracts and third-party agency partnerships• Develop and manage global marketing budgets across organization serving as P+L owner• Built, trained and developed a global team of 10

Houston, Texas, Us

• Develop digital strategy including content, social media, SEO/SEM, website design for UX, product and brand launch campaigns• Achieved business objectives and KPI targets with well-defined, developed and managed digital marketing campaigns• Evaluated consumer behaviors and purchasing patterns to inform promotional campaigns• Create analytics dashboards and executive reporting on key digital marketing metrics across multiple channels and systems accompanied with analysis• Built strategy to support company goal of becoming a $1B company in five years, which we achieved in only 1 year• Increased organic traffic from 18% to 38% through enhanced SEO/SEM and keyword strategy• Develop second brand website including UX, layout, content and creative assets• Applied social media best practices and increased followers by 20% in first year with steady monthly increase of 2%• Develop video and content strategies for two brands aligned with short-term and long-term marketing targets including blogs, promotional materials, advertisements and web content leveraging mix of traditional and digital mediums• Crafted marketing material and content in consistent tone and brand voice• Create and lead content calendar • Revamped email marketing strategy, content and design to maximize open rates, click through rates and engagement• Manage outside agencies and oversee and plan annual digital marketing budget of $1.5M+ resulting in a 40% increase in sales volume attributed to digital marketing efforts• Owner of martech stack and led the conversion and implementation of Hubspot for email marketing and CRM• Led team of 8

• Cross-functional manager of business development initiatives across multiple practice areas and global offices with focus on new client acquisition, relationship development and firm awareness• Created business development communications strategy• Cultivated strong professional connections utilizing client visits, on-site presentations and trade shows• Developed solid relationships with industry partners, furthering business development objectives through multiple channels• Tailored sales plans to specific markets, customers and objectives• Supported high-profile projects with proposal development and contract negotiation• Establish communications matrix and messaging for internal events and initiatives• Led PR and media relations strategy• Manage over 100 events annually in different cities and offices• Developed and implemented updated event processes and documentation materials firm-wide• Introduction and implementation of event technology• Established content strategy to drive through leadership including case studies, white papers, articles and speaking engagements• Direct annual fundraising initiative for United Way which resulted in raising $300K in donations during five-week period during 2014 and $250K in 2015• Managed individual event budgets totaling over $2M in 2015

• Built and led communications department team of 8• Established communications and content strategy including annual editorial calendar and oversee all content creation and adherence to deadlines• Expanded marketing and communications outreach with increased frequency of newsletter publication and collaboration with subject matter specialists to create content• Directed development of press releases, annual reports, publications, web content and collateral.• Crafted marketing material and content in consistent tone and brand voice.• Served as Communications lead for all mergers and acquisitions as well as oversee outside PR and IR agencies and IPO activities• Led RFP process and scoring for PR firm search and oversaw partnership• Developed IPO materials and road show presentations and served as Investor Relations lead• Oversee all Sharepoint site development, content protocol and tool evaluation to drive employee engagement• Manage and develop all internal and external communications for internal and external mediums including internal website, print collateral, ad copy, external website, company newsletters and investor relations to ensure alignment with company goals and strategy• Create, post and monitor all social media content for various outlets to include FB, twitter, blog as well as track business related analytics to measure successes and identify opportunities• Led digital marketing strategy including SEO optimization, SEM and advertising budgets• Communications team manager for Business Continuity Team and created comprehensive crisis management and disaster recovery plan for global organization• Serve as media spokesperson and provide guidelines and training to executives for press events• Led the design, marketing and planning for annual national conference as well as serve as a keynote speaker