Well, I suppose I should finally get around to learning Photoshop. Kidding.I lead our in-house Creative Team of five (and growing!) to create just about every single thing that's attached to the Burrow brand, from commercials to furniture assembly instructions and everything in between.

Copywriting, creative direction, and other associated tasks.

Continuing to help lead the creative team in establishing the most responsive, empathetic, interesting, and experience-forward brand in the furniture industry.

Burrow makes clever, uncompromising furniture and other nice things for modern life at home. I make arguably clever and minimally compromised words and other okay ideas for them.

Joined as the sole copywriter on a team that grew to include multiple writers, designers, and art directors.Helped articulate the growth of the brand from an under-the-radar newcomer to unique, dynamic challenger to the massive, entrenched ISPs.Concepted and wrote numerous campaigns across media including digital display, email, direct mail, social, out-of-home, and experiential work.Acted as a liaison between the creative team and the product team to ensure the product copy fit the voice and style of marketing materials, and worked with UX designers to create critical, high-conversion flows.

Developed a modern, beautiful, and easy-to-use suite of enterprise applications for the retail industry with the Hook & Loop product design team.Focused on delivering a paradigm shift in retail software alongside clients including Whole Foods Market, Walgreens, Crate & Barrel, Lululemon, The Home Depot, and more.Established a comprehensive vision for a design system that could tie together the hundreds of unique applications — each with their own tech stacks — that make up the Infor product catalog.

Collaborated with the co-founders, the senior leadership, and the product and marketing teams to craft a tone of voice for the brand.Established the company's first style guide and usage guidelines for all teams.Worked on the product team to ensure consistent copy across the consumer and provider products that contributed to both the user experience and the brand.Revamped the entire catalog of transactional product communications, including push notifications, SMS messaging, and emails, to fit the brand voice and style guide.Wrote copy for a series of major out-of-home ad campaigns.

Planned strategy, sourced content, and wrote copy for all of the brand’s social channels (Facebook, Twitter, Instagram, and Tumblr), reaching an audience of over two million people.Researched, drafted, and presented a pitch for an RFP that went on to be used by the Creative & Brand Strategy team to win a buy with Heineken worth $1.3m.Curated content from the Foursquare platform to be used in new features and products, such as the recently-introduced lists feature and the Weekender marketing emails.Syndicated content from brand partners onto the Foursquare platform.

Curated content for the magazine’s social channels (Facebook, Twitter, and Tumblr) that appealed to an educated and literary-minded audience.Engaged directly with readers and enthusiasts, as well as other literary brands, through the Facebook page, increasing audience by 12.6% over four months.Read and passed judgment on 20+ nonfiction manuscripts each week; one of the pieces on which I was the first reader made it into the published magazine (the acceptance rate is lower than 1%).

Managed a skilled coaching team over the course of two summers, creating lesson plans and teaching children from the ages of 6 to 16 the basics and fundamentals of sailing.Acted as the liaison between parents and the organization; being the first point of contact meant being able to react calmly in tense, emotional situations.Certified as a Level 2 U.S. Sailing Instructor, responsible for maintaining on-water safety.

I drove awareness, engagement, and excitement for the Spotify platform through strategic partnerships, sponsored events, and word-of-mouth. To accomplish these goals, I led a team of student brand evangelists, which expanded to a nationwide program after our initial success.