Cole Tan Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

Manage Websites, Assess and Revise Content, and Organically rank the pages better by targeting strategic keywords and rewriting content, looking at the user journey and optimising pages so that visits go through the marketing funnel better and with more ease

Paris, Île-De-France, France

Created, Managed, and tracked targeted paid digital ads and Reporting (Google, Facebook)Analyzed Paid Ads effectivity, ROI, and recalibrated campaigns based on dataSocial Media Content Planning, Asset Creation (Video, Photo, GIF), ImplementationUtilized Owned & Earned Media to build strong community and target customers in different parts of the marketing funnel Managed and regularly updated the e-commerce store and company websiteSEM, SEO optimization - gained 58% more organic searches for website Spearhead Crowdfunding Campaign and achieved 315% of campaign target Setup Google Analytics and web marketing practices to enhance customer pathways, web efficiency, and web content analysis Launched the company’s Newsletters

• Consistent Top Contributor of Sales for 3 Years • Championed breakthrough and innovative ideas pioneering over 30 impactful and relevant Marketing Campaigns for different brands that utilised Owned, Earned, and Paid Ads• Project Planning and Management. Developed and presented creative customer-oriented multi-platform pitches and campaigns for product launches and promotional campaigns that upheld Brand DNA and communication strategies• Strategic Campaign Management and Implementation of Marketing Plans• Market & Brand Analysis. Leveraged Brand Essence and used Consumer Insights and Market Data to ensure efficiency and effectiveness of marketing campaigns that maximized Consumer Satisfaction, Conversion, and Sales.• Decisive and Strong Collaborator of high-performing multi-functional teams• Action-oriented visionary with a keen eye on relevant market trends

• Assess store performance and provide deep analysis of sales and products, Team Management (5 or more people), making daily rounds, proper opening, closing clearing, receiving store deliveries and fashion merchandising• Uphold brand image through window and product displays while keeping up with trends• Industry and Competitor Analysis, SWOT Analysis, Team Performance Report• Store Operations and Supply Chain including customer service, proper replenishment of different furniture, storage room organization• Inventory Management and order quantities based on demand

• Content Management: Pitch blog ideas and write for the online blog of Status, write blurbs and other minor sections of the magazine • Assist in Product Photoshoots • Creative Assistant: pitch ideas for next month’s shoots • Covered Philippine Fashion Week for the magazine which includes coordinating with photographer, shooting outfits of the people attending, writing runway reviews, and posting them in a timely fashion

• Assist in fashion events such as model go-sees, model fittings, and other relevant events

• Event Management: Organised Trunk Show Event for Zalora's Christmas Boutique which include space decorations, organising food orders, logistics, and Product Merchandising• Content Management: Part of team to analyze SKU sales and trends to create effective blogs, content, and banners for the website• Earned Media: Landed several media coverage such as fashionintern.ph, iammeg.ph, Cosmo.ph, Manila Bulletin Lifestyle and several prominent bloggers for the Trunk Show Event • Product merchandising for Supersale Bazaar • Managed the Zalora Booth in Sunnies by Charlie MOA Opening and got 300 people's email addresses for Zalora's Newsletters

Full-Time Mba, Business, Management, Marketing, And Related Support Services

Bs Management, Major In Legal Management Minor In Financial Management

Activities and Societies: Ateneo Lex Batch Representative 2011-2013, 2014-2015Relevant Courses: Strategy Formulation and Implementation.