Cole Johnson Email & Phone Number

Minneapolis, Minnesota, United States

Leading growth & innovation for PGA Coach and Consumer products

Melbourne, Australia (Remote)

• Led new product development to create 3 new business lines, spurring over 200 projects in 5 years, driving customer acquisition, retention and completely redefining the company USP. • Facilitate end-to-end product management of our core offerings through user story mapping, interpreting analytics, conducting user interviews, A/B experimentation and roadmapping.• Direct the global development team of 10 engineers and designers, including recruitment, management and effective partnership to optimize and scale product offerings to serve the international client base.Notable Projects• Drove a 67% increase in user adoption by creating an 8-course interactive, online training course, establishing a sustainable pathway to cross-sell our solution set.• Designed and deployed a secure cloud-based portal for the Australian Football League and its 650 football clubs. • Led a 12-month custom web application project for 800k member national healthcare provider in Australia, connecting patient data with billing and the national healthcare system, delivering a streamlined UI for clinical staff to record visit data, track mileage, and make appointments resulting in a re-capturing of $12k lost monthly revenue.

Melbourne, Australia (Remote)

• Served on executive team as strategic visionary partner to CEO, responsible for leading and managing go-to-market strategies to increase adoption, activation and retention at a global scale.• Directed the company’s agency division, managing 50+ client accounts and projects, from custom website development and rebrands, to omnichannel strategy and campaigns.Notable Projects• Spearheaded company transformation from traditional to cloud IT solutions through market research, competitor analysis, product positioning, creating minimum viable products and cultivating a strategic partnership to become one of Australia’s first Cloud Solution Providers at Microsoft.

Greater Minneapolis-St. Paul Area

• Driver of cross-channel marketing efforts across all pharmacies, dental and clinic locations in the Twin Cities, leading to an increase in 28,000 new clinical patients over 3 years.• Leveraged creativity and strategic delivery channels to elevate and manage brand awareness campaigns and sponsorships with Minnesota Vikings, Minnesota Lynx, and Como Zoo.Notable Projects• Coordinated development of a new Pharmacy app and go-to-market launch, using Agile and Lean principles to drive UX/UI design and testing. • Pioneered end-to-end strategy, design, rollout and management of innovative patient-facing technologies across 30 clinic locations.

Greater Minneapolis-St. Paul Area

• Provided marketing tools, advertising and strategy expertise for 500+ financial advisors in the Midwest region. Notable Projects• Facilitated the rollout of the company’s first advisor websites, steering design, content, and feature roadmap while balancing executive stakeholder priorities and external vendor workload, budget and timelines.• Supported development of an online, self-serve web and print ad maker to support advisors while increasing business efficiencies across departments.

Greater Minneapolis-St. Paul Area

• Supported full lifecycle of integrated marketing campaigns to strengthen retention and net three new corporate accounts.