Colette Simeoni Mclaughlin Email & Phone Number

United States

San Ramon, California, Us

Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, the Reputation AI-powered product stack analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on, and improve their online reputations. Backed by Marlin Equity Partners, Bessemer Ventures, and Kleiner Perkins.-Spearheads a global communications strategy enhancing and protecting the firm’s reputation.-Collaborates across the organization on integrated campaigns directly aligned to global business goals.-Serve as strategic counsel to senior leadership (CEO, CMO, CTO) for thought leadership, executivebranding, and media relations.-Develops messaging and content tied to key topics relevant to internal and external stakeholders,internal communications, thought leadership, and collateral development.-Secures earned media coverage through global agency management, rapid response and story mining.-Supports organization-wide transformations with cohesive communications strategies.-Engages with customers to learn more about key platform use cases for joint storytelling opportunities.

San Ramon, California, Us

Chicago, Illinois, Us

-Agency communications lead; led planning and execution of all external marketing initiatives.-Partner with cross-functional team members to set proactive thought leadership and digital content strategy.-Support leaders on speaking engagements, media opportunities other executive visibility activities.-Direct all business PR efforts; manage media opportunities and nurture relationships with key outlets.-Create and update messaging documents, bios, press releases, media pitches and other corporate materials.-Lead creative and editorial direction for content across owned channels, including blog and social media.-Drive agency awards strategy and act as project manager for submission process.-Negotiate and manage contracts, timelines and budgets for external partnerships.-Oversee implementation of holistic digital marketing strategy; manage agency partner and data/analytics.-Pitch and secure trade media placements in Ad Age, Strategy, Campaign, Adweek, Path to Purchase, and more.-Collaborate with various operational areas of the business including executive team, creative, client service, finance, procurement and internal communications.

Orlando, Florida, Us

Clients: Sigfox, Rightpoint, Rakuten OverDrive, Zafin, Bridgit Solutions, NetSfere, Visionect, Povio Labs -Led development, execution and analysis of actionable strategic communication plans for global clients.-Facilitated quarterly planning meetings; conceptualized PR programs aligned to client business challenges.-Researched and ideated creative story angles for targeted media pitches in partnership with larger team.-Edited and approved pitches, press materials and contributed content.-Coached executives ahead of media and analyst interviews and speaking engagements.-Developed and nurtured relationships with key media outlets and analyst firms.-Managed workload for and supported the professional development of junior staff.-Oversaw agency brand communications strategy and supported business development efforts.

St. Louis, Mo, Us

-Client: Gatorade-Led execution across programs related to executive visibility, product marketing, innovation, charitable giving and athlete storytelling. -Acted as a day-to-day contact for Gatorade's executive visibility and issues response programs; oversaw executive speaking engagement schedule, vetted awards and media opportunities for client leadership team. -Assisted in planning and strategy development; regularly collaborated with cross-agency teams.-Supported event activations connected to Gatorade league partners such as Super Bowl, NFL Combine and NBA All-Star Weekend; manage brand-owned initiatives such as Beat The Heat, Play it Forward and Sisters in Sweat.-Developed and executed an athlete media tour to raise awareness about Gatorade's Play it Forward program.-Led brand's first media activation specifically dedicated to the US Hispanic Market.-Responsible for managing project budgets and timelines; coordinated with agency and client teams to ensure programs ran smoothly. -Pitched and secured stories for various Gatorade programs in outlets such as Teen Vogue, GQ, CNET, SportTechie, TIME, SLAM and CMO.com.-Created brand/program messaging, timelines and media materials; worked with global team to ensure consistency across markets via marketing communications toolkits.-Evaluated media issues flagged by monitoring team and recommend next steps to clients.-Oversaw research for executive speaking engagements and media list development. -Delegated and reviewed work from junior staff; acted as a mentor for interns and fellows.

New York, Ny, Us

Clients: LG Electronics, Cricket Wireless, American Express, Jollibee Foods Corporation, Strayer University, Haymon Boxing Management (Premier Boxing Champions), Fédération Equestre Internationale (US Olympic Equestrian Team) and STATE Optical Co.-Planned and executed programs and oversaw reporting/analytics for global clients in technology, fashion, higher education, sports and entertainment.-Secured stories in top tier, consumer lifestyle and sports media outlets such as Good Morning America, The New York Times, The Washington Post, Chicago Tribune, ESPN, Eater, NBC Sports, Yahoo! Tech, DETAILS, Huffington Post, Parade.com, Inc., Chi City Fashion, Forbes, The Muse, TechCrunch, Madame Noire, WGN, and top dailies/broadcast affiliates.-Ran Cricket Wireless executive visibility and awards programs; supported internal communications program. -Developed messaging documents, press releases/alerts, internal newsletter content, and pitches. -Booked media tour that included meetings with BuzzFeed, InStyle and Refinery29.-Collaborated with influencers at organizations such as Google, WayUp, Daily Table and The Infatuation.-Identified and vetted influencer networks for client campaigns; collaborated with team members on brief development, influencer selection and campaign management.-Managed press, influencers and reporting for CES, Latin GRAMMY Street Parties, Pitbull & Enrique Iglesias Tour, Art Basel Miami, CTIA Super Mobility Week, Lady Gaga and Tony Bennett's 'Cheek to Cheek' Concert, NCAA Men's Final Four, CE Week and Strayer University Commencement.-Collaborated with three colleagues to university outreach for Ogilvy PR Chicago to pipeline for intern program, which received recognition from global Ogilvy PR network.-Promoted from Coordinator and Assistant Account Executive

New York, Us

-Clients: Aflac, First Data, Deloitte, Target, IHG (Holiday Inn), Mizkan Americas (Angostura Bitters) and Nonni's Biscotti-Supported technology product launch and acquisition announcements through media list building, contact research, pitching and monitoring. -Pitched and secured print, online and broadcast media placements/seasonal retail segments with a number of regional dailies and broadcast affiliates in top 100 markets.-Provided media relations and logistic support to client showcase at Tales of the Cocktail; handled blogger outreach for a Target beauty campaign. -Created daily monitoring reports; communicated campaign/announcement results to account teams and clients.-Vetted spokespeople and media contacts for tech, financial services and retail clients. -Researched editorial opportunities in top business and tech media outlets.

Chicago, Il, Us

-Invited alumni mentors to Career Center networking events and job fairs; ensured mentors continued involvement through coordinating online content and in-person speaking/networking opportunities.-Recommended mentors to University staff, event committees and students for group and one-on-one mentoring. -Supported and staffed ASK and Career Center events, such as Mentor Appreciation Night, job fairs, college-specific networking events and student visit days. -Expanded and maintained ASK digital presence; launched Twitter and Storify; co-managed brand across social platforms.-Planned editorial calendars and scheduled online content through Buffer. -Managed research projects for students in the Career Center's EDGE program; delegated assignments and created timelines for completion; regularly checked in with both students on status of projects-Maintained ASK brand through designing and purchasing marketing collateral. -Contributed to a 10% increase in program beneficiaries and 6% increase in number of volunteers in 2011.

New York, Ny, Us

-Clients: Hormel Foods, Harman/JBL, Quadski and SCA/Tork-Pitched media to promote Harman/JBL's Tim McGraw design partnership.-Coordinated with spokesperson, the Boys and Girls Club and Mall of America on a 2012 Olympic-adjacent CSR event for Hormel Natural Choice.-Conducted comprehensive media research for the rollout of the Quadski, an amphibious sports vehicle.-Developed whitepapers and bylines for SCA/Tork. -Created social media editorial calendar for Hormel World Foods and assisted with Hormel Foods blogger program communication efforts.-Built media lists and monitored for client coverage.-Applied event and media relations experience to intern new business pitch.-Attended weekly training sessions on topics such as media relations, Cision, digital and social media, corporate reputation, brand marketing, public affairs, managing up, and research.

Bachelor Of Arts, Cum Laude, Public Relations & Advertising; Minor: Media And Cinema Studies

Film Studies, Italian

High School