Colette Murphy Email & Phone Number

Falls Church, Virginia, Us

Recruited as Special Assistant, Strategic Marketing and Public Affairs to two-star Admiral commanding Navy Warfare Development Command to establish the command’s strategic communication, marketing and public affairs programs. Created market-segmented, multi-faceted communication strategies that raised the relatively obscure command to a now much-talked about and sought out resource from “deckplate” Sailors to the highest Echelons of the Navy in less than one year. Concurrently, developed comprehensive marketing plan establishing the Navy Center for Innovation designed to re-invigorate a culture of innovation in the Navy.

London, Gb

Senior marketing and communications leader who developed, managed and implemented multi-faceted strategic programs to win business and develop the firm’s brand and leadership position in industries, services and geographies, incorporating public relations, thought leadership, corporate responsibility, advertising, social media, direct mail and internal communications. Transformed high-level strategic programs and sponsorships attended by firm leadership, including the World Economic Forum, CEO/CFO forums and strategic partnerships with the Baseball Hall of Fame and Public Broadcasting System’s Cyberchase and Great Performances. Provided direction and developed content for internet, intranet and social media sites. Arranged speaking opportunities for CEO, developed briefing materials and wrote speeches. Managed outside vendors including public relations agencies, advertising agency and a pool of freelancers. Developed and maintained overall marketing budgets.

New York, Ny, Us

Successfully launched first-of-its-kind technology enabled investment bank for small and mid-sized businesses (CapitalKey Advisors); internal technology subsequently commercialized and launched as a separate business unit (Capital IQ). Created public relations, branding and marketing strategies for both companies. Managed all media relations activities, leading to high-level exposure in national, financial and technology print media as well as major broadcast interviews that helped created a “buzz” for the newly launched companies. Ongoing media exposure gained credibility for the new companies, helping to raise $30 million in financing in first six months by such companies as Merrill Lynch, Credit Suisse First Boston, JP Morgan Chase, Dresdner Kleinwort Wasserstein and FleetBoston Financial. Start-up company that survived the dot-com bust and was successfully sold to McGraw-Hill for over $250 million.

London, Gb

Developed and implemented strategic public relations and marketing initiatives supporting the business goals of $1.5 billion tax and personal financial counseling practices. Positioned and packaged business-to-business and personal financial counseling products and services to a diverse target base using integrated marketing tools including market research, advertising, public relations, Internet, direct mail and special events. Conceptualized and created the firm’s first-ever cause-related initiative, “Moneyopolis”, a public service Web site aimed at increasing name brand awareness and goodwill among a mass audience. Moneyopolis was designed to teach math and financial planning skills to middle school children. Implemented an award-winning public relations program that created traffic to the site exceeding original expectations. Created, conducted and promoted thought leadership research. Relationship manager for outside PR and marketing vendors.

Mba

Junior Year Abroad Program

Bachelor Of Arts, Communications