Colette Wintersteen, Mba Email & Phone Number

Bloomsburg, Pa, Us

Bloomsburg, Pennsylvania, United States

Pittston, Pennsylvania, Us

Benco Dental is the nation's fastest-growing dental distributor with three regional showroom locations and five distribution centers servicing more than 40,000 dental professionals in all 48 states. Developed and implemented strategic marketing plans by analyzing and leveraging product line data to drive business growth. Collaborated closely with vendors to integrate strategic and creative tactics, ensuring effective execution of business-building initiatives.Selected Accomplishments:• Managed a diverse product mix for various vendor types, including prophy, intraoral cameras, office supplies, and pharmaceuticals, overseeing a portfolio of over 15,000 products.• Led successful new product and vendor launches, adding over 65 vendors to the portfolio and enhancing product offerings.• Developed and executed multi-channel marketing strategies, including flyers, brochures, catalogs, social media, and blogs.• Created comprehensive presentations for sales training, improving team knowledge and effectiveness.• Managed pricing and promotional strategies, contributing to overall profitability.• Generated $3.5M in advertising revenue over five years through targeted marketing initiatives.• Conducted in-depth sales analysis of product lines, including market share assessments, to inform strategic decisions.• Oversaw $84.7M in portfolio sales revenue, achieving a consistent growth rate of 5.5%.• Fostered productive vendor relationships by implementing effective launch plans for new products and features.

Developed targeted marketing plans to support business objectives, focusing on driving traffic to the winery and enhancing customer engagement.Selected Accomplishments:• Developed and implemented marketing plans aimed at increasing customer engagement and driving business growth, resulting in improved traffic to the winery.• Managed vendor relationships and coordinated logistics for special events, enhancing customer experience through strategic planning and execution.• Leveraged social media and digital marketing to boost brand visibility and attract new customers, providing insights into consumer preferences and trends.

Pittsburgh, Pa, Us

Selected Accomplishments:• Developed comprehensive marketing plans for diverse programs and service lines, ensuring alignment with organizational goals and community needs.• Managed projects and took accountability for creating marketing materials and sales collateral, including brochures, sell sheets, and presentations.• Assessed community needs and designed targeted programs to effectively reach specific populations within the healthcare system.• Oversaw website management for service lines and programs using CMS, enhancing user experience and information accessibility.• Conceptualized and coordinated the creation of videos, presentations, and sales tools to empower the sales force in promoting company offerings.• Organized and coordinated company attendance at seminars, boosting visibility and engagement with key stakeholders.• Managed agency relationships, including campaign development and ROI reporting, to optimize marketing effectiveness.• Acted as a liaison with employed and contracted physicians to drive marketing efforts across service lines.• Served as Brand Management Ambassador, coordinating the transition to a new hospital brand while ensuring legal and corporate compliance.• Managed service lines and programs across multiple specialties, including Orthopedics, Post-Acute Care, Behavioral Health, Neuroscience, Emergency Services, Occupational Health, OB/GYN, Maternity, and Laboratory and Imaging.• Developed and launched integrated, multi-channel marketing campaigns across print, web, TV, and direct channels, enhancing brand presence.• Produced comprehensive media kits that effectively showcased key service offerings for various service lines.

Atlanta, Georgia, Us

• Developed and implemented innovative displays that significantly increased department sales.• Cultivated strong relationships with customers and vendors, enhancing collaboration and satisfaction.• Delivered engaging presentations that informed and motivated customers about new products and services.• Assisted customers in selecting the best products to meet their needs, ensuring optimal satisfaction.• Successfully closed open sale prospects, contributing to overall sales growth.• Enhanced store communication strategies to improve information flow and customer engagement.• Led and managed cashiers as Head Cashier, ensuring efficient operations and excellent customer service.• Conducted product knowledge clinics, educating customers on key features and benefits of offerings.• Created eye-catching seasonal product displays to attract customers and drive sales.

Manage marketing and communications functions, overseeing a $250K budget. Direct brand management, PR, media relations, event launches, advertising, sales collateral, and tradeshow marketing. Selected Accomplishments:• Achieved significant website traffic growth through ongoing development and maintenance of the company website. • Actively planned and implemented promotional and special events, driving additional business and customer engagement. • Prepared and managed the annual marketing budget, ensuring alignment with organizational goals. • Designed and scheduled diverse advertising materials, including event posters, newspaper ads, and TV/radio promotions. • Conducted market research, authored press releases, and executed direct marketing campaigns to enhance brand visibility. Identified and presented sponsorship opportunities to local businesses, fostering valuable partnerships. • Built and maintained strong customer relationships, enhancing customer satisfaction and retention. • Successfully managed small, mid-sized, and large projects through effective multitasking and prioritization.

Chicago,, Il, Us

Provided customer satisfactionCreated Sale Add-onsAccepted monetary paymentsResponded to customer inquires and technical problemsExpanded my job responsibilities by taking on new tasks

Masters Of Business Administration, Marketing Specialization

Bachelor Of Science, Business Administration; Marketing