iTraffic Center is a lead generation firm that converts digital campaigns into real revenue. iTraffic has a deep understanding of how to manipulate platforms to target more effectively. Using a multi-tiered approach, our seasoned industry vets create customized solutions to connect advertisers, brands and researchers to millions of engaged, verified consumers, resulting in less resourcing for more revenue. Others care about impressions; iTraffic cares about conversion.

• Execute programmatic advertising campaigns to ensure delivery and performance• Respond to RFP’s and develop media plans with strategic revenue and long-term business goals• Work across development, operations, marketing, and sales to advocate for client success • Analyze performance data performance and revenue trends• Help develop agency focused strategy maximizing possibilities around long-term spend

• Created programmatic strategy for 70+ partners using ad servers, DSP’s, SSP’s, fraud detection platforms and reporting systems• Prospected, signed and integrated DSP/SSP and direct supply relationships• Developed and drove strategies for major DSP partners that heled exceed ROAS • Managed ad operations, reporting & analytics, and optimizations across buy/sell campaigns• Designed and implemented mobile solutions targeting agencies and direct advertisers• Hired and managed North American team focused on making partners successful

The original company was Adap.tv which was purchased by AOL and later by Verizon and converted to Oath.• Oversaw Publisher Platforms integration lifecycle from requirements gathering to product integration and continued customer support• Evaluated and presented product and technical integration information that facilitated effective platform adoption and onboarding of publisher inventory• Collaborated internally with Sales, Partner Integrations, Client Services, Engineering, Product Management to help prioritize existing features and product enhancements• Acted as primary technical account owner for sales efforts and managed sales integrations pipeline • Managed and executed all phases of client onboarding for both sell-side and buy-side RTB environments• Tested and certified all integrations and followed up with client success monitoring• Provided on-going client services and account management to drive renewal

• Defined vision, strategy execution and delivery planning for new reporting products with agile implementation • Established product goals and defined both company and client success metrics for product adoption • Developed and rolled out client facing custom reporting database. • Executed beta programs for new reporting initiatives • Performed technology assessments within the context of the competitive landscape and analysis of product acceptance/usage

• Conducted pre-sales platform demos, requirement gathering, and solutions presentations for prospects and new clients• Implemented and supported new software implementations for clients such as BSKY, AOL-UK, Fairfax Digital• Defined account management quality processes; developed new processes to increase efficiency andeffectiveness