Colette Riley Volker Email & Phone Number

New York, United States

New York, New York, United States

- Develop and guide social media offerings as well as the strategic execution of all clients- Maintain strong understanding of social content and advertising campaign management and optimization practices across Meta, LinkedIn, TikTok and other social platforms- Mentorship and development of strategists and content managers in the social media department to ensure ongoing growth and education- Perform day-to-day activities, including campaign builds, performance monitoring, bid management, budget pacing, forecasting, A/B testing, and more for a large portfolio of clients- Demonstrate strategic insight to develop long-term execution plans from client’s stated business objectives and implement those plans- Manage social team’s organizational capabilities to track progress, execution, and consistency of social content and advertising campaigns- Manage team’s monthly and quarterly reporting process, including oversight of analysis and future strategy development insights

Buffalo, New York

- Implemented process and managed the strategic and tactical execution of content and paid social media strategies for global brands across Meta, Instagram, Pinterest, LinkedIn, TikTok and X- Spearheaded a new influencer marketing program to identify, negotiate, and strategize partnership content for notable brands - Created and led the Martin Group Inclusivity Committee to consult clients and partners on inclusive and compliant messaging in their content and campaigns - Organized and created reoccurring content for monthly newsletter- Copywriting and planning for monthly and quarterly client content calendars- Ongoing community management and engagement for client base and The Martin Group social channels

Buffalo/Niagara, New York Area

- Created, designed and managed Facebook, Instagram, Twitter and LinkedIn advertising campaigns for over 50 clients- Generated and managed content marketing strategies for client social media accounts distributing to page audiences of over 1M users- Wrote and produced email marketing campaigns to support inbound marketing goals- Led client training workshops to strengthen customer familiarity with 360 PSG’s brand, services and industry- Reported on monthly analytics to support leads and conversions driven by campaigns

Buffalo/Niagara, New York Area

- Developed franchise marketing materials for six clients appearing on ABC’s Shark Tank- Managed website development and inbound marketing strategies increasing monthly lead generation - Developed and managed social media marketing campaigns enhancing monthly webinar traffic

Buffalo/Niagara, New York Area

- Assisted in public relations strategies, media relations and event planning for clients in municipal, entertainment and industrial industries- Planned and executed events including press conferences, public hearings, product launches, retail/spa grand openings and community events - Communicated with clients, venues, journalists, sponsors and other contacts to manage successful deadlines and event requirements- Wrote and disseminated press releases spanning across New York, Boston & Los Angeles markets

Buffalo/Niagara, New York Area

- Planned and promoted events for Western New York's four largest radio stations - Assisted in the production and execution of live music, sports and entertainment event needs- Worked with sales and marketing to achieve consistent brand awareness, knowledge and increased attendance of radio events

Certificate Of Achievement, Diversity And Inclusion

Bachelor Of Science - Bs, Public Communication

Minor in Writing