Lisa Coleman Email and Phone Number
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With over 20 years of experience in marketing, digital experience, and innovation, I am a seasoned strategist and leader who can drive growth and transformation in B2B and B2C sectors. My passion is to leverage data-driven decision making, business development, and digital innovation to create value for customers and stakeholders.As the founding VP Marketing at Groopit, a B2B Enterprise SaaS start-up, I led all facets of marketing and demand generation, building the brand and pipeline from scratch. I also managed the digital strategy for several brands within GuideWell, a large health solutions organization, where I launched and optimized digital marketing programs that increased website conversion rates, organic traffic, and revenue. Additionally, I served as the digital marketing lead and program manager for a global digital innovation project at Citi, a Fortune 50 corporation, where I delivered an enhanced digital experience that boosted online conversion rates and sales. In all my roles, I have demonstrated my ability to work with cross-functional teams, adapt to changing environments, and deliver results.
Rsm Us Llp
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Sr. Director, Demand GenerationRsm Us Llp May 2024 - PresentChicago, Illinois, Us
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Vice President MarketingGroopit Mar 2023 - Jan 2024Seattle, Washington, UsFounding marketing leader for B2B Enterprise SaaS start-up, leading all facets of marketing anddemand generation. -
Director, Digital MarketingGuidewell Jan 2020 - Mar 2023Jacksonville, Florida, UsLead the digital marketing function within a large health solutions organization, managingdigital strategy for several brands. Identified and implemented opportunities to drive more leads and revenue through digital marketing channels. Drove YoY increases in website conversion rates and organic traffic by launching the company’s first digital testing & optimization and search engine optimization programs. Managed the full redesign of FloridaBlue.com and multiple Guidewell branded websites. -
Global Digital Marketing & InnovationCiti Aug 2015 - Jan 2020New York, New York, UsServe as digital marketing lead for a team focused on driving change to bring about rapid transformation in a highly regulated and traditionally slow-paced environment. Currently serving as program manager for a project that leverages an innovative digital experience increase online conversion rates and sales. -
North America Digital Acquisitions MarketingCiti Aug 2011 - Aug 2015New York, New York, UsOwned the digital marketing strategy and campaign execution for credit card acquisitions through Citi’s Web properties. Developed and owned digital testing and optimization strategy and execution for Citi’s web properties, including data targeting, user experience, and offer testing. Managed cross-functional teams in order to develop and oversee the strategy and full implementation lifecycle for key digital campaigns. Served as a key expert in the build-out and implementation of a data targeting and machine learning solution. Leveraged data from multiple sources, including Adobe SiteCatalyst and internal data systems, to make strategy and campaign decisions.Regularly worked with creative agencies to develop new banners, landing pages and content for use across multiple digital channels.
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Sr. Marketing Strategy ManagerFidelity National Information Services Aug 2010 - Aug 2011Jacksonville, Fl, UsManaged all elements of marketing strategy, from planning through execution, for multiple business units within Fortune 500 financial technology company. Prepared the sales and demand generation teams for selling new products and product enhancements through the development of sales education materials, go-to-market messaging, and sales education Web seminars. Identified compelling topics for whitepapers, case studies, podcasts, videos, and Web seminars and worked closely with marketing services team to coordinate the development of those assets. Launched the very first social media presence within the entire FIS organization. Coordinated the strategy behind, and day-to-day management of, a Twitter account and LinkedIn group. Responsible for annual marketing plans, budgets and spends. -
Marketing ManagerIcs Jul 2009 - Aug 2010Planned, developed, and executed on all marketing efforts for software as a service provider, including event planning, public relations, demand generation, campaign management, Web content and design, and sales and marketing collateral. Developed content for demand generation and nurture campaigns including Webcast series, whitepapers, ROI calculators, and case studies. Ongoing development and management of corporate social media strategy, including LinkedIn company profiles and groups and corporate blog development. Managed company’s presence at all major industry events, including organizing corporate sponsored after-parties, presence in the exhibit halls, and marketing efforts leading up to the events.
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Marketing ManagerIntermedia Jul 2006 - May 2009Sunnyvale, California, UsPlanned, developed, and executed on all strategic marketing efforts for B2B software as a service provider, including event planning demand generation and lead nurturing, interactive and traditional advertising, email campaigns, public relations efforts, Web site content and design, and sales and marketing collateral. Built first-ever demand generation program for the company, including integrating with marketing automation and CRM systems, and worked with the sales staff to establish acceptance and usage of the program. Developed and executed Web seminar and whitepaper programs, direct email campaigns, and email newsletters for demand generation and lead nurturing. Worked closely with Web development and design team to make company Web site more effective and transactional in order to better identify and generate leads. -
Account ExecutiveDevries Public Relations Jun 2005 - Jul 2006New York, Ny, UsDeveloped and nurtured relationships with key media contacts. Drove consistent media coverage in consumer publications for nationally recognized brands. Gained national print, television and radio exposure for the launch of a new consumer product. Participated in the planning and coordination of small- and large-scale events. -
Assistant Account ExecutiveFitzgerald Communications Jun 2003 - Jun 2005UsFitzGerald is a strategic technology communications agency and an Omnicom company. Worked on the following accounts: MRO Software, Rackspace, Intervoice, Logicworks, RedDot Solutions, Agency.com, ADT Security Services, ScanSoft.
Lisa Coleman Skills
Lisa Coleman Education Details
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Boston CollegeCommunications; Public Relations -
University Of North FloridaBusiness
Frequently Asked Questions about Lisa Coleman
What company does Lisa Coleman work for?
Lisa Coleman works for Rsm Us Llp
What is Lisa Coleman's role at the current company?
Lisa Coleman's current role is Growth Marketing Leader | Demand Generation, Digital Marketing, B2B SaaS, Healthcare, FinTech / FinServ.
What is Lisa Coleman's email address?
Lisa Coleman's email address is gi****@****ade.com
What is Lisa Coleman's direct phone number?
Lisa Coleman's direct phone number is +190439*****
What schools did Lisa Coleman attend?
Lisa Coleman attended Boston College, University Of North Florida.
What skills is Lisa Coleman known for?
Lisa Coleman has skills like Email Marketing, Marketing Strategy, Lead Generation, Marketing, Marketing Management, Online Marketing, Digital Marketing, B2b Marketing, Social Media, Social Media Marketing, Integrated Marketing, Strategic Communications.
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