Cole Euell Email & Phone Number

Chico, California, United States

Chico, California, United States

Lead internal graphic designer for a hydration and food storage brand within the outdoor lifestyle space. Managing internal and external creative resources to bring all projects to completion on time.- Designed all print and digital assets needed to bring a major new drinkware line to market with an aggressive timeline. Creative helped drive highest grossing product launch to date on brand’s website.- Concepted and designed all B2B and consumer-facing email creative leading to year-over-year revenue growth, resulting in a multi-million dollar revenue generator.- Led implementation of a digital asset management platform (Amplifi) to better serve retailers and sales partners. Currently managing 300+ users domestically and internationally on the platform to champion cohesive communication and unity across brand guidelines and asset use.- Managing multiple outside agencies with contributions to creative, photography and copywriting. Providing creative direction with oversight of agency buget and timeline to produce high volume of deliverables on schedule for multiple departments.- Served as hands-on graphic designer on projects including print catalogs, in-store signage, packaging, tradeshow booths and sales materials. Created POP displays featured in Walmart, Target and Whole Foods leading to increased on-site sales and brand awareness.- Led in-studio photoshoots, managing all stages of the process from shot list generation, sample tracking, editing, proofing, and distribution of final materials. Ensuring high-quality image library and consistency across line.- Served as hands-on designer for kleankanteen.com website re-brand and update. Direct-to-consumer sales have exceeded goals since site launch.

Chico, California, United States

Managed the Western United States region as the point of contact for all on-site activations. Orchestrated logistics over all 12 states in the region conducting more than 30 regional events, REI huddles, and in-store product & brand trainings with event budget oversight. - Collaborated with regional retail leadership team and marketing team to develop, implement, and analyze marketing initiatives and strategies.- Facilitated national and regional initiatives with key partnerships to drive sales performance and build brand loyalty through in-store brand trainings and on-site event activations.- Tracked event KPI to gauge overall efficiency of on-site event activations and boost profitability and visibility of brand’s event presence.- Created lead generating activations to capture consumer emails for future marketing initiatives. During my time in this role our email list doubled in size with opportunities to bring the consumer deeper in to the marketing funnel. - Identified lead generation opportunities to collaborate with brand partners for cross-marketing initiatives at events and through social media channels.- Managed travel logistics to stay under budget and adhere to company’s annual threshold for the cumulative carbon footprint and environmental impact.