Coleman Lo Email & Phone Number

Hong Kong

Hong Kong

- Professional sports brand rooted in technology, bringing quality sporting goods for athletes and sports lovers- Managing P&L of the brand- Defining the brand positioning, identity, and value proposition- Developing the brand's long-term vision and roadmap

Hong Kong

Hong Kong

- Independent digital agency offering highly customised solutions- Joined as one of the founding team members- Responsible for P&L of Hong Kong office and key account team- Develop new business opportunities and accelerate company growth- Construct digital strategies for clients in consultative approach - Form partnership with media and vendors: Being licensed as Official Reseller of Tik Tok ads (抖音、今日頭條) in Hong Kong, China Agency Partner of… Show more - Independent digital agency offering highly customised solutions- Joined as one of the founding team members- Responsible for P&L of Hong Kong office and key account team- Develop new business opportunities and accelerate company growth- Construct digital strategies for clients in consultative approach - Form partnership with media and vendors: Being licensed as Official Reseller of Tik Tok ads (抖音、今日頭條) in Hong Kong, China Agency Partner of Facebook and Premier Partner of Google- Drive team excellence with organisational restructuring, workflow optimisation and team allocationKey Clients: Taobao, Tmall, Oppo EEU, JobsDB and Jobstreet by SeekAsia, Farfetch, ZA Bank, 華盛證劵, ANKER, etc. Show less

Hong Kong Sar

- Teaching Executive Certificate in Effective Digital Media Buying and Planning- Training students with diversified background such as in-house marketers, ad ops, etc.

Hong Kong

- Hosted workshops for 4As agencies on the advertising technology platform and data measurement- Ad Tech adoption for 10+ Tier-1 clients from various industries including FMCG, Travel, e-Commerce and Telecom- Analyzed campaign performance across devices and channels with attribution modeling and customer journey, etc.- Pitching new data-driven strategy and programmatic solutions- Offered actionable recommendations and introduced new features for improving SEM, Display and Social… Show more - Hosted workshops for 4As agencies on the advertising technology platform and data measurement- Ad Tech adoption for 10+ Tier-1 clients from various industries including FMCG, Travel, e-Commerce and Telecom- Analyzed campaign performance across devices and channels with attribution modeling and customer journey, etc.- Pitching new data-driven strategy and programmatic solutions- Offered actionable recommendations and introduced new features for improving SEM, Display and Social campaign performance- Researched on pain points of various industries and proposed feature request to product team Show less

Hong Kong

- Formulating Paid Search Campaigns meeting Clients’ KPIs, including Brand Awareness, ROI driven and Conversion Driven- All-rounded Experience on SEM including Campaign Planning and Setup, Keyword Research, Data Analysis, Optimizations & Remarketing- Managing Paid Search Activities across Popular Search Engines including Baidu, Yahoo! Japan, Bing/Yahoo and Google Adwords- Responsible for Client Facing Duties including Performance Review, Proposing Strategies & Handling… Show more - Formulating Paid Search Campaigns meeting Clients’ KPIs, including Brand Awareness, ROI driven and Conversion Driven- All-rounded Experience on SEM including Campaign Planning and Setup, Keyword Research, Data Analysis, Optimizations & Remarketing- Managing Paid Search Activities across Popular Search Engines including Baidu, Yahoo! Japan, Bing/Yahoo and Google Adwords- Responsible for Client Facing Duties including Performance Review, Proposing Strategies & Handling Enquiries- Leverage Opportunities in Other Channels with Hands-on Implementation, including YouTube Trueview, Google Display Network, LinkedIn Advertising & Facebook Sponsored Ads- Familiar with DoubleClick Search, DoubleClick Campaign Manager, Marin, Kenshoo & Google AnalyticsKey Clients- Shangri-La Hotels and Resorts, Ralph Lauren APAC, Sands Macao, Autodesk APAC & ANZ Show less