Colette Weintraub Email and Phone Number
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Trendsetting Marketing, Brand Management, and Business Development Executive and Influencer with a demonstrated track record of brand-building, creating and executing innovative integrated marketing campaigns, establishing creative partnerships, and developing strategies that grow business revenue and profitability. Experienced working within multiple industries, from start-ups to Fortune 500 companies, and adept at delivering turn-key complex projects involving the alignment of many diverse stakeholders. With my ability to deliver record-breaking sales, exceptional click through rates, high ROI customer acquisition, leading organic and PPC search campaigns, and breakthrough strategies that increase revenue and profitability, I am well-prepared to bring immediate value to your organization. •Created industry “firsts” and opportunities with leading brands, strategic partners, celebrities, influencers, and media outlets including Facebook, (RED), Pepsi, Google, Foo Fighters, Rihanna, Hallmark, American Idol, AEG, WWE, The Gap, MySpace, FOX TV, National Geographic, World Cup, NCAA, MTV, YouTube, RCA/BMG and more•Captured market-leading dominance for both newly launched and existing brands and entertainment properties•Contributed to a 21% increase in company revenue•Generated more than $4.3 million in revenue and implemented efficiencies that resulted in reduced spending of nearly $1 million•Garnered more than $3 million in earned media annually •Generated record-breaking sales, exceptional click through rates, high ROI customer acquisition, and leading organic and PPC search campaigns•Founding member of the team that launched (RED), Bono and Bobby Shriver’s brand initiative to help eliminate AIDS in Africa. Conceived and executed community strategy, event, and brand building programs for (RED) and each product partner (Apple, Gap, Motorola, Converse, Armani, Hallmark, American Express, Microsoft, Dell). To date, (RED) partners and consumers have generated more than $650 million in contributions to The Global Fund, with 100% of that money going to AIDS programs on the ground in Africa.
Stand Together
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- 733
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Head Of Stand Together Music, Sports And EntertainmentStand TogetherSanta Monica, Ca, Us
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Head Of Stand Together Music, Sports & EntertainmentStand Together Jul 2021 - PresentStand Together Music, Sports & Entertainment unites the music industry, musicians, Sports teams, athletes and entertainment companies with proven change-makers to co-create solutions, starting with criminal justice, addiction recovery, education, free speech and peace, and ending the war on drugs. Music, Sports & Entertainment can be a force for good, but sometimes it’s difficult to know how to make the greatest impact. We’re here to help accelerate and scale solutions that are proven to work. Think of our team as an extension of yours. We’ve spent 20+ years building capabilities including funding, operating support, marketing, and more to help you scale your impact quickly. We provide an opportunity to tap into a unique network of partners. From our 300+ community impact organizations to our network of Fortune 500 CEOs, NFL legends, civil rights leaders, and activists, we’ve assembled an influential community to expand your reach.
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Marketing And Brand Strategic AdvisorConsultant Feb 2016 - Jul 2021Provide expertise to support client growth objectives.Focus Areas: Social media and digital marketing, brand management, product launch, customer acquisition and retention, consumer insights and market intelligence, strategic marketing and business development planning and execution, event management, and development of business-critical strategic partnerships.Clients: Virgin Unite, The Ocean Agency, HOP WTR, New Vision Theatres, Freebird, ListenTrust, and Alyssa Carson (18-year-old astronaut-in-training to be among first on Mars), and Heart of The Brain (raising awareness and funds to find a cure for brain cancer). -
Svp, BrandWwe Mar 2015 - Sep 2015Provided business development, contributing to a:21% increase in revenue in 2015.55% increase in the number of advertisers signed on for 2016. Partnered with NBCU on the strategy, creation and launch of WWE: For The Hero In All Of Us brand campaign and TV Spot, distributed across all NBCU assets, airing more than 2,400 times in one week.Conceived and executed the company’s B2B and Influencer Communications Strategy, including quarterly newsletters distributed to 400+ industry and lifestyle influencers and more than 1,000 Government officials.Launched monthly B2B and B2C Influencer engagement initiatives to drive event ticket sales and CPG sales. Supported the company’s business expansion globally, including more than 40 new business development opportunities in the U.S. and China. Created and led campaigns and partnerships to expand Connor’s Cure, a fund created to help find a cure for pediatric cancer, generating more than $600,000 in donations in one year. -
Vp, Brand ManagementWwe Apr 2014 - Mar 2015Managed the structure, budget, goals, and KPIs of the new Brand department, implementing efficiencies that saved the company nearly $1 million.Managed full P&L and budget forecasting. Supported business development, generating over $4.3 million in revenue in 2014.Led the company’s global rebrand and implementation of new logo across all digital and physical assets. Negotiated with vendors and managed timelines for maximum efficiency, resulting in final project costs $500,000 under budget. Launched and managed influencer database and communications strategy, creating a network of 90+ brand advocates in the corporate, government, entertainment, and lifestyle sectors.
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Kids Entertainment Strategy ConsultantWwe Oct 2013 - Mar 2014Developed global brand positioning and launch strategy for WWE Family Entertainment properties, and created Mom blog ambassador programs and events that generated more than 15 million impressions per activation for WWE partners and advertisers.Developed marketing and social media campaigns in support of partner activations. Supported the development and launch of WWE: Slam City, original animated series, including website, gaming, and communications strategy. Led the implementation of quantitative and qualitative market research strategies and focus groups.
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Marketing ConsultantDeep Dive Marketing Jan 2010 - Apr 2014Provided expertise to support client growth objectives.Focus Areas: Digital Social Media marketing, brand management, product launch, customer acquisition/retention, strategic marketing and business development planning and execution, event management, and development of business-critical strategic partnerships.Clients: RocNation/Rihanna, Seismic Games, KaBOOM!, Digiplex Cinema Group, Miller PR, Cinedigm Digital Cinema and Pledge Music.
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Social Media Engineer/Marketing ConsultantCinedigm Digital Cinema Corp. Nov 2009 - Mar 2012Established strategic partnerships, influencer programs, and social media marketing for numerous national theatrical releases including:Phish 3D, Pokemon The Movie: White, National Geographic & YouTube’s Life In A Day, NCAA Final Four in Live 3D, World Cup Finals in Live 3D, InConcert 3D (Dave Matthews Band/Ben Harper), Foo Fighters: Back & Forth, and recurring monthly Kidtoons movie titles. Built and managed the Kidtoons Blog Network - a group of more than 100 "mom blogger" ambassadors. Arranged monthly blogger promotions specific to each Kidtoons title. Orchestrated partnership deal between leading iPhone photo app Hipstamatic, YouTube, National Geographic, and Cinedigm Entertainment, resulting in a consumer generated photo contest promoted to 3 million+ app users, live voting in theatres nationwide, National Geographic photo judging and curation, with winning photos published on NationalGeographic.com. Generated over 20 million impressions for Life In A Day on Twitter during a 3-day promotional period.Led corporate website production, theatrical release website production, “Bring It” consumer demand program, and communication strategy. -
Marketing ConsultantLp33.Tv Feb 2009 - Feb 2010Worked with record labels, managers, and artists to create and capture compelling online video content. Provided marketing support and communication strategies for each piece of artist video content, including contests and giveaways.SXSW marketing strategy, partnerships, and execution.Lollapalooza marketing strategy, partnerships, and execution. Social media strategy, management and optimization for LP33.tv as well as each individual artist campaign.Set up promotions and partnerships including: SXSW, Blue Microphones, Hotel Café, FUSE.Email and social media communication strategy, calendar, management, optimization. Artist acquisition and artist relations.
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Vp, MarketingSlingshot Labs May 2008 - Feb 2009Developed new digital media platforms for News Corp and formed strategic content partnerships with companies including:AEG, Ticketmaster, Daily Candy, MySpace, TimeOut, Crooked Monkey, musicians, concert venues, and independent promoters.Created and led a network of bloggers, category experts, and lifestyle influencers to provide content and promotion for Slingshot Labs products, resulting in 16 million unique monthly impressions for each product.Created and managed a network of regional ambassadors to scout and recommend up and coming restaurants, bars, venues, and events, and worked with product teams and engineers to optimize User Interface and provide maximum audience engagement. Led the development of marketing tools, widgets, and banner ad creation.
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Vp, Community Strategy And Brand Engagement(Red) Jan 2006 - May 2008One of the original members of the team that launched (RED), Bono and Bobby Shriver’s brand initiative to help eliminate AIDS in Africa.Conceived, implemented, optimized, and maintained integrated brand, marketing, and community building programs for each product partner (AmEx, Apple, Armani, Converse, Dell, Gap, Hallmark, Microsoft, Motorola).Created, executed, and optimized digital media marketing programs, and managed relations with media partners:Google, MySpace, Facebook, YouTube, AOL, MSN.Led and optimized Google Analytics and AdWords accounts and generated more than 109 million impressions for (RED) on World AIDS Day 2007Conceived and oversaw development of (RED) Impact calculator. Spearheaded (RED) concert tours with major artists. Managed creative, web, PR, and technical agencies. Created unique content creation and messaging for distribution across multiple channels.Created (RED) College Ambassador program. -
Vice President, Integrated MarketingBuzztone Jul 2002 - Mar 2006Created and led strategic marketing, event, and community building initiatives for companies including: Pepsi, FOX, EA, MySpace, Warner Bros., DreamWorks, Paramount, Sony Pictures, Atlantic Records, Sony Music/BMG, Universal Music Group, Oxy, Discovery Channel, Disney, AEG, Music Today, Simon & Schuster, Arnold Worldwide, Activision, Live 8, AOL, McDonald’s, T-Mobile, and Microsoft.Developed and led marketing and branding campaigns to drive ticket and album sales for artists including:Radiohead, Christina Aguilera, Matchbox Twenty, Kings of Leon, The Strokes, Counting Crows.Delivered client services, business development, and P&L responsibility. Hired, trained, and managed Account Directors and marketing team. Managed execution of more than 30 campaigns simultaneously. Facilitated integrated marketing campaigns for Fortune 500 companies, providing marketing services throughout product life cycles and distribution platforms -
Account DirectorFanscape Mar 1999 - Jun 2002Developed and executed online branding and grassroots marketing campaigns for breaking and established bands, driving ticket sales, album and merchandise sales, and record-breaking video and radio song request campaigns. Campaigns included:email marketing, non-commercial third-party affiliate marketing, instant message initiatives, record-setting MTV TRL voting campaigns, viral distribution of audio and video, artist development, student outreach programs, market research, fan/customer management, and database management and analysis.Worked directly with artists, management, and record labels.Clients: Atlantic Records, RCA/BMG, Sony Music, Interscope, Spivak-Sobol Entertainment, Brandy, The Calling, Jewel, Weezer, Ozomatli, Craig David, etc.
Colette Weintraub Skills
Colette Weintraub Education Details
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Radio-Tv-Film
Frequently Asked Questions about Colette Weintraub
What company does Colette Weintraub work for?
Colette Weintraub works for Stand Together
What is Colette Weintraub's role at the current company?
Colette Weintraub's current role is Head of Stand Together Music, Sports and Entertainment.
What is Colette Weintraub's email address?
Colette Weintraub's email address is co****@****bal.net
What is Colette Weintraub's direct phone number?
Colette Weintraub's direct phone number is +131048*****
What schools did Colette Weintraub attend?
Colette Weintraub attended California State University-Northridge.
What are some of Colette Weintraub's interests?
Colette Weintraub has interest in Children, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.
What skills is Colette Weintraub known for?
Colette Weintraub has skills like Digital Media, Digital Marketing, Social Media Marketing, New Media, Social Networking, Social Media, Entertainment, Integrated Marketing, Strategic Partnerships, Blogging, Marketing Strategy, Online Marketing.
Who are Colette Weintraub's colleagues?
Colette Weintraub's colleagues are Chris Wooldridge, Tommy Fijacko, Corey Vollinger, Christopher M. Decent, Cfre, John Griswold, Nathan Milunec, Pe, Mba, Brian L. Jimenez.
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