• Responsible for the Southern California business, including full P&L ownership, of Los Angeles, Riverside and San Diego markets, totaling c. $100 million in top line annual revenue• Located, secured and developed infrastructure systems necessary to support a 10x operational throughput increase over 24 months• Built, managed and developed a team from 6 people to 60+ full time and part time employees• Contributed to commercial and product innovation across both supply and demand channels to maximize top-line growth – while scaling by 20 x in volume• Directly led all field operations including a 25 person sales & acquisition team, 5 customer service + compliance reps, and a 20 person repair/operations team.• Created sales strategies and execution plans for a scaling team and developed ongoing development programs and career progression models for team engagement and employee experience enhancement• Developed logistics processes and efficiency strategies, leveraging data and forecasting models, to maximize unit economics• Fostered and maintained corporate partnerships with strategic impact, supporting the continual growth of the business• Member of the Senior Leadership team, and actively involved in strategy development and GTM strategy

• Directed the bootstraped launch of a family owned, independent salon and successfully grew it into a duplicatable/scalabe business model.• Developed a turn-key franchise opportunity from the ground up resulting in the development of franchise development partnerships, worldwide.• Created product/sales strategy and execution plan and led national sales effort to educate and engage prospects on our franchise opportunity• Ran presentations and product seminars to activate a broker channel to help drive exposure and growth• Identified, engaged and closed 5 regional contracts across the country in first 3 months.

Direct Marketing Database Service Provider Sales and Operations Manager (2006 – 2008)• Built a new brand from the ground up and pushed it to be the 2nd most profitable of the company’s 6 held brands within 12 months through creatively increasing sales, operational efficiencies and client retention.• Developed unique marketing strategies and introduced subscription based sales packages which contributed to over 20% of overall profits after 3 months. Implementation of these subscription sales packages were then utilized across all brands.• Managed all Major Client accounts and personally oversaw quality control and customer service for Major Client Division resulting in an increase in revenues from the Major Clients Division of 45% over 6 months.• Recruited, hired and continually managed and developed 11 sales professionals, 4 support staff employees and a 7 person IT based fulfillment department to ensure effective daily operations.• Created all standard operating procedures and job descriptions for all positions to ensure daily operations ran efficiently and profitably.• Compiled, tracked and analyzed all financial records, sales figures, order fulfillment and database accuracy statistics and developed daily, weekly and monthly efficiency reports and analysis as an ongoing control measure leading to a 30% reduction in online marketing costs while increasing sales by an average of 20% per quarter for 4 straight quarters. Similar reporting and analysis was implemented across all company held brands.• Handled customer service issues as needed to ensure the protection of company assets while maintaining our company’s relationship with the client above all and maintained a client retention rate averaging 15% higher than competing brands.

A provider of Third-Party Proposition Player Services within the California Gaming Industry. Services included ensuring the proper functioning of financial and other client casino management systems under current regulations while maintaining a focus on providing superior customer service and management support.Senior Manager of Operations - Hustler Casino Property – Gardena, CA (2003 – 2005)• Directed all aspects of a 24 hour off-site operation. •Responsible and accountable for total operation performance including sales, service, control, revenue/asset protection, HR processes and budget management. • Reorganized and redirected an expansive, problem-ridden operation to restore balance and revenue growth; turning annual ~$400,000 loss into a $1.5 million profit while strengthening the business relationship with our client.• Planned and executed the staffing schedule and daily operations, decreasing overtime pay by 34% and overall associate hours by 7% over previous year’s average while dramatically increasing profitability.• Directed and developed 8 Operations supervisors on a day-to-day basis, ensuring their understanding and implementation of corporate philosophy and company policies while supporting, motivating and monitoring a staff of 80 associates on a daily basis. Decreased associate turnover by 20% over previous year's average.• Interfaced with clients & customers to ensure cooperation between our organizations and create positive relationship with client’s staff and customers.• Communicated and coordinated with client’s management to resolve any operational problems.• Developed and negotiated necessary operational policies and business contracts with client’s management team, successfully renewing the contract and improving company position for 3 consecutive years.• Manage and report all revenue and operations KPIs to leadership team.