Cole White Email & Phone Number

California, United States

San Francisco, California, Us

Site Visibility Specialist

Benicia, Ca, Us

The Area Director position involves a focus on building and strengthening relationships in all major wine producing regions across California. Managing a short sales season in an expansive geographical region requires a high level of time management throughout California's booming North Coast, Central Coast, Bay Area and South Coast locations. Efforts are centered around growing strategic partnerships while developing new business along the way. -To-date; Landed and expanded $14.4M in oak revenue; 675% increase in revenue growth; 130% increase in customer base -2017 - 2019; 110% quota attainment against an $11.4M combined target-Key corporate partnerships built: Gallo, Constellation Brands, Hope Family Wines, J. Lohr, Treasury Wine Estates, The Wine Group, O’Neill Vintners-Led annual customer trips to France to collaborate with international suppliers, yielding opportunity advancement to closed revenue-Played significant role in new product developments and launches while managing social media marketing efforts

Benicia, Ca, Us

-To-date; Landed and expanded $6.3M in oak revenue, 450% increase in revenue growth -2015 - 2016; 161% quota attainment against a $1.6M target-Consulted customers on a modernized approach to transform their GTM product, based on evolving consumer trends -Effectively incorporated cross-selling across territory -Partnered with clients to co-develop highly custom solutions to meet consumer demands -Landed both oak brands into pivotal high profile / volume wineries

Benicia, Ca, Us

-Efficiently established brand presence throughout a California market for what would become the company’s most profitable product [Creative Oak]-Successfully landed new business across untapped regions

Benicia, Ca, Us

-Created a modern brand perspective in a very traditional market and maintained this brand recognition thereafter-Landed both oak brands into pivotal high profile / volume wineries-Expanded geographical sales territory to all California coastal producing regions-Established oak brands as a core “ingredient” across California wine producing regions

Hayward, California, Us

Expanding the sales of all Gallo brands in two established territories of high volume chain drug and grocery stores. Managing two different territories through strategic relationships with key account personnel through product knowledge, evaluation of account trends, and loyalty in order to increase product sales and rise above the competition.-Top Salesperson “OND” (Oct / Nov / Dec) -Expanded and managed high grossing strategic territory comprised of ~80 accounts

Sold 85 wine clubs which resulted in over $25k in guaranteed annual sales for the winery. Educated the customer on the full wine portfolio and provided a fun atmosphere in delivering positive customer service.

Managed and worked with a team on the red press for the 2011 vintage. Hand processed 30+ tons per day, receiving and unloading trucks with an emphasis on maintaining wine integrity. Became very familiar with pump-overs, rack & returns, punch downs as well as occasional work in the cellar throughout typical 12-13 hour days. Developed an understanding for how a large winery operates, with over 50 employees and 400,000 cases at the time.

San Leandro, Ca, Us

Project Management. Third party fulfillment. Oversaw and managed an assembly line which relied on an eye on efficiency.

Bachelor Of Science (B.S.), Wine Business

Studied Spanish, Spanish Art, Architecture & Painting, Barcelona, Past & Present