Cole Vahamonde Email & Phone Number

Develop and execute inbound marketing strategies for target audiences, spanning keyword strategy, content strategy, social media strategy, drip campaigns, and conversion path optimization. Build and manage a world-class content team including writers and designers. Coordinate and run the editorial calendar by managing the content team and organization content workflows, maximizing efficiency, and measuring and optimizing for reader feedback. Develop strategies for cross-promotion. Analyze metrics and data trends in Google Analytics to evaluate and suggest improvements to digital marketing performance.Key contributions:• Build and implement social media solutions for enhancing socialfootprint, customer acquisition, and revenue generation.• Support sales and new business proposals by updating presentationpackages and offerings as the space evolves.• Oversee regular and ongoing A/B testing on key digital campaigns todrive efficiencies and optimization.• Manage presence in social networking sites including Instagram,Facebook, and other platforms, engaging in dialogue and answeringquestions where appropriate.• Provide sales and marketing collateral and training to aid Marketing Managers and Sales Team when upselling current clients or pitching prospective clients.• Establish and implement department roles and responsibilities.• Devise agendas and lead department and senior staff meetings.• Manage monthly budgets allocated for Paid Social Media content and boosted posts via Facebook Business Manager.

Islandia, Ny

Provided clients with innovative strategies to grow their brands through marketing, new media, public relations, and general brand awareness on social media. Built, launched, optimized, and reported on paid/organic social media campaigns for a variety of different clients in both B2B and B2C sectors. Managed episodic and evergreen social campaigns, including strategy, execution, community management, content creation, on-going maintenance, identification, and sharing actionable results and best practices across the organization. Coached, mentored, and managed a team comprised of diverse skills and backgrounds (content, community management, strategy, execution, media, and analytics) and shaped them into a highly productive unit.Key contributions:• Interviewed and hired junior social media analysts, oversaw onboarding and training new employees, and managed workload and work flow for all analysts.• Regularly monitored analyst performance, mentored analysts to help them reach their next step, and proactively suggested coached them on how to improve accounts.• Collaborated with other department leaders to refine clients’ digital marketing strategies.• Developed and implemented social media strategy for clients across social channels to build brand awareness.• Published daily content for Facebook, Twitter and Instagram; created keyword-rich, relevant, and original content for client blogs daily; and created monthly reports to track and improve individual campaign performance.

Islandia, Ny

Served as data-driven team leader responsible for managing a team of social media specialists to promote the client brands on multiple social media channels such as Facebook, Instagram, Pinterest, Twitter, YouTube, LinkedIn and more. Defined customer engagement strategy through organic and paid channels to turn customers into fans, and fans into advocates. Used real-time data, analytics, and insights to measure performance, inform new strategies, and identify new opportunities, all while keeping up with the rapidly changing social media landscape. Oversaw development of relevant content topics to reach clients’ target customers, and directed the creation, curation, and management of published content (images, video, copy).Key contributions:• On-boarded, trained, led, and managed group of Social Media Account Analysts.• Thoroughly researched and implement industry trends and best practices in social media.• Implemented new social media strategies to enhance brands and monitored results, provided insights, and optimized against KPIs and ROI goals.• Mapped out a comprehensive marketing plan and drove strategies that are proven through testing and analytics.

Melville, Ny

• Develop and improve clients’ overall web presence by establishing social media strategy and managing campaigns.• Create monthly editorial calendars focusing on industry trends, recent news, and focus keywords.• Foster engagement by drafting relevant blog topics and posts across social media platforms. • Produce and analyze monthly social media reports highlighting page performance and trends.

Plainview, New York

• Utilized Sproutsocial software to manage social media accounts for various businesses.• Constructed content calendars & scheduled daily, weekly, and monthly posts targeting local markets.• Created internet advertisements via Google AdWords to enhance Search Engine Optimization (SEO).

Greater New York City Area

Manager/Sales Associate/Business Development• Utilizing social media marketing developed and launched e-mail blasts featuring products, featuresand release dates to escalate store branding.• Directly interact with customers, identifying specific needs and assisting them with selection and purchase of sneakers and apparel using Service Excellence based selling techniques.• Work in a buying capacity with Vendors understanding optimal purchasing levels and brands.• Catalog / audit merchandise during new shipments & physical inventory.• Responsible for cash management of daily sales/returns overseeing store-closing procedures.• Train New Hires on POS systems.

San Jose, California

Sales/Client Representative • Representing www.jobcoachvideo.com a series of products and services that are an honest & organized approach to job searching for an individual, which include videos, documents and one-on-one coaching.

Manhasset, New York

Social Media Marketing Intern• Managed Google+, Tumblr, Instagram, Pinterest and Facebook accounts on a daily basis. • Oversaw and Managed Google Analytics producing reports on click-through-rates and Viewer frequencies.• Utilized Adobe Photoshop software editing photographs displayed in magazines, Facebook and Instagram.• Worked alongside Advertising Team to produce a New Balance sneaker billboard.

Bachelor Of Science (Aacsb International Accreditation), Marketing, 3.33

Activities and Societies: American Marketing Association (AMA) / SUNY New Paltz• Principles of Marketing • Electronic Commerce • Marketing.

Bachelor Of Science (Aacsb International Accreditation), Marketing

Education record

Education record