As CEO of Accelerate, a company funded and owned by Africa’s largest customer based financial institution, Access Bank, I lead an engaging digital youth-centric platform that trains and showcases some of the best African stories, talent, and content to the rest of the world.Improving public awareness and industry engagement for the Bank by building and strengthening key partnerships across traditional and digital media by harnessing extensive relationships with Nigerian, African, and global talent.• Pivoting and scaling the business, creating and overseeing the following: 1. Accelerate Plus; a subscription video-on-demand service that brings the best content from Africa to people anytime, anywhere. 2. Accelerate Creative Agency (An award winning advertising agency). 3. Accelerate Studios; An award-winning audio-visual studio creating adverts and indigenous content for television as well as studio support services. 4. The Phoenix Project; an online and in-person educational platform aimed at training and supporting young people in Africa who are interested in building careers in the creative sector. • Developed a youth-focused online lifestyle and marketing platform www.acceleratetv.com for Access Bank to engage and resonate with younger customers. A platform that has now grown into a business that houses the streaming platform Accelerate Plus https://accelerateplus.vhx.tv/ for African content, first of its kind for any financial institution in the world.• Piloted the company's fiscal activity, including budgeting, reporting, and auditing in line with the Institutions organisational goals locally and across the continent.• Saved year on year an average of $1.5M annually of advertising and production services for the organisation.• Created avenues for capacity building and training for young African filmmakers via The Accelerate Film Maker Project which has now evolved into The Phoenix Project www.phoenixprojectng.com

Managed the Nigerian arm of Viacom International Media Networks (Now Paramount Africa) in Africa across all business functions. Spearheaded all creative development ranging from brand imagery and trade communication to bespoke client activity, while ensuring creative excellence and adherence to brand values/positioning. Approved the planning and execution of all marketing campaigns for client activities as well as for trade marketing of internal activities. Framed and evaluated relationships with agencies and other stakeholders to create and design mutually beneficial communication solutions.• Developed the group marketing strategy and oversaw all marketing proposals and activation for both internal activities as well as bespoke revenue-generating client activities.• Designed and executed custom client-let activation campaigns with brand positioning and integration across five channels (MTV, MTV Base, Nickelodeon, BET, and Comedy Central).• Managed an operational, marketing, and production budget of $20M.• Increased business growth and aligned organizational objectives by streamlining and structuring marketing functions.• Ensured the delivery and sustainability of integrated brand solutions across all platforms.• Delivered projects on time and within budget through development of budgetary/financial objectives for the team.• Repositioned the brand (MTV / MTV Base) as the biggest music channel in Africa.• Developed opportunities and strategic partnerships locally for Nickelodeon (Kids channel) to grow within the African space with strategic partnerships.• Launched the BET Brand in Africa and created awareness for the brand in the African space.

Directed the marketing department for MNET in Nigeria for West Africa. Researched, developed, and implemented the brand communication strategies for programming campaigns for Big Brother Africa, Tinsel, Studio 53 Extra, Glo Naija Sings, Jara, Africa Magic, Face of Africa, Africa Magic, Africa Magic Yoruba, Africa Magic Hausa, and Channel O. Created, coordinated, and oversaw campaigns and events to promote MNET's key brands ensuring maximum visibility. Management of media relations, research editorial opportunities, and built relationships with key industry media. Designed and managed communications budget for the various marketing campaigns for Nigeria.• Formed and applied the Nigeria/West Africa marketing strategy across various channels and shows. Played an integral role in positioning and the marketing and publicity for MNET brands. Built and maintained strong relationships with internal and external key stakeholders to ensure proper messaging of company's content, beliefs and service offerings.• Managed a yearly marketing budget of $10M dollars across West Africa• Introduced Big Brother Africa and a number of other high-level television programs across the continent of Africa.• Saved over $4M through strategic marketing partnerships.• Positioned the Channel O Music Awards as the biggest in Africa.

Owned responsibility for the production and publicity of events from conception through to completion. Development of media programming and concepts for Nigerian audiences. Preparation and implementation of client’s Media Strategy. Liaison with advertising agents and media representatives. Market research and analytics. Preparation, planning and execution of client’s campaigns.Key Achievements:Successful execution of:● The South-South Economic Summit – A 5 day conference with the Southern Governors of Nigeria● House of Representatives dialogues series with Businesses, Finance, Oil and Gas Sectors● Section Business Law Conference● XDS Credit Bureau Launch● 10-year Celebration of Bi-Nation Commission between Nigeria and South Africa● Securities Exchange Commission Rebranding