Sr. Director, Demand Generation
Current
May 2024 - Present
AeroLeads people directory · profile
Lisa Coleman Email & Phone Number
Growth Marketing Leader | Demand Generation, Digital Marketing, B2B SaaS, Healthcare, FinTech / FinServ
at
RSM US LLP
1 work email found
@ameritrade.com
4 phones found area 904, 416, 212, and 800
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Growth Marketing Leader | Demand Generation, Digital Marketing, B2B SaaS, Healthcare, FinTech / FinServ
Location
Royal Oak, Michigan, United States
Who is Lisa Coleman? Overview
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Quick answer
Lisa Coleman is listed as Growth Marketing Leader | Demand Generation, Digital Marketing, B2B SaaS, Healthcare, FinTech / FinServ at RSM US LLP, based in Royal Oak, Michigan, United States. AeroLeads shows a work email signal at ameritrade.com, phone signal with area code 904, 416, 212, 800, and a matched LinkedIn profile for Lisa Coleman.
Lisa Coleman previously worked as Sr. Director, Demand Generation at Rsm Us Llp and Vice President Marketing at Groopit. Lisa Coleman holds B.A, Communications; Public Relations from Boston College.
Company email context
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*@ameritrade.com
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AeroLeads found 1 current-domain work email signal for Lisa Coleman. Compare company email patterns before reaching out.
Profile bio
About Lisa Coleman
With over 20 years of experience in marketing, digital experience, and innovation, I am a seasoned strategist and leader who can drive growth and transformation in B2B and B2C sectors. My passion is to leverage data-driven decision making, business development, and digital innovation to create value for customers and stakeholders.As the founding VP Marketing at Groopit, a B2B Enterprise SaaS start-up, I led all facets of marketing and demand generation, building the brand and pipeline from scratch. I also managed the digital strategy for several brands within GuideWell, a large health solutions organization, where I launched and optimized digital marketing programs that increased website conversion rates, organic traffic, and revenue. Additionally, I served as the digital marketing lead and program manager for a global digital innovation project at Citi, a Fortune 50 corporation, where I delivered an enhanced digital experience that boosted online conversion rates and sales. In all my roles, I have demonstrated my ability to work with cross-functional teams, adapt to changing environments, and deliver results.
Listed skills include Email Marketing, Marketing Strategy, Lead Generation, Marketing, and 46 others.
Current workplace
Lisa Coleman's current company
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10 roles
Lisa Coleman work experience
A career timeline built from the work history available for this profile.
Vice President Marketing
Founding marketing leader for B2B Enterprise SaaS start-up, leading all facets of marketing anddemand generation.
Mar 2023 - Jan 2024
Director, Digital Marketing
Lead the digital marketing function within a large health solutions organization, managingdigital strategy for several brands. Identified and implemented opportunities to drive more leads and revenue through digital marketing channels. Drove YoY increases in website conversion rates and organic traffic by launching the company’s first digital testing &.
Jan 2020 - Mar 2023
Global Digital Marketing & Innovation
Serve as digital marketing lead for a team focused on driving change to bring about rapid transformation in a highly regulated and traditionally slow-paced environment. Currently serving as program manager for a project that leverages an innovative digital experience increase online conversion rates and sales.
Aug 2015 - Jan 2020
North America Digital Acquisitions Marketing
Owned the digital marketing strategy and campaign execution for credit card acquisitions through Citi’s Web properties. Developed and owned digital testing and optimization strategy and execution for Citi’s web properties, including data targeting, user experience, and offer testing. Managed cross-functional teams in order to develop and oversee the.
Aug 2011 - Aug 2015
Sr. Marketing Strategy Manager
Managed all elements of marketing strategy, from planning through execution, for multiple business units within Fortune 500 financial technology company. Prepared the sales and demand generation teams for selling new products and product enhancements through the development of sales education materials, go-to-market messaging, and sales education Web.
Aug 2010 - Aug 2011
Marketing Manager
Ics
Planned, developed, and executed on all marketing efforts for software as a service provider, including event planning, public relations, demand generation, campaign management, Web content and design, and sales and marketing collateral. Developed content for demand generation and nurture campaigns including Webcast series, whitepapers, ROI calculators.
Jul 2009 - Aug 2010
Marketing Manager
Planned, developed, and executed on all strategic marketing efforts for B2B software as a service provider, including event planning demand generation and lead nurturing, interactive and traditional advertising, email campaigns, public relations efforts, Web site content and design, and sales and marketing collateral. Built first-ever demand generation.
Jul 2006 - May 2009
Account Executive
Developed and nurtured relationships with key media contacts. Drove consistent media coverage in consumer publications for nationally recognized brands. Gained national print, television and radio exposure for the launch of a new consumer product. Participated in the planning and coordination of small- and large-scale events.
Jun 2005 - Jul 2006
Assistant Account Executive
FitzGerald is a strategic technology communications agency and an Omnicom company. Worked on the following accounts: MRO Software, Rackspace, Intervoice, Logicworks, RedDot Solutions, Agency.com, ADT Security Services, ScanSoft.
Jun 2003 - Jun 2005
2 education records
Lisa Coleman education
B.A, Communications; Public Relations
Boston College
Master Of Business Administration (M.B.A.), Business
University Of North Florida
FAQ
Frequently asked questions about Lisa Coleman
Quick answers generated from the profile data available on this page.
What company does Lisa Coleman work for?
Lisa Coleman works for RSM US LLP.
What is Lisa Coleman's role at RSM US LLP?
Lisa Coleman is listed as Growth Marketing Leader | Demand Generation, Digital Marketing, B2B SaaS, Healthcare, FinTech / FinServ at RSM US LLP.
What is Lisa Coleman's email address?
AeroLeads has found 1 work email signal at @ameritrade.com for Lisa Coleman at RSM US LLP.
What is Lisa Coleman's phone number?
AeroLeads has found 4 phone signal(s) with area code 904, 416, 212, 800 for Lisa Coleman at RSM US LLP.
Where is Lisa Coleman based?
Lisa Coleman is based in Royal Oak, Michigan, United States while working with RSM US LLP.
What companies has Lisa Coleman worked for?
Lisa Coleman has worked for Rsm Us Llp, Groopit, Guidewell, Citi, and Fidelity National Information Services.
How can I contact Lisa Coleman?
You can use AeroLeads to view verified contact signals for Lisa Coleman at RSM US LLP, including work email, phone, and LinkedIn data when available.
What schools did Lisa Coleman attend?
Lisa Coleman holds B.A, Communications; Public Relations from Boston College.
What skills is Lisa Coleman known for?
Lisa Coleman is listed with skills including Email Marketing, Marketing Strategy, Lead Generation, Marketing, Marketing Management, Online Marketing, Digital Marketing, and B2B Marketing.
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