Cole Richmond Email & Phone Number

Los Angeles Metropolitan Area

∙Led product growth and innovation team and secured multi-year live streaming deals with the NFL and X-Games. ∙Partnered with SiriusXM and Pandora to launch 'TikTok Radio', a digital radio station that showcase trending tracks and feature TikTok influencers and playlists. ∙Developed the successful "It Starts on TikTok | Celebrating You" campaign featuring celebrities such as world renowned DJ Steve Aoki, leading to TikTok becoming the most downloaded app in the US in October 2020∙Lead the cross functional marketing effort "TikTok Creators Share" in which prominent creators on the platform shared positive life changes experiences using the app, contributing to TikTok being recognized as the third fastest growing brand of 2020

New York, New York, United States

∙Implemented a highly successful marketing strategy and campaign for Fortnite PC, IOS and Nintendo Switch Launches, leading to Record breaking downloads on multiple platforms. ∙Partnered with some of the world's most popular creators and influencers to promote products in creative and engaging ways with the fans and communities. ∙Lead cross functional marketing teams (Social, Community, PR, CRM, Influencer) on marketing strategy and campaigns for Fortnite Season launches, in-game events, IP collaborations, and more∙Partnered with the dev team to create marketing strategies that start inside thegame, and then expand out of game in an authentic way∙Collaborated with internal creative teams to set up pipelines to deliver onaggressive video and static art schedules

New York City Metropolitan Area

• While at Snap-Lenses, landed major advertising partnerships with global brands such as Gatorade and Taco Bell.• Managed relationships with content creators for Snap-Lenses; outbound, brand campaign and editorial content• Developed Snaplabs product brand guidelines and values• Collaborated with multiple organizations within Snaplabs, bridging Snap Inc and R&D division• Executed partnership programs globally while developing a process/ communication cadence• Led the successful launch of Snap Inc's first hardware product - SnapBots & Spectacles: North America and EU

New York, United States

• Marketed MTV's first digital content app. Managed to take app from concept to consumer product with over 100,000 paid users. • Developed comprehensive co-branded marketing campaigns on linear and digital platforms for movie studios, video game publishers, and national advertisers on MTV, VH1, Comedy Central and Spike• Executed promotions for movies, television, as was as live award shows such as Mtv Movie Awards. • Created a pop-culture report used to highlight notable trends taking place within the MTV & VH1 demographic and competitive marketplace• Produced various creative assets to assist in brainstorms, pitches, and client recaps• Made and maintained comprehensive documents to ensure department productivity and organization

Cedar Rapids, Iowa, United States

• Presented market research results and data found through meetings with vendors to senior Marketing members in a comprehensive manner• Worked on innovative marketing solutions to promote Quaker Oats in South India• Assisted in testing the success of a new experimental Lays Chips flavor and working with the Research & Development team• Mastered operational success through performing a variety of administrative tasks