Cole Ericson Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

Leading an international team, I’ve helped define and defend campaign production SLAs, host regular self-service enablement training, and publish email KPIs relevant to funnel velocity and pipeline production. My team is incentivized to spend 20% of their time “sharpening the sword” by taking on continued education and self-improvement in whatever form fits their discretion. We’ve been able to apply these cutting edge (catch the pun?) tactics directly to our ever evolving roadmap which we publish internally every quarter. Key Accomplishments:- Created and used NetSuite's first ever Campaign Operations new hire and BDR transfer on-boarding plan in Wrike to re-enforce core competencies & values by introducing the fundamentals of database architecture, campaign & lead source attribution, and information security & privacy. At the end of 90 days, every participant was on track to getting their first MarTech certification, engaged with a mentor (me as their coach, not mentor), and had the tools needed to network internally successfully. - Launched an internal Knowledge Base in Confluence which houses our Data Dictionary, Technology & Process Roadmap, Campaign Production SLAs, and self-service how-to guides. We supercharged this with a custom-built Slack workflow which automated content suggestions based on queries sent to us in our Slack channel.- Built a Campaign pre-flight checklist with a Task Template in Litmus to enable all Campaign Specialists globally to collaboratively test and Q/A with their Campaign Managers leading to fewer daily CRM sync errors.

Austin, Tx, Us

I joined Oracle to apply my experience in migrating technology platforms towards helping a recently acquired subsidiary onboard to the NetSuite business processes. Partnering with all areas of the business, I brought creative solutions to geeky problems by joining process and technology to enable human connections. No impersonal "best practice" / "data-driven" snooze fest here. Rather, I deployed customized solutions that are "data-informed" to deliver on-time and at scale.Key results: - Established Naming Conventions using a web-based name builder- Improved lead transition between Marketing & Sales- Defined best practices for Eloqua user roles & permissions with a centralized process for requesting access in order to give the right visibility without adding too many cooks in the kitchen

A leader in cost optimization for shippers big and small, VeriShip helps customers reduce spending inefficiencies across each step of the delivery process. I have been helping VeriShip optimize their burgeoning inbound and ABM efforts by aligning revenue teams with process documentation, funnel visibility in HubSpot, and attribution in Salesforce. By strategizing and implementing connected customer nurtures, I drive retention and referrals so that any products company can optimize their shipping expenses with timely, actionable insights.

Colorado Springs, Co, Us

Along with helping to facilitate a brand refresh and website redesign, I worked with internal stakeholders and a third party agency to implement a brand new, best-in-class Marketo install. I also helped Sales prioritize incoming leads by using their feedback to create a scoring model in Marketo, and understand their process to create a world class routing and assignment model with LeanData. Finally, I helped evaluate a number of attribution tools and models for marketing managers to understand which pieces of their content performed best, and on which channels. Using Bizible, we installed First, Last, and multi touch attribution models simultaneously to lock arms between marketing and sales

Colorado Springs, Co, Us

On a high level, I owned the development and delivery of reporting services and dashboards in Salesforce, Marketo, LeanData, and Bizible. This included gathering business requirements, designing the solution, developing, deploying and maintaining the deliverable.Working closely with business stakeholders, marketing operations, sales enablement and IT, I brought alignment on analytics and reporting. My peers and I identify ways to improve reporting efficiencies by evaluating platforms and tools to support future analytic discovery, and establishing process flows and governance around digital acquisition, retention, and nurture programs. No more quarterly business reviews with conflicting stories from Sales and Marketing. By hosting "Metrics Mondays," I measured the effectiveness and value of our marketing actions to influence data-driven decision making with actionable insight. Some reports were available via a bookmarked link on-demand, others were always live on screens in the office. When the data isn't readily available, I innovated reporting that delivers leading campaign performance metrics, revenue attribution, revenue influence and ROI, partner referral and nurture campaign performance. I provide visibility into marketing attribution which helps determine the channels and campaign types that were most/least effective for continual improvement.

Colorado Springs, Co, Us

As Marketing Operations Administrator, I collaborated with internal stakeholders to maximize content performance and drive optimization of digital channels, ensure brand consistency, localization, and governance. I provided expert guidance to cross-functional teams by supporting multi-channel campaigns encompassing content strategy, analyzing metrics, uncovering insights while effectively educating them on all of the above. I took on responsibility for segmentation, forecasting, testing and overarching direction of prospect email program including personalization and segmentation strategies, A/B and multivariate testing in HubSpot. Working with Product Marketing leaders to develop the appropriate e-mail cadence and calendar for each channel, I created and executed comprehensive email campaigns including complex automations, prospect journeys and nurturing. I also developed the appropriate analytics to track email campaign performance and measure success.Having successfully executed all components of email marketing campaigns utilizing HubSpot/Pardot, including email copy/layout, landing pages, templates, contact forms, and content downloads, I gained a deep understanding of our MA platform and the sales funnel. I created effective lead scoring models (increasing SALs and conversion rates), and developed, executed and maintained nurture programs for multiple targets. I also identified ways to leverage and optimize current technologies and 3rd party capabilities to achieve defined objectives.

Colorado Springs, Co, Us

My job was to boost attendance at events using both traditional print, digital, and "guerrilla" marketing techniques for the Office of Student Activities at UCCS. Going beyond my role as just a designer, I made all marketing material purchasing decisions (including printing, swag, and Facebook ads) and I created a strategic distribution schedule to align audience, message, and event (to keep events from cannibalizing one another). Accomplishments include: • National Student Activities design awards nomination (2016)

I managed social content publishing for owned and shared accounts using Hootsuite. I also surfaced competitive offering opportunities based on market research. Combining both practices, I developed the agency's social media package offers for Tier 3 automotive dealers. The services were heavily best practice based and included tech stack optimization (my proposal to the executives with confidential information removed is below). Other deliverables included:• Proposing the winning idea for a client's new campaign (mobile gaming experience)• Proposing a youth hockey sponsorship package for a Tier 2 dealer group in the Buffalo, NY area

Colorado Springs, Co, Us

As Cherwell's marketing design intern, I worked with the Adobe Suite to create the design deliverables for the marketing team.

Bs Business Marketing, Marketing Emphasis; Management Minor

Ba Business Marketing, Marketing And Design Classes