At Wagner Tuning, a performance parts manufacturer from Germany, we're working hard to make a mark in the competitive U.S. market. Since joining the team, I’ve been focused on refreshing our marketing strategies, which originally catered to the German market but didn’t quite hit the mark here due to competition and some language barriers.We’re still fine-tuning our approach, but I’m excited to see significant improvements in our ROI thanks to a new content style and messaging strategy across all our marketing channels and social media.Like my previous role at BMP Tuning, I create engaging visual content, manage social media, and handle merchandise design and targeted marketing campaigns. With my experience in the automotive industry, I’m here to help steer our team in the right direction!

As the Director of Marketing and Content Creation at BMP Tuning, I got to wear a lot of hats! I helped kick off strategic projects, managed our vehicle builds, and worked closely with our industry partners to make sure our marketing hit the mark—all while keeping everything on schedule.When I came on board in 2019, BMP was in need of a style makeover. One of my favorite achievements was leading our rebranding journey, which included fresh logos which you see today, new colors, and a cohesive media style. It’s been awesome to see the new look shine through, especially at events like SEMA!In my day-to-day, I created eye-catching visual content, handled our social media, design emails, and help run targeted marketing campaigns. Being the longest-serving member of the team, I’ve also taken on some leadership responsibilities, always aiming to foster a positive team vibe and tackle challenges head-on.Let’s connect and chat about all things automotive!