Cole Alexander Email and Phone Number
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I have built a career as a marketing professional finding insightful & creative solutions to clients' advertising and marketing needs. My goal is to gradually refine a holistic view of the ever-evolving marketing environment. I have held strategic management roles in in-house & full-service agencies as well as SaaS and marketing analytics companies. From this I've become well-versed in presenting complex concepts, data and advertising tactics.I believe great work stems from an empathetic mindset and I apply this to the fostering of relationships, direction of cross-functional teams, and developing personnel.Industry vertical experience includes: automotive, CPG (consumer packaged goods), retail, insurance, healthcare, food & beverage, telecommunications, nonprofit and the energy sector.
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Competitive Intelligence ManagerVsp Vision CareShingle Springs, Ca, Us
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Senior Account ManagerVsp Vision Oct 2021 - PresentSacramento, California, United States -
Director Of MarketingMercenary Creative Group Aug 2020 - Aug 2021Sacramento, California, United StatesResponsible for generating revenue growth and maintaining a positive agency perception amongst private and public clients. Focused on client retention strategies and active new business development, while working cross functionally with agency partners, overseeing client financials and profitability, and mentoring, managing, and growing direct reports.- Provided oversight for all agency accounts (and project management where needed).- Pitched, and facilitated the signing of new business contracts.- Standardized internal processes to improve resource utilization and efficacy.- Shifted agency focus from project-based, to long-term, contract-based clientele, as well as establishing new sources for recurring revenue.- Developed preferential media partnerships to qualify and respond to larger RFPs.- Led RFP responses as a prime agency while improving internal procedures by: standardizing the process (timelines and steps), developing templates, generating common agency language, implementing new software tools.- Account lead for creative, strategy, and execution across advertising campaigns. -
Marketing Account ManagerVsp Vision Care Jun 2019 - Apr 2020
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Senior Client Services ManagerMarketing Evolution Sep 2018 - Jan 2019I worked with Marketing Evolution's internal departments to design multi-touch attribution (MTA) solutions that would produce data-driven insights to galvanize customers’ marketing goals. These solutions helped to optimize the customer's marketing spend in both their media mix and creative allocations.- Acted as the main point of contact with customers and ensured expectations were met and value was regularly conveyed. Customer industries included CPG, Food & Beverage, and Communications with over $50 million in annual media spend.- Oversaw project progress of a team spanning multiple departments, agencies, vendors and time zones. Internal teams managed included Modeling & Analytics, Media, ETL (data scientists), junior Client Services team members, and software engineers.- Constructed and delivered insight reports, data on-boardings, product trainings and ad-hoc methodology briefings. -
Senior Business AnalystMarketing Evolution Mar 2017 - Sep 2018Managing the execution of multiple software and analytic projects to help deliver clear and illustrative insights into Marketing Evolution's customers' biggest marketing questions.- Established standardizations that allowed for a 25% increase in reporting and a more reliable data delivery.- Managed internal team and vendor budgets along with reporting timelines to ensure the on-budget & on-time delivery of work.- Coalesced numerous data sources to deliver strategic insights around cross-media effectiveness and media mix optimization.
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Account ManagerRunyon Saltzman, Inc. Jun 2016 - Mar 2017Sacramento, California AreaManaged account relationships and campaigns for clients in industries such as retail, quick service restaurants (QSR), social causes, and healthcare. - Wrote, edited and aided in the delivery of new business proposals. - Main responsibilities included: client-relationship development and maintenance, and the on-time and on-budget delivery of creative and effective advertising campaigns.- Oversaw work flow between internal departments and vendors including internal budget management, strategic planning, creative production, media planning and media buying. -
Account AssistantRunyon Saltzman, Inc. Jan 2015 - Jun 2016Sacramento, California Area- Implemented processes through tools like Smartsheets that resulted in a 50% reduction in total account hours.- Supported account supervisors and managers in the daily management of various advertising accounts.- Conducted trainings on outreach, social activation efforts and provided ongoing technical assistance to over 40 community based organizations (CBOs) across California.
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Research Analyst InternMarketing Evolution Jun 2013 - Aug 2013El Dorado, CaSupported the Client Services team to advance one of the company’s key goals: analyze the media and marketing efficiency of client campaigns and develop strategic marketing recommendations around their business goals.- Analyzed multi-channel marketing and branding efficiency of Marketing Evolution's national and international clients.- Delivered recommendations based on the clients KPIs to improve the ROI of their marketing dollars.- Assisted in the presentation of big data by formatting key insights in an aesthetically pleasing fashion (i.e. graphs, PowerPoints, charts).- Structured and analyzed in-depth field surveys.
Cole Alexander Skills
Cole Alexander Education Details
Frequently Asked Questions about Cole Alexander
What company does Cole Alexander work for?
Cole Alexander works for Vsp Vision Care
What is Cole Alexander's role at the current company?
Cole Alexander's current role is Competitive Intelligence Manager.
What is Cole Alexander's email address?
Cole Alexander's email address is ca****@****s-e.com
What is Cole Alexander's direct phone number?
Cole Alexander's direct phone number is +191644*****
What schools did Cole Alexander attend?
Cole Alexander attended Missouri State University, Missouri State University.
What are some of Cole Alexander's interests?
Cole Alexander has interest in Hk Lane Real Estate, Fresher Sacramento, Hood Skibowl, Vital Events, Community, Missed Take, Ski Resort, Automotive Body Shop, Yourmother, Yoga Studio.
What skills is Cole Alexander known for?
Cole Alexander has skills like Marketing, Public Speaking, Teamwork, Leadership, Project Management, Microsoft Excel, Data Analysis, Marketing Strategy, Mri Plus, Social Media Marketing, Strategic Planning, Event Planning.
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Cole Alexander
Greater Birmingham, Alabama Area -
2mac.com, mhdstudioinc.com1 +131069XXXXX
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