Cole Alexander Email & Phone Number

Shingle Springs, Ca, Us

Sacramento, California, United States

Sacramento, California, United States

Responsible for generating revenue growth and maintaining a positive agency perception amongst private and public clients. Focused on client retention strategies and active new business development, while working cross functionally with agency partners, overseeing client financials and profitability, and mentoring, managing, and growing direct reports.- Provided oversight for all agency accounts (and project management where needed).- Pitched, and facilitated the signing of new business contracts.- Standardized internal processes to improve resource utilization and efficacy.- Shifted agency focus from project-based, to long-term, contract-based clientele, as well as establishing new sources for recurring revenue.- Developed preferential media partnerships to qualify and respond to larger RFPs.- Led RFP responses as a prime agency while improving internal procedures by: standardizing the process (timelines and steps), developing templates, generating common agency language, implementing new software tools.- Account lead for creative, strategy, and execution across advertising campaigns.

I worked with Marketing Evolution's internal departments to design multi-touch attribution (MTA) solutions that would produce data-driven insights to galvanize customers’ marketing goals. These solutions helped to optimize the customer's marketing spend in both their media mix and creative allocations.- Acted as the main point of contact with customers and ensured expectations were met and value was regularly conveyed. Customer industries included CPG, Food & Beverage, and Communications with over $50 million in annual media spend.- Oversaw project progress of a team spanning multiple departments, agencies, vendors and time zones. Internal teams managed included Modeling & Analytics, Media, ETL (data scientists), junior Client Services team members, and software engineers.- Constructed and delivered insight reports, data on-boardings, product trainings and ad-hoc methodology briefings.

Managing the execution of multiple software and analytic projects to help deliver clear and illustrative insights into Marketing Evolution's customers' biggest marketing questions.- Established standardizations that allowed for a 25% increase in reporting and a more reliable data delivery.- Managed internal team and vendor budgets along with reporting timelines to ensure the on-budget & on-time delivery of work.- Coalesced numerous data sources to deliver strategic insights around cross-media effectiveness and media mix optimization.

Sacramento, California Area

Managed account relationships and campaigns for clients in industries such as retail, quick service restaurants (QSR), social causes, and healthcare. - Wrote, edited and aided in the delivery of new business proposals. - Main responsibilities included: client-relationship development and maintenance, and the on-time and on-budget delivery of creative and effective advertising campaigns.- Oversaw work flow between internal departments and vendors including internal budget management, strategic planning, creative production, media planning and media buying.

Sacramento, California Area

- Implemented processes through tools like Smartsheets that resulted in a 50% reduction in total account hours.- Supported account supervisors and managers in the daily management of various advertising accounts.- Conducted trainings on outreach, social activation efforts and provided ongoing technical assistance to over 40 community based organizations (CBOs) across California.

El Dorado, Ca

Supported the Client Services team to advance one of the company’s key goals: analyze the media and marketing efficiency of client campaigns and develop strategic marketing recommendations around their business goals.- Analyzed multi-channel marketing and branding efficiency of Marketing Evolution's national and international clients.- Delivered recommendations based on the clients KPIs to improve the ROI of their marketing dollars.- Assisted in the presentation of big data by formatting key insights in an aesthetically pleasing fashion (i.e. graphs, PowerPoints, charts).- Structured and analyzed in-depth field surveys.

Master Of Business Administration (M.B.A.), Marketing, 3.75

Activities and Societies: Graduate Student Senate

Bachelor Of Science (Bs), Business Marketing With A Focus In Advertisement And Promotion, 3.83

Activities and Societies: Beta Gamma Sigma, Men's Soccer, Student Athlete Advisory Committee, Bear Claw & TRIO Tutoringgraduated magna cum.