Colette Mcintyre Email & Phone Number

Stockholm, Stockholm County, Se

Produce writing that is informed, accessible, and engaging, with a focus on satire and voicy takes on social/cultural issues. Keen interest and proficiency in combining the high- and low-brow.Conducted candid interviews with acclaimed comedians and creatives, including Natasha Leggero, Jessica Williams, Shalyah Evans, and Amy Arbus. Selected to develop and helm Refinery29’s new weekly advice column, “The FAQs of Life.” Work has appeared on Refinery29, Details, Bravo, Jezebel, Splitsider, The Establishment, Flavorwire, The Huffington Post, Nerve and various other publications.

Berlin, Berlin, De

Worked directly with the Brand and Marketing director to fine-tune SoundCloud’s brand identity, clarifying messaging across content types and developing a voice that is engaging, confident, and personable. Wrote and edited all copy for a diverse span of projects, from marketing emails to feature education to digital, print, and audio ad campaigns, consulting closely with designers, growth managers, and the ad ops team to effectively target audiences while ensuring consistency and authenticity in voice. Helped to revamp SoundCloud’s frontsite, distilling stakeholders’ ideas into dynamic messaging. Tailored SoundCloud’s creative voice to multiple brand partnerships, including creating original merchandise for the 2017 Afropunk Festival in Brooklyn.

New York, New York, Us

Created clear, creative, and personable copy for a successful media and marketing agency’s top clients. Contributed to digital marketing efforts for well-known brands like Juicy Juice and Dunkin Donuts, writing cohesive copy for landing pages, in-site blogs, social media, and email newsletters. Assisted in the development of targeted digital campaigns and concepts that reflected clients’ strategy and tone.

New York, Ny, Us

Created and oversaw a new culture-focused content vertical on the alternative style and fashion site. Personally authored widely linked, conversation-starting articles on topics ranging from music to fashion to politics. Increased reader engagement by analyzing traffic, SEO, and outbound social marketing efforts. Helped guide the site to a record-breaking traffic record of 1.5 million unique visitors in the first three months. Liaised with marketing team to determine best practices for successful content and partnerships.

New York, Ny, Us

Developed a brand voice, editorial direction, and social media strategy for a new curated humor network for women, guiding the site to launch. The Maude offered fresh and witty takes on zeigeisty moments, produced original humor content from a women's perspective, and served as a platform for creative, funny women to share their work. Responsibilities included conceptualizing stories that reacted to news in unexpected and engaging ways; inspiring a team of creatives; developing a monthly editorial calendar; recruiting new writers; developing and producing original video content; writing 4 - 5 humor pieces daily; editing every piece of content on the site, including 10 - 12 articles and blog posts per day; shaping raw reader-submitted content into compelling, polished low-cost features; maintaining and directing the site’s presence on various media platforms including Tumblr, Twitter, and Facebook; helping to established a consistent voice across the site.

New York, Ny, Us

Joined the “women in business”-focused website during a transitional phase. Was instrumental in reinvigorating the site’s editorial voice and direction, helping to court a younger, more entrepreneurial and tech-savvy audience. Launched multiple new features on the site including a street style column which highlighted young professionals as well as an interview series which explored work-life balance in millennials. Produced 4 - 5 original posts a day that ran the gamut from quick news stories to personal essays to researched longform articles. Built a community of readers using social media platforms including Twitter, Facebook, and Tumblr. Took over editorial responsibilities when the coordinating editor left six months into tenure, proving ability to succeed in sink-or-swim roles. Packaged 4+ newsletter stories each week.

Us

Pitched original content, wrote daily blogs and features, conducted "man-on-the-street" style interviews, researched relevant media items, compiled data

Created, edited and introduced the content for a weekly four hour-long radi program for a successful FM radio station that broadcasted to the Tri-state area.

Published 3-5 times weekly