Commercial Director
CurrentIdentify new or under represented brands that would resonate well with the company’s retailer partners in Latin America. Create go-to-market business plans that include target retailer identification, creation of local SRPs and retail pricing based on target margins and competitor offerings, craft individualized marketing strategies on a retailer by retailer basis, generate production and sales forecast, create lifecycle and promotional calendars, implement programs to gather sell through data and provide monthly SKU analysis.Partner with established brands to provide the necessary insight and sales projections to extend product licensing into the various Latin America countries.Implement new programs within the company to improve employee performance as well as services such as receivables insurance to better protect the companies assets. Also responsible for creating an in-house marketing department to supplement agency efforts in different regions.Oversee operations of satellite office in Santiago, Chile.Monitor inventory levels at the retail level and create price or marketing programs accordingly to keep retailers engaged and happy with the brands.
