Cole Fraser Email & Phone Number

Managing all cross-channel marketing and growth initiatives for Gravity Wiz.

I help grow small businesses and startups through top-tier digital marketing & design. Services include web design, paid media advertising, copywriting, content strategy, email marketing, social media marketing, and marketing/creative strategy.

Greater Boston Area

Managed BSA content and educated our target persona - marketers - about marketing. Some topics include marketing and advertising at various funnel stages in specific verticals, including developers, tech consumers, cryptocurrency audiences, and designers. Increased viewership to the blog and website through long-form SEO content and SEO strategy. Worked in an editing capacity, managed a team of a half dozen writers and creatives to source and edit content on a regular publishing schedule. Collaborated internally, with influencers, with clients, and industry leaders on content focused on top of funnel, mid-funnel, and lower funnel strategies.

Vancouver, Canada Area

Worked directly with the CEO and VP of Marketing to define marketing strategy, direct team, and manage priorities across all divisions:- Project managed and directed a team of seven creatives including graphic designers, a videographer, animator, and copywriters in a studio environment. - Strategized and coordinated marketing materials including copywriting, videography, animation, graphic design, web design to support larger promotional initiatives across multiple channels, including email, social, web, and partners.Led large initiatives including:- Sold out yearly flagship event campaign, 200+ attendees.- Complete division rebrand including new website, e-commerce setup, marketing campaign - Monthly workshops & webinars, software sales growth campaigns, consulting sales campaigns, restaurant training contracts - ABM campaigns, paid media campaigns, thought leadership initiatives- Coordinated growth campaigns across all channels including email, (five) websites, blogs, partner podcasts, social media channels- Strategized, project managed and implemented digital collaborative system to facilitate a remote work environment - Implemented internal service request queue for inter-department marketing requests- Managed distribution plan and schedule across all marketing channels Managed content production and inbound strategy: - Planned and executed on SEO, website & blog growth strategies, and increased inbound lead generation via Hubspot.- Wrote and coordinated SEO content, oversaw & managed creation of lead magnet assets, designed landing pages- Developed marketing automation logic, contact segmentation, customer personas, database maintenance, and email marketing strategy - Created and implemented marketing funnel across database to qualify leads- Positioned company as thought leader through industry white papers, case studies, lead magnets, and other resources

Vancouver, Canada Area

Planned and executed on various aspects of marketing strategy for five Monkey Group divisions.Efforts were split between content marketing, social media growth, email marketing, website design, lead magnet asset creation, lead gen campaigns, paid media, lead qualification and customer retention strategy, and copywriting for all marketing initiatives.Notable initiatives:- Strategized and executed account-based-marketing campaigns with the CEO on Subway and PepsiCo that led to long term partnerships. - Developed lead magnet resources and landing pages that attracted over 300 organic prospects in one year- Planned and executed growth strategies across all channels: dozens of social media accounts for all Monkey Group divisions, four websites, website blogs, email marketing- Design and copywriting for 70+ email marketing communications, 30+ blog posts, 15 lead magnet assets or white papers- Implemented marketing campaigns to support 20+ in person workshops and webinars- Used Hootsuite to manage social media and content schedule across dozens of social media accounts with different messaging for each division- Managed paid advertising across all divisions- Maintained internal databases including Hubspot, Capsule CRM, Trello, all website content & CMS, all blog content. - Reported on all growth regularly via Google AnalyticsOversaw and managed Hubspot email marketing strategy and CRM database:- Managed email marketing and regular outgoing communications to 30,000+ list, segmented contacts, qualified leads- Strategized and executed marketing funnel implementation on CRM database- Created customer personas Oversaw inbound marketing strategy:- Wrote long form SEO content, executed SEO & SEM- Developed lead magnet assets, landing page design, A/B testing and CROManaged all four company websites & CMS:- Wrote sales copy for all website pages- Managed development of e-commerce platform including automation for sales of products and services

Reporting directly to the CEO, performed a variety of marketing and administrative tasks:- Wrote sales copy for the entire website. - Promoted WORKetc through online channels and created engaging forms of written, video, and graphic content. - Managed search engine optimization and wrote SEO content.- Performed technical writing and market research.

Communication, Journalism, And Related Programs

Certificate In Applied Project Management