Christi Currie's Location
Rochester, New York, United States, United States
Christi Currie's Contact Details
Christi Currie work email
- Valid
- Valid
Christi Currie personal email
n/a
Christi Currie phone numbers
About Christi Currie
I’m an accomplished marketing professional with 10+ years of experience developing and executing successful marketing strategies that drive business growth and increase brand awareness. Throughout my career, I have worked with both client side and within an agency, servicing B2B and B2C industries, including insurance, technology, and hospitality. I’m passionate about combining my product marketing experience and digital marketing skills to help brands tell their unique stories and connect with customers. I pride myself on leading teams with kindness and empathy while coaching them to reach their full potential. I hope we can connect and help build each other’s networks!
Christi Currie Work Experience Details
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Senior Account DirectorDac Aug 2023 - PresentToronto, Ontario, Ca -
Digital Account DirectorDac Jun 2020 - Sep 2023Toronto, Ontario, CaResponsible for developing and executing successful digital marketing strategies, collaborating with cross-functional teams, ensuring projects are delivered on time and on budget, staying up-to-date with the latest digital marketing trends, building strong client relationships and managing teams of digital marketers and content creators.-Develop and execute digital marketing programs across multiple channels, including social media, paid and organic search engine marketing, content strategy-Execute comprehensive product marketing strategies to ensure program growth and retention-Collaborate with cross-functional teams, including content, design, research and development, to ensure cohesive and effective campaigns-Monitor and analyze performance data to identify opportunities for optimization and program enhancements-Create and manage budgets, timelines, and project plans for all digital marketing initiatives-Stay up-to-date on industry trends and best practices, and proactively suggest new ideas and strategies-Identify process improvements and use technology to streamline workflows and yield efficiency gains -Build and manage a high-performing team of digital marketers and content creators, providing coaching, feedback, and professional development opportunities
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Product Marketing ManagerEagleview Jul 2018 - Jun 2020Bellevue, Washington, UsResponsible for the development and execution of strategic marketing plans across Eagle View’s product portfolio in the insurance and energy segments. -Develop strategic, data driven marketing plans that align with key business objectives -Develop strategic launch plans for new products going into market -Analyze market and competitive landscapes through primary and third party research -Craft product value propositions and messaging frameworks -Create all product marketing materials (sales enablement tools and campaign assets)-Train EagleView’s direct and indirect channels on how to use enablement tools -Identify and manage EagleView’s presence at key industry events -Develop and execute awareness and demand generation campaigns -
Digital Account ManagerDac Apr 2016 - Jul 2018Toronto, Ontario, CaResponsible for overall management of client relationships and communication regarding their online advertising programs with DAC Group.-Strong knowledge and understanding of our agency's digital media platforms including but not limited to: Search Engine Marketing, Display Media, SEO, Social Media, Landing page content and development-Develop a firm understanding of the client’s industry, marketing strategy and goals-Work with the Account Director to look for opportunities to grow existing client relationships.-Manage internal aspects of a project implementation including: preparation of client engagement briefings and proposals, tracking client data, QA validation, and reporting of internal and external client activities and communications-Ensure project requirements are documented.-Develop internal relationships with all internal teams to ensure collaboration that delivers on set client objectives and goals-Monitor established program KPIs and ensures that the program performance meets the agreed upon client KPIs.
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Account SupervisorDac Oct 2014 - May 2016Toronto, Ontario, CaAs Account Supervisor at DAC Group, I'm responsible for managing six Account Executives who collectively service over 6,000 clients. My team provides consultation and support in digital media advertising, including paid search, display media, review monitoring, and local listings management. Supporting job responsibilities include overseeing their desk loads, managing service and sales goals exceeding $1 million, handling client escalations, as well as bringing on new team members and continual training/support of current team members. Outside of my day to day responsibilities, I lead our team in developing application use of Dynamics CRM and contribute to the strategic planning of new digital products/services and any corresponding literature, processes, documentation, etc. for our corporate clients.
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Senior Account ExecutiveDac Apr 2014 - Oct 2014Toronto, Ontario, CaAs Senior Account Executive at DAC Group, I'm responsible for managing the day to day functions and overall success of the Account Executive team in Rochester. Supporting job responsibilities include handling client escalations, improving operational systems to better support the Account Executive team, and working closely with individual team members to ensure client timelines, budgets, and expectations are adequately met.
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Account ExecutiveDac Dec 2013 - Mar 2014Toronto, Ontario, CaAs an Account Executive at DAC group, my role is to interface with key accounts and provide guidance about their advertising opportunities as well as demonstrate knowledge of their current advertising programs through consultative communication. Supporting job responsibilities include effective and efficient documentation, communication and dissemination of information regarding client activities and client administrative procedures (budgets, project timelines, etc.).
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Marketing CoordinatorParlec, Inc. Mar 2011 - Dec 2013As Marketing Coordinator at Parlec, Inc, I worked directly for the VP of sales and marketing to develop and manage the company's marketing strategy and budget. My responsibilities included digital and print media development, website strategy and development, media communications, strategic sales and marketing programs for the company's key accounts and sales force, as well as any other marketing functions associated with the company. Working at Parlec gave me a comprehensive background in marketing communications as well as developed my project management and leadership skill set.
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Sales AssociateJ.F. Jones Jewelers Jan 2010 - Mar 2011Developed outstanding customer relationships by identifying preferences and makingappropriate product recommendations based upon budget and styleAssisted with administrative tasks including inventory and sales data managementDeveloped and implemented e-mail marketing campaignsDesigned, wrote copy, and published advertisements through corporate site and Facebook pageCreated marketing and advertising plans via television, commercials, store lay out, and in-store promotional events
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Marketing/Special Events InternAmerican Red Cross Jan 2010 - May 2010Washington, Dc, UsGenerated prospective donor lists and conducted initial outreach to gauge project interestCreated and wrote social media updates/copy (Twitter and Facebook) to increase awarenessPromoted events and encouraged donations by calling/sending letters to local businessesCreated and continually developed fundraising spreadsheets containing client demographics andrecords of philanthropy
Christi Currie Skills
Email Marketing
Public Relations
Social Media
Marketing Strategy
Management
Project Management
Press Releases
Trade Shows
Advertising
Marketing
Website Development
Seo
Online Advertising
Organization And Prioritization Skills
Promotions
Microsoft Excel
Microsoft Word
Marketing Communications
Social Media Marketing
White Papers
Powerpoint
Photoshop
Indesign
Digital Marketing
Strategic Planning
Product Marketing
Product Launch
Campaign Management
Value Propositions
B2b Marketing
Marketing Automation
Lead Generation
Sales Enablement Tools
Gtm
Messaging
Demand Generation
Christi Currie Education Details
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Suny BrockportBusiness Administration -
Rush Henrietta High School
Frequently Asked Questions about Christi Currie
What company does Christi Currie work for?
Christi Currie works for Dac
What is Christi Currie's role at the current company?
Christi Currie's current role is Senior Account Director at DAC.
What is Christi Currie's email address?
Christi Currie's email address is ch****@****lec.com
What is Christi Currie's direct phone number?
Christi Currie's direct phone number is +158525*****
What schools did Christi Currie attend?
Christi Currie attended Suny Brockport, Rush Henrietta High School.
What skills is Christi Currie known for?
Christi Currie has skills like Email Marketing, Public Relations, Social Media, Marketing Strategy, Management, Project Management, Press Releases, Trade Shows, Advertising, Marketing, Website Development, Seo.
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