Colette Mullings Email & Phone Number

Recruited as first ever Head of Marketing and Communications, to professionalise the Charity's marketing activities, improve engagement with key audiences and grow reach and awareness.

Took on responsibility for Communications in additional to marketing and engagment responsibilities. Grew the team from three to 10 over the three year period.Led on the successful delivery of three Eating Disorders Awareness Week (EDAW) campaigns, a week each year that focuses on a particular theme. Activities included Instagram Lives with well known individuals, webinars, fundraising and more.2021 - Spotlight on Binge Eating Disorder #YouThinkYouMightKnowMe2022 - Campaigning to improve medical training on eating disorders for trainee doctors (which was less than 2 hours across their entire medical degree) #WorthMoreThan2Hours2023 - Aimed at changing the narrative that only women and a particular demographic get eating disorders #MenGetEatingDisordersToo

Recruited as first ever Head of Marketing Engagement following a restructure to lead on the acquisition of new and stewardship of existing supporters through owed and earned digital channels. Specific emphasis on growing the number of donors and value of donations using insights gained from email and social media activities.

Supported the Directors on the development, measurement and continuous improvement of data driven marketing campaigns and sales team performance utilising BT customer data, industry data and Salesforce data to improve conversions and drive sales.

Provided a range of digital marketing and communication services to small businesses and start ups.

London, United Kingdom

Established a programme and incubator framework to identify, evaluate, develop, and test new products and services that capitalised on Royal Mail's core assets. I orchestrated the execution of new product and service trials and conducted market and internal research to identify opportunities for testing and capacity for growth. I drove the creation of a pre-investment reporting process to define business costs versus benefits. ▸ Managed the trial of a Government funded community service involving status checks of nominated older people in three locations by postmen and women.▸ Market tested an extension to a home monitoring service involving the delivery of personalised cards from relatives to older people in their families, that required a signature as a non-intrusive status check.

Managed the development and enhancement of multiple digital products. Responsible for the administration of web, mobile, social media, and email marketing channels. ▸ Generated annual direct revenues of more than £120M.

London, United Kingdom

Responsible for the management of crisis and customer service communications following the merger of the Digital and Customer Experience teams. Facilitated a number of process enhancements for business and consumer customers and customer service teams. ▸ Led on the development of a consumer app prototype in 2016 that identified and defined customer requirements and functionalities, which lead to the development and launch of finalised version in operation today.▸ Implemented a social media customer service platform. Developed and implemented daily social media service capabilities in 2015.▸ Part of the development and deployment of a company Knowledge Centre for customer service advisors and the public.

London, United Kingdom

In this initial position of my tenure with Royal Mail, I defined and instilled professionalism into digital marketing processes, which supported the initiation of the corporate digital transformation experience. I impacted activities across company owned and earned channels.▸ Led and implemented an email marketing capability and launched an email marketing programme which generated £3M in revenue over a two-year period with revenues of more than £1M generated within first six months from a zero baseline.

London, England, United Kingdom

Promoted in role to lead a newly established team following the consolidation of the customer-facing online services team supporting six subscription services, a global publication database, a global email marketing platform, and the digital marketing and customer relationship management (CRM) offerings. I directed the planning and budgeting processes for the orchestration of local activities into a single operation. ▸ Generated 11% increase in efficiency with 5% reduction in effort duplication through the creation and implementation of global communications strategy. ▸ Represented Marketing as member of corporate diversity team and realized year on year increase in Graduate Programme applications.▸ Gained nearly 2K registrations within initial hours after unveiling of first Alumni website as key business development tool in 2011.▸ Cut annual operation costs by more than 22% and increased subscriptions by 13% with launch of online subscription-based publication repository consolidating six services into one in 2010.▸ Developed and introduced company email marketing capability in 2008.

London, United Kingdom

Headhunted to lead the development of the company's first content-managed corporate global website. Conducted an immediate evaluation and assessed the existing site to identify an enhancement strategy to drive the project to launch. Drove the online branding and content management strategies post launch.▸ Led project to refresh corporate website in 2007.

Birmingham | London | Amsterdam | New York |

Education record

Master Of Science (Msc), Marketing, Distinction