Working with some of the largest and most successful companies in the world, I manage content creation, design, and distribution strategies to communicate effectively to targeted audiences to drive engagement and sales. I utilize project management tools and methodologies to streamline workflows and improve collaboration.I monitor key performance indicators (KPIs) to evaluate project success and identify areas for improvement.I also demonstrate adaptability in managing multiple projects simultaneously, prioritizing tasks to meet deadlines and exceed client expectations.As well as leading meetings with internal and external stakeholders, I facilitate and enhance executive partnerships to drive successful project implementations and foster a collaborative work environment.

AskMen.com is the #1 men's lifestyle website with 14 million U.S. readers every month. As a writer, I get to combine my love of fashion and lifestyle content with my passion for writing.I collaborate with social media influencers with large follower bases to engage audiences of more than 20 million. I recently just worked with one of my own idols, Tyler Oakley, who has more than 8 million YouTube followers alone. I was very excited!I pitch and write articles based on trends and communicate remotely with editors to complete articles on deadline. I also act as an editor, reworking existing content for new purposes and ensuring it is best optimized for maximum views.

I project managed creative, development and production teams to research and pitch campaigns for email and direct mail, engaging consumers across the country to drive donations.I communicated directly with the client as a customer success manager, ensuring their voices are heard, their problems are solved and their ideas come to life through a collaborative development process.I reported on campaign wins and losses through Tableau, Salesforce Marketing Cloud and formal and informal client presentations to showcase performance and provide recommendations.I strategized and pitched ideas for new tactics to improve campaign engagement, ultimately resulting in increased donations and donor retention.I wrote creative briefs and provided direction to creative and development teams to maintain the client's tone of voice and brand while creating complex email and direct mail campaigns.I used Salesforce Marketing Cloud to quality check email content and send emails directly to consumers and report on email engagement.

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. With 9,700+ employees, Merkle is headquartered in Columbia, Maryland, and in over 50 locations throughout the Americas, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network.I collaborate with the client to create emails from beginning to end, working with creative & email development teams to research and pitch ideas, build & test emails & send millions of emails to customers across the country.I use Salesforce Marketing Cloud to quality check email content, run automations to process customer lists, send emails directly to customers and report on email engagement.I prioritize and manage multiple email campaigns simultaneously to meet send deadlinesAfter only being at Merkle for 4 months, I onboarded a new employee, fully training them on Salesforce Marketing Cloud and client processesI act as team lead, guiding the new employee in decision-making and process tactics to exceed client satisfaction

Denver Health has been treating and healing the people of Denver for more than 150 years. It delivers preventative, primary and acute care services. As a comprehensive, integrated organization, it provides hospital and emergency care to the public, regardless of ability to pay.I built & maintained relationships with B2B & B2C client executives & project managed in-depth marketing campaigns to drive revenueI established & implemented SEO strategy & managed web work requests, using Sitecore CMS to update content for multiple pages, to increase site visits, backlinks & ROII recommended & implemented a UX change that increased app sign-ups up by 500%Spearhead reputation management strategies & managed outside departments, increasing Google ratings by 100%, improving patient retention & considerationI used DOMO visualization software to create & present monthly reports to showcase reputation improvement, ROI & successI developed strategies for service lines’ marketing campaigns with internal & external audiences to drive awareness & ROII project managed campaigns & communicated with executives to ensure successful completion of initiatives, making recommendations along the wayI oversaw & managed budget for marketing initiatives & service line projectsI prioritized & organized projects based on importance, value & timeI researched new technologies & methods to ensure best practices are met

Partnering with the Indiana University School of Medicine, Eskenazi Health serves as the public hospital division of the Health & Hospital Corporation of Marion County. Physicians provide a comprehensive range of primary and specialty care services at the 315-bed hospital and outpatient facilities both on and off of the Eskenazi Health main campus as well as at 10 Eskenazi Health Center sites located throughout Indianapolis. As the sponsoring hospital for Indianapolis Emergency Medical Services, the city’s primary EMS provider, Eskenazi Health is also home to the first adult Level I trauma center in Indiana, the region’s only adult burn center, Indiana’s first community mental health center and the Eskenazi Health Center Primary Care – Center of Excellence in Women’s Health, just to name a few.I managed and created strategic content for Eskenazi Health's blog and social media channels to maintain a solid digital presence.I collaborated with multiple service lines ranging from from the Smith Level I Shock Trauma Centerto the Eskenazi Health Foundation and more to promote projects and initiatives.I prepared, took and organized photos used for digital & print marketing materials and to showcase events on the Eskenazi Health campus.I wrote and developed all Eskenazi Health award nominations, currently winning 100% of those awards applied for. I also write a monthly column for a physician and numerous communications on behalf of Eskenazi Health executives, including the CEO, in their voices.Another moment I am especially proud of: I planned and implemented a United Way employee giving campaign using multiple communication strategies, resulting in a 31% increase of donated funds, the highest ever contributed for an Eskenazi Health United Way campaign (previous highest achieved in 2011).

I participated on a marketing advisory board for men's grooming products. I provided insight into how to market grooming products and improve brand performance, discussing with CEOs and other executives of large consumer companies on where marketing is heading, men's style and habits are going and how to best market products to these individuals.

I created content for and managed social media channels and company blog, sticking to content calendar and using SEO best practices. I designed marketing materials for social channels, blog, mailers, sales sheets and advertisements for trade publications, resulting in increased brand awareness and leads.I also researched, developed and measured marketing strategies using Google Analytics and AdWords, increasing overall AdWords performance by 63 percent. According to Wordstream.com, Echo transformed from “Below Average” to “Above Average,” where only 26 percent of advertisers fall.

The Johnson Center for Innovation and Translational Research enhances IU Bloomington faculty participation in translational research and the commercialization of research discoveries through interactions with industry partners and the establishment of new companies. At the JCITR, I edited the website using Adobe Dreamweaver to inform users of new opportunities, events and information.I also created a branding strategy and marketed the center and events to increase awareness and interaction. I also designed marketing materials for events and created surveys to measure success.

In the IU School of Journalism, there is an exclusive practicum for those with a public relations/advertising focus. The practicum is called Agency 7 and is taught by Craig Wood, the former Vice President of Saatchi & Saatchi in New York. Agency 7 prides itself on being a full-service communications firm with actual clients.As a member of the Katari team, I pitched ideas, created written content, and designed all creative work. When we were given Katari, it had no defined brand. Because of this, our objective for the semester was to establish a brand, and our tactic was to create a brand book. After we designed, wrote, and got approval on a fully comprehensive brand book, we created an integrated marketing communications plan.Website: http://www.katariskincare.com/

I was a member of the PRSSA, where I attended events and participated in agency visits. I also submitted public relations campaigns online to organizations through Ketchum’s Mindfire

Princess Cruises is a top-rated cruise line, voted Best in Travel by Money Magazine. At Princess Cruises, I worked in the talent acquisition department, but I was able to have a marketing role. I created social media content for Princess Cruises’ Careers on Twitter & LinkedIn to further connect with potential candidatesI scheduled 108 interviews in 5 weeks, resulting in multiple new hires.I also implemented and trained employees on a video interviewing platform that decreased the total interview process by 50 percent.

Spoon University is a food publication aimed at college students featuring recipes, restaurant reviews, personal stories and "adulting hacks."I managed a group of 4 writers to create food-related articles appealing to students across the country. I really enjoyed being part of a team and helping others succeed with my direction.I also wrote my own articles and local restaurant reviews to increase website readership.

Little Red Door Cancer Agency offers services for cancer patients, resources for those in need and information on cancer prevention.At Little Red Door, I created content for social media, increasing Facebook likes by 57 percent & Twitter followers by 16 percent.I managed volunteers and served as an informational guide for event goers. I also increased attendance & media coverage by planning event collaborations & distributing marketing materials to more than 130 establishments.This internship was a wonderful experience where I got to improve my marketing skills and make a difference in the world. Please support this amazing cause here: http://www.littlereddoor.org/donors

Culture of Care is a campus wide, student-led and staff-supported initiative focused on creating a campus culture in which members of the Indiana University Bloomington community demonstrate “care” for one another. The Culture of Care initiative promotes helping one another, behavioral change and raising awareness in four core areas: sexual well-being, mental health, alcohol & drug awareness, and respect.After being part of Culture of Care as just a member, I loved it so much that I became the Director of Respect, helping create a caring culture for students and the Bloomington community.I planned and implemented a week-long, anti-hazing event to educate students about the dangers of hazing. During the week, I worked with IU organizations to create interactive presentations, a speaker panel and other educational opportunities.I directed a group of approximately 30 students to distribute anti-hazing materials and speak with students and community members about hazing. I developed a phrase and shirt design that appealed to and educated the student body which resulted in 400 shirts distributed.I also worked on events year-round, especially during Culture of Care week (a week with a day dedicated to each focus area). I helped create more events including speakers, panels and interactive tabling events.

Provided customer service with clothing purchases, suggestions, and store directions for a better customer experienceOperated cash registers for purchases, returns, orders, and exchanges

Managed a group of 8 students to brainstorm and initiate campus events to improve student involvementMarketed these events to students through flyers, word of mouth, Facebook, and Twitter resulting in increased attendance from previous year

Provided the student body with Indiana University updates and information through Facebook and TwitterConsulted various student organizations and administrators about improving Indiana University policy and student life