Drive academic growth through strategic lead generation, identifying and cultivating new business opportunities to expand the customer base. Develop and implement customer retention strategies, ensuring long-term satisfaction and loyalty. Coordinate cross-functional teams to manage successful product launches, ensuring timely market entry and maximizing product performance. Analyze market trends and competitor activities to inform business strategy and identify growth opportunities. Build and maintain strong relationships with customers and key stakeholders, driving business success and contributing to the sustained growth and competitive edge of the organization.

Collaborated with project managers to ensure strategic alignment of deliverables, emphasizing brand consistency within a SaaS environment. Initiated and managed a customer review program, enhancing brand reputation and trust while bolstering the company's position in the market. Orchestrated integrated customer campaigns for renewals and expansions, leveraging ABM strategies to drive engagement and retention. Successfully launched new products through strategic B2B marketing campaigns, closely coordinating with cross-functional teams to plan and develop project scopes. Identified risks and opportunities in collaboration with the Customer Marketing team, proactively addressing challenges to ensure project success. Tracked, analyzed, and reported on critical KPIs for effective project management and continuous improvement.

Supervised the CMQL program at Kenect, a leading SaaS company, driving a substantial $450,000 net increase in revenue through expansions, up-sells, cross-sells, and new integrations. Spearheaded a comprehensive customer education plan, innovatively promoting new features and enhancements, and enhanced the customer Help Center to boost user engagement and satisfaction. Led strategic narratives for customer lifecycle milestones and ChurnZero playbooks, ensuring seamless journeys and retention efforts. Managed all customer tradeshow events and user meetings, coordinating logistics for a positive experience. Orchestrated customer communications, webinars, and press releases, including spearheading communication efforts for Kenect's acquisition of Friendemic, an $8 million ARR company.

Led comprehensive marketing efforts for the K12 segment within TestOut, a SaaS company, achieving exceptional growth rates of 125% in 2019, 309% in 2020, and 98% in 2021. Orchestrated successful B2B and B2C marketing strategies, including ABM, to drive these results. Established and nurtured a Facebook community with over 1,300 active users, fostering engagement and self-service growth. Directed cross-functional teams, including Design, Branding, and Marketing Operations, to create diverse campaign elements tailored to the K12 segment. Developed and implemented go-to-market plans for both new and existing products, equipping the sales team with crucial data and marketing assets.

Led comprehensive marketing initiatives at the university, encompassing both B2B and B2C strategies, including demand generation efforts. Spearheaded the promotion of over 30 academic programs, managing a team of 15+ contractors. Successfully executed a full rebranding initiative for the university, encompassing its visual identity, website, and marketing collateral. Played a pivotal role in website design and optimization, alongside executing impactful email and direct mail campaigns that drove a notable increase in applications. Implemented robust SEO and video content strategies to enhance online visibility and engagement. Additionally, orchestrated strategies for participation in local and national conferences, further amplifying the university's reach and impact.

Led comprehensive marketing efforts targeting prospective students, overseeing a team of 15+ contractors and 2 marketing coordinators. Created engaging web content, executed email campaigns, and managed video content planning and evaluation. Implemented SEO strategies and leveraged Salesforce and Pardot best practices. Successfully promoted academic programs and the University through PR initiatives. Executed Google AdWords campaigns and proficiently interpreted Google Analytics. Served as the Budget Line Manager, overseeing all aspects of the annual marketing budget.

Co-founded and managed the Rexburg branch of Insight Pest Solutions, overseeing all business operations and leading 8+ door-to-door sales reps to achieve over $1,000,000 in ARR in the first year. Managed company finances, customer information, and all marketing and advertising efforts. Conducted inspections, services, and maintenance for customers' homes.

• Effectively administer on the job training to new operators• Answer questions concerning procedures to other operators• Perform data entry changes on subscriber's accounts• Ensure operators were on task and working effectively throughout shifts

• Monitoring of Personal Emergency Response Systems (PERS) with the industry leader in medical alert monitoring• Dispatched authorities in situations of distress for customers

• Managed a crew of 15 members for early morning snow removal• Removed snow for over 750 apartments through shoveling, plowing, and snow-blowing

• Led a team of 40 operators to bring in $200,000+ in revenue every month• Responsible for hiring and training an additional 20 operators to fulfill the needs of the business

• Personally generated over $100,000 in revenue by assisting customers in furthering their education through calling on leads

• Responsible for all marketing aspects of the business including promotions, brochures, literature, social media, Google AdWords, branding, etc. • Manage a team of 5+ professional applicators

• Professional application of commercial-grade pesticides to homes and businesses from Alpine WY to Island Park ID to Pocatello ID• Generated thousands of dollars of revenue through referrals and door to door sales

• Construction of a Box Culvert: Concrete pumping, rebar tying, concrete forming• Changed drainage nets for the rain pitfalls for the city of Cleveland• Landscaping for the city of Cleveland

• Responsible for all aspects of building and land maintenance• The property had various amenities that I was accountable for maintaining as well as 150 apartments

• Production included product placement, organization of staff and working with others• Sanitation included breaking down and cleaning equipment promptly while working with others successfully to meet time restraints