Colette Moran, Iom Email & Phone Number

New York, Ny, Us

Florham Park, New Jersey, United States

• Develops and implements a member-centric marketing strategy to grow membership and revenue, increase member engagement and elevate the Morris County Chamber of Commerce brand. • Database Administrator• Webmaster

Greater New York City Area

• Focuses on retention by encouraging members to participate in Chamber benefits that fully leverage their membership and address their business needs• Manages membership database including ongoing data collection and hygiene• Creates data-driven communications strategy to ensure ongoing member engagement including email, social media, direct mail and events.

Dover, Nj

• Designs and creates hand-crafted jewelry that is beautiful as well as meaningful incorporating charms, crystals and semi-precious stones

Iselin, Nj

• Responsible for strategic direction of marketing programs and budget for company’s $60 million direct to consumer division that drove revenue totaling 11% to sales on budget of 1% to sales including direct mail and email, promotions, store opening and closing events as well as the integration of wholesale division social media, advertising and product launch plans into retail store and eCommerce promotional calendars• Leveraged mall developer opportunities to drive traffic to outlet stores • Implemented CRM solution (MBS Insight’s Acclaim) to consolidate corporation’s consumer data• Created non-POS methods for customer capture • Devised in-store program for Facebook acquisitions • Partnered with eCommerce team in all digital marketing and branding efforts • Created marketing strategy to support mall shapewear kiosk and cart initiative • Managed cross-functional team that included Retail Marketing Analyst, Graphic Designer and Visual Merchandising Manager

Dover, Nj

• Uncovered, pursued and closed new business opportunities at ten assigned retail accounts with billings of $5 million• Led project team that built web-enabled consumer database for mall developer to capture and manage data from 30+ properties in real time; developed and implemented consumer loyalty program and supporting training materials • Senior level point of contact for clients and internal partners providing overall account management including preparation of presentations and proposals, contract negotiations, revenue and payment status

New York, Ny

• Developed and managed direct marketing strategy for $50 million, 45 store women’s fashion retailer, provided quantitative analysis for ROI, controlled budget, produced all program collateral and in-store signage• Implemented CRM database (Harte-Hanks P/CIS) after justifying investment to senior management by demonstrating ROI potential• Managed direct mail campaigns that averaged a 7% response rate and contributed 15% of company revenue• Marketed introduction of Chelsea Cambell brand and transition from Charter Club label to customers and corporate personnel through events, press releases and store collateral• Planned and produced charity fashion shows and event sponsorships that raised $75,000 for American Cancer Society breast cancer research

Newark, Nj

• Managed team of Sales Audit and Accounts Payable data entry associates• Simplified storeline sales audit and reconciliation process by creating new procedures and developing control database to manage statistics• For Charter Club proprietary credit card program, coordinated card launch and managed on-going control functions• Created direct mail database and initiated customer marketing program using proprietary credit card data and POS data capture to flag transactions for response analysis

Newark, Nj

• Reduced costs by consolidating vendors and implementing bidding procedures• Created Store Opening / Renovation Manual and procedures for store construction program. Assumed project manager role to coordinate internal and outside vendor resources• Managed new POS system installation, transition process, storeline training and subsequent upgrade projects

Greater New York City Area

• Worked for Aéropostale and other retailers during this time period• Knowledgeable and accomplished in all aspects of retail store management: customer service, sales, employee development, visual merchandising, inventory and expense control• Promoted from Aéropostale Rockaway, NJ store to home office operations department