Marketing Intern - Marketing Analytics
Kingston, Ontario
Focused on analytics to help executives get an understanding of campaign results, sales forecasting, and effectiveness. Using tools such as Google Analytics, Dynamics, and Mail Chimp I pulled all the information together into comprehensive useful dashboards personalized for individual salespeople and C- level executives using Power BI. Within in Google Analytics I set up important goals and ways of monitoring traffic, engagement, and other metrics to gain a full understanding of website… Show more Focused on analytics to help executives get an understanding of campaign results, sales forecasting, and effectiveness. Using tools such as Google Analytics, Dynamics, and Mail Chimp I pulled all the information together into comprehensive useful dashboards personalized for individual salespeople and C- level executives using Power BI. Within in Google Analytics I set up important goals and ways of monitoring traffic, engagement, and other metrics to gain a full understanding of website use, and how marketing campaigns impacted online traffic. Worked with three others to create a document that was submitted to Microsoft Partners competition and was awarded the 2018 Microsoft Canada Citizenship and Community Impact award. Recruited international print shops and mail houses in Australia and developed contacts to start our Australian marketing efforts. Included in this, doing research on the Australian market and differences that needed to be considered when marketing there.Collaborated with a group of software developers on creating an app launch. I researched the needs and requirements of launching an Android and IOS app. As well, advised them on design and user experience of the app.Reviewed current marketing materials and made needed changes and updates. Going forward I met with a graphic design artist and oversaw the changes and development of the materials.print shops and mail houses in Australia and developed contacts to start our Australiana marketing efforts. Included in this, doing research on the Australian market and differences that needed to be considered when marketing there. Collaborated with a group of software developers on creating an app launch. I researched the needs and requirements of launching an Android and IOS app. As well, advised them on design and user experience of the app. Show less