Cole Mauer Email & Phone Number

Knoxville, Tn, Us

Knoxville, Tn, Us

I lead a department of 12+ full-time SEOs in various roles servicing over $4.1M in billings across 20+ SEO clients that range in industries from e-commerce, multi-unit retail, healthcare, and banking for one of the nation's largest and fastest growing independent agencies. My role includes:Team mentorship: Leading, training, coaching, and guiding individual team members to develop and execute SEO strategies for the good of their clients and the agency.SEO Strategy: Implementing truly bespoke SEO; meaning that every SEO program is developed for that particular client given their needs, whether it's listings and reputation management for a 400+ MUR, or a dedicated content strategy for an e-comm powerhouse.Client Service: Every client is different, and that means servicing each client according to their needs and their scope. Interfacing with senior leadership and showcasing the program is a must. Departmental and Company Growth: in 2018, Tombras SEO was 2 people, now we are 10+ and we haven't stopped growing. This is due to the depth and breadth of our unique program, our integrations with the rest of our full-service agency, and our raw SEO talent. This sustained progression both in size and in scope while competitors are seeing the opposite is proof that a program is only as good as its people.

Knoxville, Tn, Us

I lead and oversee a team of 8 SEOs working on brands ranging in industry from e-commerce, multi-unit retail, regional healthcare, tourism, insurance, banking, and others. SEO at Tombras is not just one discipline. Our full-service agency pedigree permeates down to our service offerings, which include content, conversion optimization, hierarchy and structure, technical, off-page, organic shopping, as well as listings and reputation management. If it will help a client improve their organic search performance, we manage it. While we are platform agnostic, our department maintains agency partnerships with enterprise-level platforms such as BrightEdge an Reputation.com. We also work in and with other related platforms such as: - Bright Local- Google Analytics- Google Merchant Center- Google My Business- Google Search Console- Moz- Screaming Frog SEO Spider- SEMRush- Whitespark- Yelp- Yext

I managed social media ad campaigns for over 15 TV and OTV channels and their respective brands. I acted as the main point of contact for creative service and media buying agencies related to these social brands and their channels.

Knoxville, Tn, Us

Upon my start at TeamHealth, I helped successfully launch TeamHealth.com. I interfaced with design and development vendors, managed tasks, and progressed the project from my start until launch in May, 2016. I now manage day-to-day content and marketing operations for teamhealth.com and other related sites.I utilize Sitecore 8.1 and Google Analytics to optimize personalized content for marketing needs. I create and present weekly and monthly reporting to C-suite staff, focusing on key performance indicators for both recruiting and business development. Proficiencies:Sitecore 6.5 - 8.1 (Experience Marketing Certified)Google AnalyticsJira Project ManagementIntercom Chat Platform

Knoxville, Tn, Us

I design, develop, implement, and manage omni-platform analytics programs for my clients. These platforms are built from scratch with the client's goals in mind and tailor-made to optimize toward key performance indicators. They are nimble enough to accommodate changes at the speed of retail and robust enough to deliver bottom-line results backed up by business intelligence. My capabilities for tracking and optimization include the following channels and strategies:• Banner and PPC campaigns through Google Analytics and Adwords integration• Email subject line and linking campaigns through multivariate testing• On-site page and funnel efficiency utilizing Google Experiments• Traditional assets like direct mail and outdoor using tracked phone numbers and vanity URLs• Design and wireframe research testing using in-house eye tracking software• Social media campaign performance based on demographic analysis and sentiment trendingMy role as a strategist is focused on managing all aspects of a campaign to deliver a turnkey analytics platform that grows with the campaign, the product, and the brand. Clients:Farm Bureau Insurance of TennesseeCrystal Coast Tourism AuthorityDaimler Trucks North AmericaCustom FoodsWeigel's Convenience StoresKentuckyOne Health Systems

Knoxville, Tn, Us

A dashboard without insights is just a sheet of numbers. it takes someone who is wholly entrenched in a client's digital campaigns to read the outcomes and interpret those findings into actionable insights upon which optimizations can be based. Only then will an analytics program deliver the fruitful results that justify its existence.I justify creative with data by offering clients a variety of solutions to web-based questions, and by implementing all of the following for our clients across various business categories:• Web analytics reporting to help clients make the best decisions about their program• Realtime API dashboards to keep clients abreast of the optimizations to their program• Social Media Buzz monitoring reports to show an accurate perspective on key terms• Tagged & trackable destination links for all digital assets to deliver channel attribution• Site Content audits to show clients just where they can improve their digital assets• Web analytics goal & event tag implementation to track the most beneficial KPIs• Search Engine Optimization reports & meta tags to maximize SERP standingsAdditionally, my role includes internal functionality such as:• Creation/maintenance of all analytics code and supplementary tracking for the agency's clients• Leading and analyzing user experience studies• Development and presentation of new business keynotes• Maintenance and presentation of the agency's own internal site analytics• Purchase and management of trackable phone numbers used by the agency's clients

Knoxville, Tn, Us

I managed and executed social media strategies for The Tombras Group as well as its clients. I became proficient with Twitter and Facebook (including custom applications, tabs, and ads), YouTube and Foursquare (Including the setup and management of multiple retail locations), as well as blogging from Wordpress for clients in various business categories such as retail, healthcare, and behavior marketing.

Knoxville, Tennessee, Us

I assisted in prospecting leads for potential clients and brainstorming on campaigns in various media for both current and potential clients. I also researched new and upcoming media to help Asen stay ahead of current trends and to better service their client base. I interned for 6 unpaid hours per week in addition to a fulltime position at 21st Mortgage.

Knoxville, Tennessee, Us

I managed an account base of over 600 accounts at any given time. I handled the collection of monthly payments, escrow for insurance and taxes, as well as customer service and legal needs surrounding the clients and their mortgages with 21st. I maintained a 92% success rate of monthly goals since my start at 21st. My organizational skills allowed me to maintain the several simultaneous schedules necessary to keep up with the multiple facets of my account base.

Bachelor'S Of Science In Communication, Advertising, Business, Psychology

Education record