Pam Cole Email and Phone Number
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EXECUTIVE SUMMARY Marketing leader with 30+ years of achievements and results . Highly developed strategic and analytical skills complemented by track record of execution and tactical success with national and regional corporations and non-profits.WHY I’M DIFFERENTExcels in improving profits and maximizing resources, developing and streamlining processes.Unique ability to deliver on highly strategic as well as detail-oriented tactical projects.TITLESVice President/Regional Brand Leader, Director of Marketing, Senior Account Supervisor, Field Marketing Manager, Exhibits Development ManagerREPRESENTEDThe HoneyBaked Ham Company, Cadillac Plastic, A&W Restaurants, ALDI Food Markets, McCann Advertising, Society of Manufacturing Engineers, Perkin’s Restaurants and Bakery, Doner Advertising, Hiller’s Markets, Papa Romano’s Pizza, BUDCO, Mr. Pita, Walled Lake Consolidated School District SPECIALTIESAdvertising, Brand Analysis and Planning, Brand Stewardship, Budget Management, Collateral and Newsletter Development, Creative Development, Digital Marketing Strategy and Execution, Email Marketing, Event Planning and Trade Shows, InDesign, Local Marketing, Print, Project Management, Promotion Planning and Execution, Retail Merchandising, Social, Strategic Planning, Website Development and ManagementRESPONSIBILITIES (TOP LEVEL)• Advertising, marketing, digital marketing, social and loyalty for a chain of independent retail stores• Planning and management of all digital marketing initiatives for national restaurant chain• Corporate strategic planning and all marketing execution for multi-unit specialty retailer• Management and analysis of 35+ franchise DMAs• All marketing activities for seven national and regional restaurant chains• Local marketing support for all regional co-op associations and franchisee local marketing support• Sales and management of regional and national trade shows
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MarketingWalled Lake Consolidated Schools Aug 2018 - PresentWalled Lake, MiResponsible for Marketing and communication for the largest school district in Oakland County.- Develop, design (InDesign) and distribute quarterly newsletter to community.- Write, research and design (Lucidpress) weekly digital newsletter to staff.- Collaborate with PTAs on several large events per year.- Design (InDesign) and distribute all ads, signage and other collateral- Manage annual marketing calendar- Responsible for shift to digital banner ads, facebook boosted posts and digital tv -
Marketing And AdvertisingMccann Apr 2016 - May 2017Birmingham MiServed as store marketing expert in development and presentation of new business pitch with CPG Foods Company, Bob Evans Foods• Awarded the businessManage relationships with corporate retail client, developing and activating their fully integrated marketing plans- Highly involved in developing positioning and bringing strategic insights to life- Oversee day-to-day execution for their print campaign (including catalogs, in-store merchandising, newspaper/shared mail inserts) as well as portions of their digital advertising (including seasonal OLA, eNewsletters, and site updates)- Develop broadcast assets including radio, tv and video pre-roll -
Director Of MarketingHiller'S Markets Jan 2014 - Jun 2015Responsible for all marketing, advertising, social and loyalty for a chain of seven independent retail stores (gourmet/fresh markets)• Developed marketing, advertising and social plans and monitored plan performance and results to achieve marketing objectives within designated budgets.• Analyzed and revised an existing loyalty program. Increased participation and cut cost in half. Added a fuel component.• Served as marketing director and ad agency by creating all content and materials in-house
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Vp/Regional Brand LeaderDoner Mar 2012 - Jan 2014Southfield, MiResponsible for oversight of all digital initiatives for Perkins Restaurant & Bakery as well as management and analysis of 35+ franchise DMAs.• Manage all digital, social and eClub including long term strategies, implementation and overall growth initiatives•Provide business intelligence and analytics from local markets to Doner and Perkins central marketing•Develop and execute communication plans both at the annual marketing plan level and ongoing tactical level (i.e. competitive intrusions, grand openings, business building tests)•Serve as strategic catalyst for LSM programs that advance brand ideals and drive traffic -
Marketing DirectorPamwork Llc Jan 2006 - Mar 2012Marketing Director Quality for Short Term or Long Term ProjectsClients:Papa Romano’s PizzaMr. PitaPapa’s Pizza To GoStucchis Ice CreamCJs BreweryBCS (Budco Creative Services, agency for HBH) •Manage all advertising activity for all brands including strategic planning, print and media placement, creative and website development and social media strategy•Work diligently with media buyers to develop plans that maximize budgets that range from $70,000/year to $2 million/year •Develop processes to ensure quality and reduce expenses significantly for the company and for the end user (stores and franchisees)
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Director Of MarketingThe Honeybaked Ham Company Nov 1994 - Dec 2005•Develop corporate strategic plans including long term brand management, product and distribution strategies. Manage implementation against those and other customer driven focus areas •Analyze markets to maximize sales and profitability. Includes qualitative and quantitative research, modeling and trend analysis •Manage all marketing activities including development and evaluation of all advertising, promotions, customer service, PR and merchandising -
Field Marketing ManagerA&W Restaurants Dec 1991 - Nov 1994•Prepare and execute the annual marketing plan for organized state associations. Includes group meetings and presentation, media production, special events, and promotion evaluations •Direct ad agency in development and execution of the creative calendar •Assist all franchisees with local marketing support. Develop and execute a 120 page Local Marketing Workbook and 75th Anniversary Marketing/PR kit, and the corresponding seminar to all franchisees •Research, write and edit: convention presentations, newsletter feature articles and press releases
Pam Cole Skills
Pam Cole Education Details
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Marketing
Frequently Asked Questions about Pam Cole
What company does Pam Cole work for?
Pam Cole works for Walled Lake Consolidated Schools
What is Pam Cole's role at the current company?
Pam Cole's current role is CR/Marketing at Walled Lake Consolidated Schools.
What is Pam Cole's email address?
Pam Cole's email address is pa****@****ann.com
What is Pam Cole's direct phone number?
Pam Cole's direct phone number is +4412155*****
What schools did Pam Cole attend?
Pam Cole attended Wayne State University, Wayne State University.
What skills is Pam Cole known for?
Pam Cole has skills like Advertising, Brand Development, Social Media Marketing, Marketing, Market Planning, Brand Management, Strategic Planning, Strategy, Leadership, Public Relations, Marketing Strategy, Direct Mail.
Who are Pam Cole's colleagues?
Pam Cole's colleagues are Kathy Gardner, Erin Greaves, Eric Henderson, Zahraa Ezat, Kim Branny, Don Budzynski, Lizzy Rachiele.
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