Oversee operational aspects of a sales team selling to client base from 2-100,000 members. Led implementation of Sales Portal (Impartner) to speed the process of deal registrations and pricing requests. Manages vendor relationships and client relationships.Provide data-driven analysis of potential product developmentOwn the strategy, roadmap and administration of our tech stack including Salesforce, Pardot, AdobeSign and Impartner.

Provided strategy and created content for email marketing campaigns that focused on potential clients. Resulted in a 443% year over year improvement and 1,400 total meetings for the sales team. Worked on strategic plan to market to potential customers with a persona-based approach. Implemented LCM program to nurture leads. Developed and cultivated relationships with vendors as well as negotiating contracts. Managed a team of sales operators focused on driving top of funnel growth. Supported Salesforce, Pardot and Outreach.io instances. Provided daily reports and worked directly with CEO, COO, CFO and other c-suite employees.

Served as Salesforce Administrator for group of 100 employees across the globeAnalyzed and managed large portions of data while integrating them into Salesforce via DataLoaderCreated and updated dashboards used by global leadership to form business decisionsLed Salesforce automation projects that led to considerable reduction in manual work needed by marketing teamWorked inside Salesforce to create processes and workflows that led to improved sales processes. Acted as the point person for work with consultantsProvided technical advice to global management on best practices in Salesforce. Focused on data quality ensuring information was in the proper format before importingProvided on-demand reporting for sales, operations and marketing teamsManaged temporary employees doing data quality workPrior Marketing Analyst work included:Worked directly with global leadership to provide in-depth analysis of metrics to help paint broader picture of company performance in a variety of industries ranging from plastics to cosmetics and foodOwner of digital media products for company including banner advertising tools, omnichannel marketing tools (Selligent)Improved global newsletter email delivery from 92% to 95% in three monthsManaged processes that led to global open and click rate increases for three consecutive yearsImplemented new strategies for using Salesforce that have led to decrease in errors and increase in outputLiaison between marketing department and IT department to make sure requirements are clear on both sidesServed as point person for all analytics and reporting, using various analytics systems to paint a full picture of user web experiences (Google Analytics and Omniture)Implemented A/B testing for the company, using the results from the testing to drive future strategy as well as developed future sales plans based on findings

Online Content & Social Media Strategy ManagerWork with editors, publishers and sales managers to maximize visibility and profitability for a group of websites in the transportation and aviation industries. Extended the reach of brands within industry by managing social media efforts (Facebook, Twitter, YouTube). Worked as the liaison between technical and editorial teams website re-launches. Led multiple projects to help increase profits for sites including white paper development and webinars. Use the Omniture analytics program to track website traffic and its sources, while also analyzing web trends to determine how each site can improve. Work with multiple content management systems including Drupal. Played key role in switch from homemade CMS to company-wide use of Drupal. Co-lead on video project that resulted in additional direct revenue along with residual profit from increased advertising impressions.Worked daily with editors and publishers of various transportation products including FleetOwner, American Trucker and Ward's Auto.

Met tight deadlines on a daily basis, providing accurate, detailed reports. At the paper, my responsibilities grew. While initially just responsible for one region of high schools, other job duties later included playing a key part in the paper's auto racing coverage in addition to being the beat reporter for Sporting Kansas City, formerly the Kansas City Wizards. While taking on the extra tasks, remained a part of the five-person team tasked with covering over 100 area schools, requiring good time management and communication skills. In addition played a part in helping launch the sports department's high school Web site, Varsity Zone.

Role with The Northwest Missourian grew from reporter to executive editor over the four years at the paper. Responsibilities included managing a group of 40 reporters and leading paper to being recognized as one of the top college publications in America. Worked independently from the college. Was ultimately responsible for the success of the publication each week. Also had the responsibility for helping to market the paper against the competing local daily paper. Successfully did this through a variety of different approaches including a city-wide circulation plan. My role also included working with graphics from basic color correction to developing advanced graphics to help advance a message.

At the News-Press, traveled across an eight-county region covering various sporting events. Met tight deadlines. Took on the added responsibility of producing a three-part special section highlighting an area college football program. Worked on this project alongside both editors and advertising staff, to make sure the project was successful.